What Does a Digital Marketing Agency Do and Types of Digital Marketing Agencies

A digital marketing agency may be a useful partner to your company, but you may not fully understand everything they can accomplish for you. As a sales or marketing manager, you must bring in consumers through your business front doors.

Today, 81 percent of consumers do online research before making a purchase decision, which means it is essential to create a strong online presence that engages and nurtures clients online throughout their customer journey. A digital marketing firm can accomplish this for your business, plus a lot more.

What is Digital Marketing?

Digital marketing is a complex approach that aims to target, communicate with, and develop connections with consumers online across various platforms to convince them to make a purchase and subsequent purchases eventually.

Digital marketing has spectacular effects. By alone, blogging may help businesses generate 67 percent more leads than firms that never published. Additionally, SEO has a conversion rate of 14.6%, which is much greater than the 1.7 percent conversion rate offered by conventional outbound techniques.

Digital marketing strategies include the following:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Video Marketing
  • Mobile Marketing
  • Online Advertising
  • Email Marketing
  • Social Media Marketing

A digital marketing firm uses several various techniques, strategies, and internet technologies to assist businesses in achieving their marketing and sales objectives. This complicates developing and executing a successful digital marketing campaign for most solopreneurs and small marketing teams.

Given the breadth of digital marketing, it is instructive to review the most prevalent digital marketing firms and their services.

Types of Digital Marketing Agencies (and What They Do)

Selecting a digital marketing firm may be difficult if you are unfamiliar with the field. CertainTypes of Digital Marketing Agencies agencies focus only on a single sector or service, while others provide a variety of services. Bear in mind that the ideal option for your company will rely on your budget, your digital marketing goals and objectives, and your desired level of involvement in digital marketing. Seven of the most prevalent kinds of digital marketing firms are listed below:

1. Digital Marketing Agency

A digital marketing agency uses omnichannel, multichannel, or single-channel marketing to reach consumers online. Agencies use multichannel and single-channel marketing to communicate with consumers through one or more channels, including websites, blogs, email, and social media. Omnichannel marketing is a term that refers to marketing that offers a consistent customer experience across channels and devices throughout a customer’s life. Typically, a digital marketing firm will not provide conventional marketing services.

2. Full-Service Digital Marketing Agency

A full-service digital marketing firm is often bigger than other agencies and provides a broader range of digital marketing services. Businesses often collaborate with full-service digital marketing firms because they have expertise in completing particular tasks, such as lead nurturing programs or website redesigns. Additionally, these firms may augment existing marketing departments cheaper than building them out with new employees.

3. Inbound Marketing Agency

An inbound marketing firm specializes in inbound marketing techniques and strategies that are distinct from outbound marketing strategies. Inbound companies establish a business’s internet presence, develop trust over time, and ultimately produce sales. While inbound methods have the potential to provide substantial returns over time, they usually need a longer time horizon (six months to a year or more) before leads and revenues “hockey stick.”

4. SEO Agency

Digital marketing firms that specialize in SEO (search engine optimization) assist their customers in achieving a high ranking for their websites and website content in search results. They will employ experts to carry out the following tasks:

  • Keyword research
  • Website audits
  • Backlink audits
  • Website and blog content
  • Metadata assessment (checking the quality of URL, title tags, meta descriptions, etc.)
  • Video description optimization
  • Link building
  • And more

An SEO firm will use a range of data analytics and web development technologies, including Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO firms are usually among the first to embrace best practices in search engine optimization, including compliance with Google’s constantly changing search algorithm.

4. Digital Ad (PPC) Agency

Sponsored search, also referred to as paid advertising, is another method of driving visitors to a company website. In contrast to free organic traffic, bought traffic entails paying for keyword bids and ad placement in search results. Digital advertisements may be seen on websites, search engine results pages (SERPs), and social media platforms.

Digital advertising companies understand how to create eye-catching, keyword-rich advertisements that adhere to the best practices of the digital platforms on which they appear. Popular services include developing and deploying Facebook, Instagram, Twitter, and YouTube ads and the establishment and management of Google Ads Manager accounts.

5. Online Ad Agency/PPC Agency

Sponsored search, also referred to as paid advertising, is another method of driving visitors to a website. In contrast to free organic traffic, bought traffic entails paying for keyword bids and ad placement in search results. Digital advertisements may be seen on websites, search engine results pages (SERPs), and social media platforms. This may rapidly generate leads, but your campaign must be put up correctly to reach your target demographic.

Digital marketing firms specializing in online advertising understand how to create attention-grabbing, optimized advertisements that adhere to best practices. You may employ an online advertising firm on its own or in collaboration with other agencies as part of a larger web strategy. While PPC may be effective on its own, it is most effective when combined with a less costly long-term plan that capitalizes on the bought traffic generated.

6. Social Media Agency

When businesses need assistance in creating and sustaining a social media presence, they turn to social media companies. Social media agencies may manage and create social content and manage and promote it on social media platforms such as Facebook and Instagram. Additionally, they will provide services for responding to and reacting to consumer engagements through social media sites. Additionally, they may provide influencer outreach for cross-promotional or affiliate marketing purposes.

7. Web Design Agency  

A web design firm comprises creative designers that provide companies with personalized and optimized websites or web pages. Web designers are responsible for the pages’ appearance, feel, and function, whether for a brand-new website, a website makeover, or a smaller project. Website companies often provide the following services: design and study user experience and user interface (UX/UI), image production and storage, web development, and web hosting.

Digital Marketing Consultant

A digital marketing consultant is a self-employed individual who is not necessarily associated with a digital marketing firm. Digital marketing consultants have an extensive understanding of the field and can assist companies in developing a digital marketing plan. They may discover flaws in your existing approach, opportunities for development, and the most efficient method to maximize your profits. Additionally, they may have a network of other marketing experts or organizations to whom they may recommend you for additional help.