How to Make the Most of a Website Redesign to Increase Conversions and Sales

A simple website redesign will often fix more issues than any other aspect of your digital marketing plan. The best website redesigns stay faithful to the brand name by providing a fresh, intuitive interface that attracts new customers.

Website Redesign or Refresh?

A website redesign will help increase organic search, lower bounce rates, and enhance customer experience. A redesign is more than just a makeover. While an update is an excellent choice, if your platform is looking old, has dated content, and is not optimized for SEO with current keywords, it is time to update it to better suit your business’s needs.

Start by Answering These Questions

  • What is the bounce rate?
  • Who is your targeted audience?
  • What are the most important pages?
  • Why are they visiting your website?
  • Which pages get the most visitors and conversions?
  • Have you got any questions about your service or design?

Basic Functionality

When working on a redesign, it’s fun to try new graphics, fonts, and colours. But first, make sure the website is operational. Next, analyze your analytics for web navigation and content. Finally, your site’s look and brand are essential in creating a site that looks good to your visitors.

Your home page is the initial page that most people can see. It serves as the primary landing page for messaging, branding, and navigation. In our experience, this is where the first set of issues arise. The most popular error is to overburden the home page with material and try to tell everything about the company in one place. This can appear unclear and cover so many topics that a visitor never clicks on the next page and leaves without knowing more or converting. Instead, keep the content short and concise and also have calls to action (CTAs).

SEOSearch engine optimization (SEO)

Search engine optimization (SEO) is a vital part of any website redesign. Making a website SEO-friendly enables search engines to crawl each page, translate it, and index it in their database. When a website is indexed, it will direct users to your website when they look for particular topics. The more authority your site content generates the more likely your site will appear on the first page of search results.

Begin with keyword analysis to identify the keywords with search volume that your target audience is typing into search engines (such as Google) to locate content. Once you’ve compiled a list of keywords, incorporate them into your page’s content as required. Keep in mind that the keywords must make sense within the text context; keyword stuffing will not earn you higher scores.

Remember to use title tags, alt image text, header tags and meta descriptions on every page.

Mobile Friendly

Customers are constantly using mobile devices to access websites. When building a website, it’s best to use a natively responsive platform like WordPress. The smartphone interface should be more straightforward and less cluttered than the desktop edition. You’ll need to reduce the size of some of the page elements and properties.

Speed Counts

Website page speed not only keeps users interested, but it also acts as a rating signal for Google. Visitors will bounce (leave) a sluggish website, increasing the bounce rate and lowering the search engine rankings. Optimizing photos, removing unnecessary plugins, and allowing tab caching are a few ways to increase page speed.

Website Work is Never Really Done

Many brands believe their job is finished until their new website goes online. However, user tastes change, browser technology advance, and SEO evolves. Therefore, website work is never really finished; there is still the need to check how the website performs and what needs to be tweaked.

If you’re uncertain of how to develop your website or require a specialist team to audit it, the Mediaforce team is here to help. To outperform the competitors, contact Mediaforce Digital Marketing Agency today.

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