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Ottawa’s Most Experienced Digital Marketing Agency

Types of Digital Marketing Agencies

Clutch 2022 Award Wining Digital Marketing Agency

What Does a Digital Marketing Agency Do

A digital marketing agency provides strategic online marketing solutions like content marketing, SEO, PPC, website design and development, branding, reporting and tracking marketing campaigns and performance.

What is Digital Marketing?

Digital marketing is a complex approach that aims to target, communicate with, and develop connections with consumers online across various platforms to convince them to take action. That action is usually called a conversion and it may look like an online purchase (eCommerce) and inquiry a booking or any other action you want them to take that can be measured.

Digital marketing has spectacular effects. By alone, blogging may help businesses generate 67 percent more leads than firms that never published. Additionally, SEO has a conversion rate of 14.6%, which is much greater than the 1.7 percent conversion rate offered by conventional outbound techniques.

Digital marketing strategies include the following:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Video Marketing
  • Mobile Marketing
  • Online Advertising
  • Email Marketing
  • Social Media Marketing

A digital marketing firm uses several various techniques, strategies, and technologies to assist businesses in achieving their marketing and sales objectives. This complicates developing and executing a successful digital marketing campaign for most solopreneurs and small marketing teams.

What our digital marketing clients are saying

Today, 81% of consumers do online research before making a purchasing decision, which means it is essential to create a strong online presence that engages and nurtures clients throughout their customer journey. A good digital marketing firm can accomplish this for your business, plus a lot more.

Types of Digital Marketing Agencies (and What They Do)

Selecting a digital marketing firm may be difficult if you are unfamiliar with the field. Certain agencies focus only on a single sector or service, while others provide a variety of services. Bear in mind that the ideal option for your company will rely on your budget, your digital marketing goals and objectives, and your desired level of involvement in digital marketing. Seven of the most prevalent kinds of digital marketing firms are listed below:

1. Digital Marketing Agency

A digital marketing agency uses omnichannel, multichannel, or single-channel marketing to reach consumers online. Agencies use multichannel and single-channel marketing to communicate with consumers through one or more channels, including websites, blogs, email, and social media. Omnichannel marketing is a term that refers to marketing that offers a consistent customer experience across channels and devices throughout a customer’s life. Typically, a digital marketing firm will not provide conventional marketing services.

2. Full-Service Digital Marketing Agency

A full-service digital marketing firm is often bigger than other agencies and provides a broader range of digital marketing services. Businesses often collaborate with full-service digital marketing firms because they have expertise in completing particular tasks, such as lead nurturing programs or website redesigns. Additionally, these firms may augment existing marketing departments cheaper than building them out with new employees.

3. Inbound Marketing Agency

An inbound marketing firm specializes in inbound marketing techniques and strategies that are distinct from outbound marketing strategies. Inbound companies establish a business’s internet presence, develop trust over time, and ultimately produce sales. While inbound methods have the potential to provide substantial returns over time, they usually need a longer time horizon (six months to a year or more) before leads and revenues “hockey stick.”

4. SEO Agency

Digital marketing firms that specialize in SEO (search engine optimization) assist their customers in achieving a high ranking for their websites and website content in search results. They will employ experts to carry out the following tasks:

  • Keyword research
  • Website audits
  • Backlink audits
  • Website and blog content
  • Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
  • Video description optimization
  • Link building
  • And more

An SEO firm will use a range of data analytics and web development technologies, including Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO firms are usually among the first to embrace best practices in search engine optimization, including compliance with Google’s constantly changing search algorithm.

5. Digital Ad (PPC) Agency

Sponsored search, also referred to as paid advertising, is another method of driving visitors to a company website. In contrast to free organic traffic, bought traffic entails paying for keyword bids and ad placement in search results. Digital advertisements may be seen on websites, search engine results pages (SERPs), and social media platforms.

Digital advertising companies understand how to create eye-catching, keyword-rich advertisements that adhere to the best practices of the digital platforms on which they appear. Popular services include developing and deploying Facebook, Instagram, Twitter, and YouTube ads and the establishment and management of Google Ads Manager accounts.

6. Online Ad Agency/PPC Agency

Sponsored search, also referred to as paid advertising, is another method of driving visitors to a website. In contrast to free organic traffic, bought traffic entails paying for keyword bids and ad placement in search results. Digital advertisements may be seen on websites, search engine results pages (SERPs), and social media platforms. This may rapidly generate leads, but your campaign must be put up correctly to reach your target demographic.

Digital marketing firms specializing in online advertising understand how to create attention-grabbing, optimized advertisements that adhere to best practices. You may employ an online advertising firm on its own or in collaboration with other agencies as part of a larger web strategy. While PPC may be effective on its own, it is most effective when combined with a less costly long-term plan that capitalizes on the bought traffic generated.

7. Social Media Agency

When businesses need assistance in creating and sustaining a social media presence, they turn to social media companies. Social media agencies may manage and create social content and manage and promote it on social media platforms such as Facebook and Instagram. Additionally, they will provide services for responding to and reacting to consumer engagements through social media sites. Additionally, they may provide influencer outreach for cross-promotional or affiliate marketing purposes.

8. Web Design Agency  

A web design firm comprises creative designers that provide companies with personalized and optimized websites or web pages. Web designers are responsible for the pages’ appearance, feel, and function, whether for a brand-new website, a website makeover, or a smaller project. Website companies often provide the following services: design and study user experience and user interface (UX/UI), image production and storage, web development, and web hosting.

9. Digital Marketing Consultant

A digital marketing consultant is an independent contractor who is not always hired by a digital marketing agency. Digital marketing consultants have in-depth knowledge of the industry and can help businesses in building a digital marketing strategy. They may identify faults in your current strategy, development prospects, and the most effective way to optimize your revenues. In addition, they may have a network of marketing professionals or organizations to whom they may refer you for more assistance.

What Our Clients Are Saying

Don't take our word for it. Read some of our reviews below.

Based on 29 reviews
Max A.
Max A.
17:09 23 Feb 22
We have been with Mediaforce for years and would highly recommend them. Their team is always quick to reply and have a great span of technical knowledge and experience. They are an essential partner that enables our business.
Peter Fallis
Peter Fallis
19:04 29 Jul 19
A very knowledgeable and creative staff. We enjoy working with Mediaforce.
Glenn Blakeney
Glenn Blakeney
16:56 26 Jul 19
MediaForce provides an incredible level of professional services, inclusive of Digital Marketing and all related expertise that ensures seamless processes to enhance revenue growth and optimization of customized website functionality. Joe Bongiorno and his highly qualified team of experienced professionals have gone beyond the call of duty to assist Inter-Island Communications, Ltd (IIC) with our website branding and online business strategies. I am therefore pleased to keenly endorse MediaForce.Glenn A. Blakeney, JPCEOIIC Ltd.
Chuck Weeks
Chuck Weeks
14:35 23 Jul 19
Very happy with the team at MediaForce! CWG Footcare has made very positive strides into the Social Media thanks to Joe and his great staff. Much appreciated!
Florence Aleitha
Florence Aleitha
19:06 16 Jul 19
Our clinic has been working with Joe and his team for over 3 years now. They developed a beautiful site for us and are always there to help us or make changes when we need them. Dedicated and extremely friendly team!
14:57 16 Jul 19
Media Force was recommended to us by one of our customer. We are glad we did. The have great services & a great team!!
KBF Administration
KBF Administration
15:43 11 Jul 19
Kitchens & Bathrooms First have been working with Joe, Lubabah, Fuad and the rest of the talented team at Mediaforce for several years. Mediaforce has consistently provided us with a high level of service and attention. Mediaforce possesses a keen understanding of what it takes to be successful in today’s digital marketplace. We have achieved significant business growth utilizing their proven SEO, social media marketing and digital marketing strategies. We look forward to continuing our partnership with Mediaforce, for many years to come.
Francesca Scardino
Francesca Scardino
03:07 28 Jun 19
We been working with Mediaforce for over 10 years now and hands down they are one of the best in their craft. Joe is one of the most personable and business savvy website designers. He created my husband’s photography website here in Los Angeles. Business is now booming! If and when you have a question regarding anything, they are extremely prompt in answering you. Thank you Joe to you and your amazing staff!
Alex Bluestone
Alex Bluestone
20:22 26 Feb 18
Great Service! Very Good results.
TCP Childcare
TCP Childcare
17:54 19 Oct 17
Mediaforce has been managing our website for over 12 years now. We couldn't be happier with their services and expert industry knowledge.
John Blouin
John Blouin
16:56 18 Mar 17
Mediaforce designed a website for my business called cars and guitars. I wasn't sure how effective a website and marketing would be for my business but since we started it's been great. It has made a huge difference to the point where we have had to hire on another employee. Thanks to the team at Mediaforce ...rock on!
Dave Skof
Dave Skof
23:42 13 Mar 17
As the owner of a automotive shop in ottawa.I wanted to start getting more business from the web in my local area.I hired Mediaforce to get Seo going.After a few short months I was ranked highly in google and more leads started coming in. I highly recommend them.They are very good at what they do and worth talking to.
Gervais Towing
Gervais Towing
13:30 13 Mar 17
We have been working with Mediaforce for 15 years now. They just re-did our website and provide social media marketing for our towing company. We are getting amazing results. Great company, knowledgeable staff.
Rob Irvine
Rob Irvine
01:37 13 Mar 17
During my time as CEO of Tigerfoam Inc. a national brand, we employed Mediaforce to design and build a new website for us as well as well as manage digital marketing campaigns and our SEO. They were amazing to work with and got us not only improved search engine rankings but significantly helped to grow Tigerfoam as a company year over year. Expert level digital marketing and also fun to work with. Great job.
Phil Well
Phil Well
13:53 12 Mar 17
Mediaforce is second to none! We have been working side by side with Joe and his team for over 3 years now. They have successfully built our website and have provided us with a successful eCommerce online store.There expertise with SEO and driving online sales has been Fantastic! Mediaforce=Results!!! Thank you to the Mediaforce Team!
Brian Barber
Brian Barber
14:59 22 Feb 17
Mediaforce has been great! The return has been excellent. The staff always trying to find ways to better the campaigns. We will continue to use for years to come as we grow
Chris Wright
Chris Wright
15:21 12 May 16
We have been with Media Force for 3 years and counting. Having their team worry about marketing and web management has allowed our business to grow tremendously.Our company believes in forward thinking and Media Force keeps us up to date and ahead of the status quo. Web presence is ever evolving and I'm glad we have Media Force on our side.
Kili KS
Kili KS
15:40 10 Sep 15
Working for a small team with a big task is not easy. We needed to revamp our outdated website and turned to the Mediaforce team. They moved very quickly to understand our requirements and expectations. They were very easy to work with and provided us with lots of options. We not only had a better site at the end of the process but learned a lot along the way. I highly recommend reaching out to Mediaforce, you will not be disappointed.Kiljon Shukullari, Xerox Canada Ltd.
Leslie Lockhart
Leslie Lockhart
18:00 09 Sep 15
Mediaforce has helped us implement key strategies with our website and social media to better target our client audience. They have been more than helpful throughout the entire process, and this collaboration has helped us grow our design & renovation business. Great customer service and an overall excellent experience!
Christine Lennox
Christine Lennox
12:46 06 Aug 15
In the fall of 2012 we began interviewing over 35 companies Canada wide for the development and maintenance of a new website for the Facial Surgery & Cosmetic Centre of Ottawa, Inc. We were looking for a company that could create a dynamic website, write content, perform SEO and provide solid marketing strategies specific to our industry. We first spoke with Joe Bongiorno, President and CEO at MediaForce, at which time found him to be friendly, approachable and very competent. After just one meeting with Joe we knew we found the company we were looking for. Working with the team at MediaForce has been an extremely positive and enjoyable experience. All members of this talented group exhibit a high level of professionalism, are courteous as well as extremely knowledgeable in their areas of expertise. They offer excellent customer service and are always friendly and prompt to get back to us if we have questions or concerns. We are excited about working with MediaForce and look forward to a long term business relationship.
Kris Robillard
Kris Robillard
20:08 05 Aug 15
I have been working with Mediaforce for over 7 years now and hands down they are one of the best digital marketing agencies in the city. Joe is one of the most personable and business savvy marketing professionals who will go to great lengths to ensure his clients marketing objectives are met.
Diana Livshits
Diana Livshits
15:04 05 Aug 15
Highly professional, result oriented organization. That responds to client requirements and needs in real time.
Eric Lemieux
Eric Lemieux
18:11 04 Aug 15
3 years ago we had plans for the makeover of our web site, its after meeting with Mediaforce we got really excited, they understood our vision and had great input to implement it. The were always available for new ideas and concept, and quick to move on it. 3 years later I'm proud to say our leads coming from our website has increased over 50% and we can now show our prospects what we’re all about. Thanks for the great work and advice.
Brian Desrochers
Brian Desrochers
01:35 20 Jun 15
My colleagues raved about Mediaforce; attentive, creative, responsive and they always delivered. The CEO, personally oversaw the development of my web site from concept to content. They had me up and running in a week and my google rating was getting better each day and in weeks my site was optimized on the first ten pages for Google and shortly after I was on page one. I am so happy with their service!!
Christine E.
Christine E.
22:07 18 Jun 15
Excellent company for Web design and digital marketing.
Clancy Mckenna
Clancy Mckenna
17:59 17 Jun 15
Since Mediaforce designed and built our website and started our marketing campaigns our traffic is up and we are getting more calls then ever. The team is highly knowledgeable, very friendly and always available. I would highly recommended Mediaforce to any business looking to get more leads. Dr.Jafari
Frances Palaschuk
Frances Palaschuk
19:09 28 Apr 11
Great services, great team!!


Questions? We have answers.

How long have you been in business?

20 years+ has given us the time to understand internet marketing and how it directly relates to a company’s ability to not only grow, but last. With over 20 years in the digital marketing industry, countless testimonials, Google reviews, video reviews, case studies and more we are a trusted source of digital marketing expertise for businesses in North America.

What awards have you won?

We have won a number of awards including Top SEO Agency in Canada, #1 Website design Agency Ottawa, Top PPC Agency in British Columbia and more. With over 20 years in the digital marketing industry, countless testimonials, Google reviews, video reviews, case studies and more, we are a trusted source of digital marketing expertise for businesses in North America.

What is your pricing?

Our pricing varies from one time engagements like website design to monthly services like SEO or Google ads management. Because every business is at a different stage and has different goals and objectives we have not developed packages. Book a quick discovery meeting and we can review your objectives and provided some example pricing.

Can you get us more traffic?

Yes. More traffic is easy. More importantly, we get our clients valuable traffic. Traffic that is actually relevant and will convert at a higher percentage. How do we do this? Many different ways but it all starts with an audit and keyword research. Phase II moves into website design and conversion optimization. Your design, call of action, offers, bounce rate and other factors will tell us a lot about what we need to do.

Are your teams in Canada?

Our teams are located in Toronto, Ottawa and London ON. With 3 dedicated in-house marketing teams (SEO, PPC, Social) an award winning dedicated website design team and dedicated account managers making it all happen, we have the talent and disciplines to help you achieve your goals.

Are you a full service agency?

We exist to help our clients succeed. Part of that is making it easy. We will assist in access to channels or platforms, we do all the keyword research, all the content and ad writing and all the imagery for display ads. We will also assist in email and tech support, website security and anything else we feel is critical for success.

What is data driven marketing?

Data-driven marketing relies on the strategic use of data to understand customer behavior and preferences. This allows companies to personalize their marketing efforts and improve the overall customer experience. By analyzing data such as purchasing patterns, demographics, and responses to various campaigns, businesses are able to tailor their messaging in order to better meet the needs and wants of their customers. Data-driven marketing can also help identify high-value segments within a larger target audience, allowing for more efficient allocation of resources and ultimately leading to increased sales and profitability. Overall, utilizing data effectively in marketing strategies can have a significant impact on a company’s success.

What services do I need?

This really depends on your current situation. After a thorough audit reconciled against your objectives we will be able to confidently tell you exactly the first steps and what channels need to be utilized, further leveraged, optimized or cancelled. As an example, Google ads will get you short term performance and SEO will get you long term performance.

What should my budget be?

By having a clear understanding of your business objectives, industry, competitors, your current situation, budget, expectations and more we can clearly plan out a digital roadmap to get you where you want to be. Our digital marketing questionnaire can give us clear indicators of expectations and first steps.

Do you measure and report results?

Yes. Our measurement model is critical to understanding success factors. Once we understand your objectives, your industry, your competitors and benchmark your current situation, we can then develop and digital road map, usually including; website optimization, updated tracking analytics, SEO and Google ads management to get you where you want to be. Regular weekly updates, monthly reporting calls and quarterly reviews are standard.

Account manager, reporting and communications

Communications and reporting are as important as performance. During onboarding you will be assigned a senior partner (Mike Townshend) who will be your main point of contact. Regular weekly updates, monthly reporting calls and quarterly reviews are standard.

What is CRO?

Conversion rate optimization or CRO involves analyzing and testing elements on your website or app to improve the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. This process involves thoroughly understanding your target audience’s wants and needs, and using that information to optimize important elements like calls-to-action and website layout. CRO tactics can also include A/B testing, where different versions of a web page are shown to different groups in order to determine which performs best. By constantly evaluating and improving these touchpoints, CRO can play a crucial role in moving prospects through the marketing funnel and ultimately converting them into customers.

How long does it take to see results?

While paid programs such as Google Ads or Facebook ads can produce results right away, other tactics such as search engine optimization (SEO) take a bit longer to see a return on investment. This patience is crucial, however, as building a strong foundation for organic search traffic can have lasting impacts on your online visibility and traffic in the long run. The reality is that SEO is a constant and ongoing process involving proper keyword research and website optimization, as well as regular content production and link building. These steps take time to show results, but the payoff is worth it in the end. So while it may be tempting to go for quick, paid solutions, also prioritize investing in long-term strategies like SEO for continued success in the digital realm.

What is the setup time?

Usually 3-4 weeks.

How do I get started?

Simply visit our discovery meeting page and fill out the form or book a meeting through calendly. A member of our team will be in touch, usually within 30min.

We are seeing the ROI we need and want! We are very happy with the service and strategy employed by Mediaforce to help our business drive the leads we need to achieve our business goals.

Josette LeBlancVP Marketing & Sales NYCO

They have helped us tremendously launching our new clinic in the market. These guys are just awesome and exceptional in all they do. A great TEAM.

Meenie Grewalregistered Physiotherapist & Clinic Owner

Mediaforce has been instrumental in increasing visits to our website ten-fold, resulting in tremendous increases in business. I cannot recommend Mediaforce strongly enough!

Pamela BarronP. Barron Family Law

The team at Mediaforce has been fast to return a call, email and help with our e-commerce business issues.

Joe GranitzCEO, Pet Expertise

Working with Mediaforce has been a pleasure. They are extremely knowledgeable and have helped us immensely with secure hosting and digital marketing services.

Ali HochbergBIOS Bermuda

We are very pleased with the entire team at Mediaforce and their continued efforts to grow our digital presence. Thanks go out to Mediaforce for a job well done!

Sloan MarkeyGM, Tremblay Renovations

A fantastic approach to the overall design and content, with a clear understanding of my business needs, right from the beginning.

Michael McNeillPMP, CP3P-F, CBAP, QMS Auditor President MDE Consulting Ltd.

We began interviewing over 35 companies Canada wide for the development of a new website. After just one meeting we found the company we were looking for.

Bonnie CraigMedical Aesthetics Manager, The Facial Surgery and Cosmetic Centre

One of the top digital marketing and social media companies we have worked with. We highly recommend them.

Brent ThomsonManaging Partner, Peak Sales Recruiting

Not only did Mediaforce increase our google rankings but got us better qualified leads from all channels. I highly recommend Mediaforce.

Wendy Morrison

Amazing group of dedicated marketing professionals.


Fantastic communication and quick response times - two things we were looking for in a new vendor. Would definitely recommend!

Rachel McIntyreMSc, PMP®│Senior Manager, Customer Solutions SQI Diagnostics Inc.

The entire Media Force Team has been fantastic. Switching over to Media Force a couple of years ago is amongst the best business decisions made. Thanks Again!

Daniel AkowuahMortgage Broker - DLGN Underwriter Amansad Direct Lending Group

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