Table of Contents:
- How to Make the Most of a Website Redesign to Increase Conversions and Sales
- Website Redesign or Refresh?
- Website Work is Never Really Done
Will an inadequate website limit lead conversion and sales? A simple website redesign will often fix more issues than any other aspect of your digital marketing plan.
The best website redesigns stay faithful to the brand name by providing a fresh, intuitive interface that attracts new customers.
We tend to overcomplicate the definition of the user interface. In the end, the distinction between an exemplary user interface and a bad one boils down to a few basic principles. An excellent design would make it easy for a tourist to locate the details they need for starters. The user interface is composed of three major components: look, feel, and functionality.
A website redesign would increase organic search, lower bounce rates, and enhance customer experience.
A redesign is more than just a makeover. While an update is an excellent choice, if your platform is looking old, has dated content, and is not optimized for SEO with current keywords, it is time to update it to better suit your business’s needs.
When we are hired as a digital marketing agency to aid in a website redesign, we ask a list of questions to the brand to investigate what needs to improve.
- What is the bounce rate?
- Who is your targeted audience?
- What are the most important pages?
- Why are they visiting your website?
- Which pages get the most visitors and conversions?
- Have you got any questions about your service or design?
After we have the responses from the brands, our staff visits the website and examines the graphics, content, and search rankings. We examine broken links, website loading times, and how convenient it is for users to browse the website.
When working on a redesign, it’s fun to try new graphics, fonts, and colours. But first, make sure the website is operational. Next, analyze your analytics for web navigation and content. Finally, your site’s look and sound are essential in creating a site that looks good to your visitors.
Your home page is the initial page that most people can see. It serves as the primary landing page for messaging, branding, and navigation. In our experience, this is where the first set of issues arise. The most popular error is to overburden the home page with material and try to tell everything about the company in one place. This can be unclear and cover so many topics that a visitor never clicks on the next page and leaves without knowing more. Instead, keep the content short and concise and also have calls to action (CTAs).