PPC Marketing Services Ottawa

PPC Agency Ottawa

Discover Ottawa’s top PPC marketing agency founded in 1996.

PAY-PER-CLICK ADS HAVE A LOT OF ADVANTAGES

Any business, especially during a coronavirus pandemic, is searching for low-cost, high-impact advertising opportunities. Customers are spending more time online than ever before, and businesses are leveraging PPC.

Many use pay-per-click (PPC) advertisements to get their brand in front of millions of internet users.

WHAT IS PPC ADVERTISING?

Pay-Per-Click (PPC) advertising including remarketing is a form of marketing where you pay a small fee each time someone clicks on one of your ads. Instead of paying for expected impressions, you pay for the traffic these advertisements generate, making them an ideal option for businesses looking for total flexibility over their lead gen and budget. Google Ads, Microsoft Ads, and Facebook Ads are the most common PPC advertising platforms, but when it comes to the number of searches and the range of options, Google is by far the most useful for any PPC campaign. Sometimes a Google ads account will be suspended so you need to ensure the agency you wortk with are experts in Google ads.

Google ads is divided into three major groups, each with its own set of PPC rates and efficiency:

Video – These are video commercials that play before, after, or after the videos on YouTube.
Display Network – Image-based ads appear on websites your target audience has visited, typically as a banner, sidebar, or footer image.
Search Network – In Google search results, text-based ads such as sponsored links, shopping page advertising, and shopping banner results.

The most effective PPC marketing campaigns rely on leading consumers to make a valuable decision, which can be as straightforward as purchasing a product. It may, however, be as diverse as form submission, quote search, or PDF download.

Trusted Digital Marketing Agency in Ottawa

Our team is fully aware of the commitment, time, and skill required to manage a successful business.

At Mediaforce Digital Marketing, we understand the importance of focusing on strategic elements and components when embarking on or enhancing a website or creating an ongoing digital marketing strategy. We pride ourselves on offering a unique digital marketing experience, one that encompasses everything from SEO, PPC, and website design. Our experts are ready to help improve key parts of your sales funnel using automation and CRMs, while also re-designing and optimizing your website with data to target the right audience. Through analytics and measuring techniques, our specialists can identify necessary changes in content as well as enhancing the user journey for maximum impact.

SEARCH ENGINE OPTIMIZATION (SEO)

Digital marketing is one of the most effective ways to reach a wide range of customers. Our comprehensive digital marketing services offer businesses the opportunity to optimize their website for better search engine ranking with SEO (search engine optimization).

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WEBSITE DESIGN AND DEVELOPMENT

At Mediaforce, our team of digital marketing experts are dedicated to helping you build the website of your dreams. We realize that combing your vision with best practices, technical know-how and optimized content is key to having successful web design and development.

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GOOGLE ADS MANAGEMENT

Mediaforce Digital Marketing specializes in paid search expertise, with a team of highly skilled professionals that can assist you with every aspect of Google Ads (Adwords) campaign management; from the initial setup to streamlining an existing Pay Per Click (PPC) campaign.

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SOCIAL MEDIA ADS MANAGEMENT

Social media marketing uses social media and social networks to promote a business’s goods and services, brand and message. Social media channels can include: Facebook, Twitter, TikTok, Snapchat, Youtube, LinkedIn and more.

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We’ve gathered a list of the top ten reasons why good PPC advertising would help your business succeed and thrive in 2023.

THE TOP ADVANTAGES IN PPC ADS

PPC ads reach audiences cost-effectively

PPC advertising campaigns allow you complete control of your budget, targeting, and ad placements. With ongoing PPC campaign optimization, you’ll quickly find the sweet spot between budget and performance.

PPC ads provide instant traffic

Though organic marketing efforts are focused on bringing content to the top of Google’s search results, PPC advertising slots are already open – why not take advantage of them and start generating business? It will take months to climb the organic search rankings for keywords. Though organic growth is necessary for building a long-term brand, there are times when more immediate results are needed. This is where PPC can assist. We will develop and implement a strategy for your business that will automatically begin driving targeted traffic to it.

PPC ads drive warm leads

PPC ads enable you to reach the right customers at the right time because they are consciously searching for what you have to give. You will pay per click but will show the app to users interested in what you have to sell.

PPC ads lead to positive ROI

Anything that can be calculated can be altered and monetized. Unlike many other forms of advertising, PPC ads are easy to monitor, ensuring you can tweak the ads until they produce a positive ROI. We test different promotional and marketing strategies before determining which ones are most effective for your business.

PPC user data helps your SEO strategy

Before committing to long-term SEO tactics, test the keyword strategy in PPC. Whereas organic keywords are primarily blurred due to privacy issues, there is no such restriction for paid search, so you can get a complete picture of which keywords translate and at what percentage and cost. This means the PPC keyword data can be directly fed into organic search marketing (SEO) and used in existing metadata, headline, and keyword optimization. PPC campaigns allow you to improve all of your website content without waiting for it to rate organically.

PPC ads don’t depend on algorithm changes

Unlike content marketing and SEO, which are subject to improvements in search engine algorithms, PPC advertising has continuity. Since PPC algorithms rarely advance significantly, you can easily forecast how your current and future campaigns will do based on previous metrics.

PPC ads offer multi-layered targeting options

PPC content provides access to analytics such as customer ages, emails, and tastes, allowing you to capitalize on diverse client profiles locally and globally. Even more, as you play with PPC campaigns, you’ll be able to see what kinds of users react to your campaigns and what pages those users visit, helping you to hyper-target different demographics on platforms that they convert on best.

PPC user data benefits your social media strategy

A combination search and social PPC strategies help to significantly convert more customers than independent PPC campaigns. This is so you can obtain more cross-channel market information that can strategically combine to improve your campaigns even more over time. For example, when running ads on Google, you can use “Audience Observations” to alert your social targeting.

Google’s “Audience Observation” method allows you to see the audience groups outperform others, and you can use the data in your social media targeting and ad copy to reach still more people.

PPC ads allow for smart retargeting

When you combine PPC advertising with analytics, you will see how a visitor interacts with your campaign and retarget those that did not convert. Assume you’re running a paid search campaign for a new coffee brand. A consumer clicks on your advertisement but does not purchase the item. We will then retarget the user with display ads across the network to keep your brand in the forefront of their minds. Retargeting is effective because you know the buyer is already interested in your product/service but needs more time to decide.

PPC ads are easy to produce

The great thing about pay-per-click ads is that it does not require advanced architecture or intensive production.

TEN PPC STATISTICS

Consider the following statistics:

Google handles more than 40,000 requests per second

In 2017, 7 million advertisers spent a total of $10 billion on pay-per-click ads.

The Google Display Network contains over 2 million domains.

Sixty-three percent of people state they’d gladly click on Google ads.

75% of people who click on ads said it lets them find the information they’re looking for.

According to Google, PPC will increase brand awareness by up to 80%.

Ads pay for 25% of all search result clicks for local searches.

Local retailers that use PPC to meet their target audience geographically increase in-store visits by 107%.

Sixty-nine percent of mobile searches for a local companies result in a phone call.

Eighty-seven percent of all businesses use social advertising, with 88 percent using Facebook, 15 percent using LinkedIn, and 15 percent using Twitter.

WHY HIRE PPC MANAGEMENT SERVICES?

PPC ads are a constantly expanding and evolving market.

What worked six months ago may no longer work, which is why we at Mediaforce we stay up to date on new features, tactics and strategies for reaching out to your target customers online. Hiring a specialist PPC management company, in our opinion, is faster and less expensive than hiring, training, and supervising an in-house team.

HOW CAN WE HELP?

If you have any questions or would like a free, no-obligation quote for a personalized ppc strategy, please email or call us at 613-729-0500!

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What Our Clients Are Saying

Don't take our word for it. Read some of our reviews below.

Mediaforce

4.8

Based on 31 reviews

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Mutiara Roro A.

06:54 14 Feb 23

Media Force are recommended to all of you guys. I am glad to enjoy this kind of services. They have a great services and also an excellent team.

Ida Maulida

11:50 12 Feb 23

Ok good

Max A.

17:09 23 Feb 22

We have been with Mediaforce for years and would highly recommend them. Their team is always quick to reply and have a great span of technical knowledge and experience. They are an essential partner that enables our business.

Peter Fallis

19:04 29 Jul 19

A very knowledgeable and creative staff. We enjoy working with Mediaforce.

Glenn Blakeney

16:56 26 Jul 19

MediaForce provides an incredible level of professional services, inclusive of Digital Marketing and all related expertise that ensures seamless processes to enhance revenue growth and optimization of customized website functionality. Joe Bongiorno and his highly qualified team of experienced professionals have gone beyond the call of duty to assist Inter-Island Communications, Ltd (IIC) with our website branding and online business strategies. I am therefore pleased to keenly endorse MediaForce.Glenn A. Blakeney, JPCEOIIC Ltd.

Chuck Weeks

14:35 23 Jul 19

Very happy with the team at MediaForce! CWG Footcare has made very positive strides into the Social Media thanks to Joe and his great staff. Much appreciated!

Florence Aleitha

19:06 16 Jul 19

Our clinic has been working with Joe and his team for over 3 years now. They developed a beautiful site for us and are always there to help us or make changes when we need them. Dedicated and extremely friendly team!

EMM Group ICF

14:57 16 Jul 19

Media Force was recommended to us by one of our customer. We are glad we did. The have great services & a great team!!

KBF Administration

15:43 11 Jul 19

Kitchens & Bathrooms First have been working with Joe, Lubabah, Fuad and the rest of the talented team at Mediaforce for several years. Mediaforce has consistently provided us with a high level of service and attention. Mediaforce possesses a keen understanding of what it takes to be successful in today’s digital marketplace. We have achieved significant business growth utilizing their proven SEO, social media marketing and digital marketing strategies. We look forward to continuing our partnership with Mediaforce, for many years to come.

Francesca Scardino

03:07 28 Jun 19

We been working with Mediaforce for over 10 years now and hands down they are one of the best in their craft. Joe is one of the most personable and business savvy website designers. He created my husband’s photography website here in Los Angeles. Business is now booming! If and when you have a question regarding anything, they are extremely prompt in answering you. Thank you Joe to you and your amazing staff!

Alex Bluestone

20:22 26 Feb 18

Great Service! Very Good results.

TCP Childcare

17:54 19 Oct 17

Mediaforce has been managing our website for over 12 years now. We couldn't be happier with their services and expert industry knowledge.

John Blouin

16:56 18 Mar 17

Mediaforce designed a website for my business called cars and guitars. I wasn't sure how effective a website and marketing would be for my business but since we started it's been great. It has made a huge difference to the point where we have had to hire on another employee. Thanks to the team at Mediaforce ...rock on!

Dave Skof

23:42 13 Mar 17

As the owner of a automotive shop in ottawa.I wanted to start getting more business from the web in my local area.I hired Mediaforce to get Seo going.After a few short months I was ranked highly in google and more leads started coming in. I highly recommend them.They are very good at what they do and worth talking to.

Gervais Towing

13:30 13 Mar 17

We have been working with Mediaforce for 15 years now. They just re-did our website and provide social media marketing for our towing company. We are getting amazing results. Great company, knowledgeable staff.

Rob Irvine

01:37 13 Mar 17

During my time as CEO of Tigerfoam Inc. a national brand, we employed Mediaforce to design and build a new website for us as well as well as manage digital marketing campaigns and our SEO. They were amazing to work with and got us not only improved search engine rankings but significantly helped to grow Tigerfoam as a company year over year. Expert level digital marketing and also fun to work with. Great job.

Phil Well

13:53 12 Mar 17

Mediaforce is second to none! We have been working side by side with Joe and his team for over 3 years now. They have successfully built our website and have provided us with a successful eCommerce online store.There expertise with SEO and driving online sales has been Fantastic! Mediaforce=Results!!! Thank you to the Mediaforce Team!

Brian Barber

14:59 22 Feb 17

Mediaforce has been great! The return has been excellent. The staff always trying to find ways to better the campaigns. We will continue to use for years to come as we grow

Chris Wright

15:21 12 May 16

We have been with Media Force for 3 years and counting. Having their team worry about marketing and web management has allowed our business to grow tremendously.Our company believes in forward thinking and Media Force keeps us up to date and ahead of the status quo. Web presence is ever evolving and I'm glad we have Media Force on our side.

Kili KS

15:40 10 Sep 15

Working for a small team with a big task is not easy. We needed to revamp our outdated website and turned to the Mediaforce team. They moved very quickly to understand our requirements and expectations. They were very easy to work with and provided us with lots of options. We not only had a better site at the end of the process but learned a lot along the way. I highly recommend reaching out to Mediaforce, you will not be disappointed.Kiljon Shukullari, Xerox Canada Ltd.

Leslie Lockhart

18:00 09 Sep 15

Mediaforce has helped us implement key strategies with our website and social media to better target our client audience. They have been more than helpful throughout the entire process, and this collaboration has helped us grow our design & renovation business. Great customer service and an overall excellent experience!

Christine Lennox

12:46 06 Aug 15

In the fall of 2012 we began interviewing over 35 companies Canada wide for the development and maintenance of a new website for the Facial Surgery & Cosmetic Centre of Ottawa, Inc. We were looking for a company that could create a dynamic website, write content, perform SEO and provide solid marketing strategies specific to our industry. We first spoke with Joe Bongiorno, President and CEO at MediaForce, at which time found him to be friendly, approachable and very competent. After just one meeting with Joe we knew we found the company we were looking for. Working with the team at MediaForce has been an extremely positive and enjoyable experience. All members of this talented group exhibit a high level of professionalism, are courteous as well as extremely knowledgeable in their areas of expertise. They offer excellent customer service and are always friendly and prompt to get back to us if we have questions or concerns. We are excited about working with MediaForce and look forward to a long term business relationship.

Kris Robillard

20:08 05 Aug 15

I have been working with Mediaforce for over 7 years now and hands down they are one of the best digital marketing agencies in the city. Joe is one of the most personable and business savvy marketing professionals who will go to great lengths to ensure his clients marketing objectives are met.

Diana Livshits

15:04 05 Aug 15

Highly professional, result oriented organization. That responds to client requirements and needs in real time.

Eric Lemieux

18:11 04 Aug 15

3 years ago we had plans for the makeover of our web site, its after meeting with Mediaforce we got really excited, they understood our vision and had great input to implement it. The were always available for new ideas and concept, and quick to move on it. 3 years later I'm proud to say our leads coming from our website has increased over 50% and we can now show our prospects what we’re all about. Thanks for the great work and advice.

Brian Desrochers

01:35 20 Jun 15

My colleagues raved about Mediaforce; attentive, creative, responsive and they always delivered. The CEO, personally oversaw the development of my web site from concept to content. They had me up and running in a week and my google rating was getting better each day and in weeks my site was optimized on the first ten pages for Google and shortly after I was on page one. I am so happy with their service!!

Christine E.

22:07 18 Jun 15

Excellent company for Web design and digital marketing.

Clancy Mckenna

17:59 17 Jun 15

Since Mediaforce designed and built our website and started our marketing campaigns our traffic is up and we are getting more calls then ever. The team is highly knowledgeable, very friendly and always available. I would highly recommended Mediaforce to any business looking to get more leads. Dr.Jafari

Frances Palaschuk

19:09 28 Apr 11

Great services, great team!!

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“We are seeing the ROI we need and want! We are very happy with the service and strategy employed by Mediaforce to help our business drive the leads we need to achieve our business goals.”
Josette LeBlancVP Marketing & Sales NYCO

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“They have helped us tremendously launching our new clinic in the market. These guys are just awesome and exceptional in all they do. A great TEAM.”
Meenie Grewalregistered Physiotherapist & Clinic Owner

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“Mediaforce has been instrumental in increasing visits to our website ten-fold, resulting in tremendous increases in business. I cannot recommend Mediaforce strongly enough!”
Pamela BarronP. Barron Family Law

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“The team at Mediaforce has been fast to return a call, email and help with our e-commerce business issues.”
Joe GranitzCEO, Pet Expertise

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“Working with Mediaforce has been a pleasure. They are extremely knowledgeable and have helped us immensely with secure hosting and digital marketing services.”
Ali HochbergBIOS Bermuda

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“We are very pleased with the entire team at Mediaforce and their continued efforts to grow our digital presence. Thanks go out to Mediaforce for a job well done!”
Sloan MarkeyGM, Tremblay Renovations

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“A fantastic approach to the overall design and content, with a clear understanding of my business needs, right from the beginning.”
Michael McNeillPMP, CP3P-F, CBAP, QMS Auditor President MDE Consulting Ltd.

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“We began interviewing over 35 companies Canada wide for the development of a new website. After just one meeting we found the company we were looking for.”
Bonnie CraigMedical Aesthetics Manager, The Facial Surgery and Cosmetic Centre

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“One of the top digital marketing and social media companies we have worked with. We highly recommend them.”
Brent ThomsonManaging Partner, Peak Sales Recruiting

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“Not only did Mediaforce increase our google rankings but got us better qualified leads from all channels. I highly recommend Mediaforce.”
Wendy Morrison

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“Amazing group of dedicated marketing professionals.”
Eric Pinkney, MBASTRATEGIC M&A CAPITAL GROUP INC.

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“Fantastic communication and quick response times - two things we were looking for in a new vendor. Would definitely recommend!”
Rachel McIntyreMSc, PMP®│Senior Manager, Customer Solutions SQI Diagnostics Inc.

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“The entire Media Force Team has been fantastic. Switching over to Media Force a couple of years ago is amongst the best business decisions made. Thanks Again!”
Daniel AkowuahMortgage Broker - DLGN Underwriter Amansad Direct Lending Group

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PPC Marketing Services Ottawa

PPC Agency Ottawa

PAY-PER-CLICK ADS HAVE A LOT OF ADVANTAGES

WHAT IS PPC ADVERTISING?

Trusted Digital Marketing Agency in Ottawa

Our team is fully aware of the commitment, time, and skill required to manage a successful business.

THE TOP ADVANTAGES IN PPC ADS

PPC ads reach audiences cost-effectively

PPC ads provide instant traffic

PPC ads drive warm leads

PPC ads lead to positive ROI

PPC user data helps your SEO strategy

PPC ads don’t depend on algorithm changes

PPC ads offer multi-layered targeting options

PPC user data benefits your social media strategy

PPC ads allow for smart retargeting

PPC ads are easy to produce

TEN PPC STATISTICS

Google handles more than 40,000 requests per second

In 2017, 7 million advertisers spent a total of $10 billion on pay-per-click ads.

The Google Display Network contains over 2 million domains.

Sixty-three percent of people state they’d gladly click on Google ads.

75% of people who click on ads said it lets them find the information they’re looking for.

According to Google, PPC will increase brand awareness by up to 80%.

Ads pay for 25% of all search result clicks for local searches.

Local retailers that use PPC to meet their target audience geographically increase in-store visits by 107%.

Sixty-nine percent of mobile searches for a local companies result in a phone call.

Eighty-seven percent of all businesses use social advertising, with 88 percent using Facebook, 15 percent using LinkedIn, and 15 percent using Twitter.

WHY HIRE PPC MANAGEMENT SERVICES?

HOW CAN WE HELP?

What Our Clients Are Saying

We’re obsessed with results

Join over 1000 satisfied clients

Let’s book a short conversation to see if we’re a good fit.

1.

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