Google Ads is a paid advertising platform that comes within the pay-per-click (PPC) marketing channel, in which you (the advertiser) pay per click or impression (CPM) on an advertisement.
Google Ads is an efficient approach to attract qualified visitors or clients who are a good match for your company to your website when looking for items and services similar to those you provide. With Google Ads, you can increase website traffic, phone calls, and in-store visits.
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Google Ads enables you to design and distribute well-timed advertisements to your target audience (through mobile and desktop).
This means that your company will appear on the search engine results page (SERP) when your target clients use Google Search or Google Maps to browse for items and services similar to yours. In this manner, you reach your target audience at the optimal time for them to see your advertisement.
Google Advertisements will also assist you in analyzing and improving your ads over time to ensure that they reach the maximum number of people possible and that your company meets all of your sponsored campaign objectives.
Additionally, regardless of the size of your organization or the resources available to you, you may personalize your advertisements to fit your budget. The Google Ads tool enables you to keep under your monthly budget and even halt or terminate your ad expenditure at any moment.
Now, let us consider another critical question: Are Google Ads really effective? To address this, consider the following statistics:
Google Ads has an almost 8% click-through rate.
Google is the most popular search engine, with over 5 billion searches performed daily. Not to add, Google Ads has been alive for over two decades, establishing it as a leader in the field of sponsored advertising.
Google is a search engine that individuals use all over the globe to ask intent driven inquiries and get answers in the form of sponsored adverts and organic results. If you’re using PPC to sell your product or service, Google Ads must be a part of your paid strategy.
If you’ve attempted and failed to advertise on Google, you are not the only one. There are several reasons why your Google Ads may be performing poorly. Let’s take a look at some of the most often used Google Ads best practices.
- Use a PPC planning template.
By using a planner, you can maintain track of your PPC campaigns.
- Avoid broad keyword terms.
When it comes to keywords, you really need to nail it, which is why testing and tweaking should be a part of your plan. If your keywords are too wide, Google will show your ad to the incorrect target, resulting in fewer hits and a higher ad cost.
Examine what is working and make necessary adjustments to ensure that your advertising is most relevant to your target demographic. While you are unlikely to obtain the perfect balance the first time, you should continue adding, eliminating, and adjusting keywords until you do.
- Don’t run irrelevant ads.
If your advertisement does not correspond to the searcher’s objective, you will not get enough clicks to justify your advertising cost. Your headline and ad text must match the keywords for which you’re bidding, and the solution you’re promoting must address the searcher’s pain point.
It’s a mixture that will provide the desired effects, and it may be only a few changes away. You may build many advertisements for each campaign – utilize this tool to determine which ads perform best. Alternatively, or even better, use Google’s Responsive Search Ads functionality.
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- Improve your Quality Score (QS).
Google uses your Quality Score (QS) to decide where your ad should appear. The higher your rank, the more favourable your placements will be. If your quality score is poor, your ad will get fewer clicks and fewer conversions. Google will inform you of your Quality Score, but it is up to you to improve it.
- Optimize your ad landing page.
Your efforts should not end with your advertisement – the user experience after a click is just as critical.
What does your user see after clicking on your advertisement? Is your landing page conversion-optimized, that is, does it include the same keywords? Is the website resolving your user’s issue or providing an answer to their question? Your user should have a smooth transition from the landing page to the conversion.
Questions? We have answers.
20 years+ has given us the time to understand internet marketing and how it directly relates to a company’s ability to not only grow, but last. With over 20 years in the digital marketing industry, countless testimonials, Google reviews, video reviews, case studies and more we are a trusted source of digital marketing expertise for businesses in North America.
We have won a number of awards including Top SEO Agency in Canada, #1 Website design Agency Ottawa, Top PPC Agency in British Columbia and more. With over 20 years in the digital marketing industry, countless testimonials, Google reviews, video reviews, case studies and more, we are a trusted source of digital marketing expertise for businesses in North America.
Our pricing varies from one time engagements like website design to monthly services like SEO or Google ads management. Because every business is at a different stage and has different goals and objectives we have not developed packages. Book a quick discovery meeting and we can review your objectives and provided some example pricing.
Yes. More traffic is easy. More importantly, we get our clients valuable traffic. Traffic that is actually relevant and will convert at a higher percentage. How do we do this? Many different ways but it all starts with an audit and keyword research. Phase II moves into website design and conversion optimization. Your design, call of action, offers, bounce rate and other factors will tell us a lot about what we need to do.
Our teams are located in Toronto, Ottawa and London ON. With 3 dedicated in-house marketing teams (SEO, PPC, Social) an award winning dedicated website design team and dedicated account managers making it all happen, we have the talent and disciplines to help you achieve your goals.
We exist to help our clients succeed. Part of that is making it easy. We will assist in access to channels or platforms, we do all the keyword research, all the content and ad writing and all the imagery for display ads. We will also assist in email and tech support, website security and anything else we feel is critical for success.
Data-driven marketing relies on the strategic use of data to understand customer behavior and preferences. This allows companies to personalize their marketing efforts and improve the overall customer experience. By analyzing data such as purchasing patterns, demographics, and responses to various campaigns, businesses are able to tailor their messaging in order to better meet the needs and wants of their customers. Data-driven marketing can also help identify high-value segments within a larger target audience, allowing for more efficient allocation of resources and ultimately leading to increased sales and profitability. Overall, utilizing data effectively in marketing strategies can have a significant impact on a company’s success.
This really depends on your current situation. After a thorough audit reconciled against your objectives we will be able to confidently tell you exactly the first steps and what channels need to be utilized, further leveraged, optimized or cancelled. As an example, Google ads will get you short term performance and SEO will get you long term performance.
By having a clear understanding of your business objectives, industry, competitors, your current situation, budget, expectations and more we can clearly plan out a digital roadmap to get you where you want to be. Our digital marketing questionnaire can give us clear indicators of expectations and first steps.
Yes. Our measurement model is critical to understanding success factors. Once we understand your objectives, your industry, your competitors and benchmark your current situation, we can then develop and digital road map, usually including; website optimization, updated tracking analytics, SEO and Google ads management to get you where you want to be. Regular weekly updates, monthly reporting calls and quarterly reviews are standard.
Communications and reporting are as important as performance. During onboarding you will be assigned a senior partner (Mike Townshend) who will be your main point of contact. Regular weekly updates, monthly reporting calls and quarterly reviews are standard.
Conversion rate optimization or CRO involves analyzing and testing elements on your website or app to improve the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. This process involves thoroughly understanding your target audience’s wants and needs, and using that information to optimize important elements like calls-to-action and website layout. CRO tactics can also include A/B testing, where different versions of a web page are shown to different groups in order to determine which performs best. By constantly evaluating and improving these touchpoints, CRO can play a crucial role in moving prospects through the marketing funnel and ultimately converting them into customers.
While paid programs such as Google Ads or Facebook ads can produce results right away, other tactics such as search engine optimization (SEO) take a bit longer to see a return on investment. This patience is crucial, however, as building a strong foundation for organic search traffic can have lasting impacts on your online visibility and traffic in the long run. The reality is that SEO is a constant and ongoing process involving proper keyword research and website optimization, as well as regular content production and link building. These steps take time to show results, but the payoff is worth it in the end. So while it may be tempting to go for quick, paid solutions, also prioritize investing in long-term strategies like SEO for continued success in the digital realm.
Usually 3-4 weeks.
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