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Google Adwords Marketing Agency Ottawa

Ottawa’s Most Experienced Digital marketing Agency

Clutch 2022 Award Wining Digital Marketing Agency

GET THE MOST OUT OF GOOGLE ADS

Google Ads is a paid advertising platform that comes within the pay-per-click (PPC) marketing channel, in which you (the advertiser) pay per click or impression (CPM) on an advertisement.

Google Ads is an efficient approach to attract qualified visitors or clients who are a good match for your company to your website when looking for items and services similar to those you provide. With Google Ads, you can increase website traffic, phone calls, and in-store visits.

Listent to founder Joe Bongiorno discuss adspend budget.

WANT BETTER PERFORMANCE OUT OF YOUR GOOGLE ADS CAMPAIGNS?

Predictable, reliable Google Ads results Ottawa’s Most Experienced Digital marketing Agency that will help your business grow.

Google Ads enables you to design and distribute well-timed advertisements to your target audience (through mobile and desktop).

This means that your company will appear on the search engine results page (SERP) when your target clients use Google Search or Google Maps to browse for items and services similar to yours. In this manner, you reach your target audience at the optimal time for them to see your advertisement.

Google Advertisements will also assist you in analyzing and improving your ads over time to ensure that they reach the maximum number of people possible and that your company meets all of your sponsored campaign objectives.

What our Google Ads clients are saying

Additionally, regardless of the size of your organization or the resources available to you, you may personalize your advertisements to fit your budget. The Google Ads tool enables you to keep under your monthly budget and even halt or terminate your ad expenditure at any moment.

Now, let us consider another critical question: Are Google Ads really effective? To address this, consider the following statistics:

Google Ads has an almost 8% click-through rate.

Each month, display advertisements generate 180 million impressions.

Paid advertising on Google gets 65 percent of clicks from individuals who are ready to purchase.

Forty-three percent of shoppers make a purchase after seeing an advertisement on YouTube.

Why advertise on Google?

Google is the most popular search engine, with over 5 billion searches performed daily. Not to add, Google Ads has been alive for over two decades, establishing it as a leader in the field of sponsored advertising.

Google is a search engine that individuals use all over the globe to ask intent driven inquiries and get answers in the form of sponsored adverts and organic results. If you’re using PPC to sell your product or service, Google Ads must be a part of your paid strategy.

Google ads agency

Google Ads Best Practices

If you’ve attempted and failed to advertise on Google, you are not the only one. There are several reasons why your Google Ads may be performing poorly. Let’s take a look at some of the most often used Google Ads best practices.

  1. Use a PPC planning template. 

By using a planner, you can maintain track of your PPC campaigns.

  1. Avoid broad keyword terms.

When it comes to keywords, you really need to nail it, which is why testing and tweaking should be a part of your plan. If your keywords are too wide, Google will show your ad to the incorrect target, resulting in fewer hits and a higher ad cost.

Examine what is working and make necessary adjustments to ensure that your advertising is most relevant to your target demographic. While you are unlikely to obtain the perfect balance the first time, you should continue adding, eliminating, and adjusting keywords until you do.

  1. Don’t run irrelevant ads.

If your advertisement does not correspond to the searcher’s objective, you will not get enough clicks to justify your advertising cost. Your headline and ad text must match the keywords for which you’re bidding, and the solution you’re promoting must address the searcher’s pain point.

It’s a mixture that will provide the desired effects, and it may be only a few changes away. You may build many advertisements for each campaign – utilize this tool to determine which ads perform best. Alternatively, or even better, use Google’s Responsive Search Ads functionality.

LET’S BOOK A SHORT CASUAL CONVERSATION TO SEE IF WE’RE A GOOD FIT.

We can create a strategic plan to get you where you want to be.

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We take privacy seriously
At Mediaforce, we respect your privacy and value our relationship with you. Your personal information will be protected, will never be sold. Our goal is to enhance your product and service experience with us.

  1. Improve your Quality Score (QS).

Google uses your Quality Score (QS) to decide where your ad should appear. The higher your rank, the more favourable your placements will be. If your quality score is poor, your ad will get fewer clicks and fewer conversions. Google will inform you of your Quality Score, but it is up to you to improve it.

  1. Optimize your ad landing page.

Your efforts should not end with your advertisement – the user experience after a click is just as critical.

What does your user see after clicking on your advertisement? Is your landing page conversion-optimized, that is, does it include the same keywords? Is the website resolving your user’s issue or providing an answer to their question? Your user should have a smooth transition from the landing page to the conversion.

What Our Clients Are Saying

Don't take our word for it. Read some of our reviews below.

Mediaforce
4.8
Based on 30 reviews
Max A.
Max A.
17:09 23 Feb 22
We have been with Mediaforce for years and would highly recommend them. Their team is always quick to reply and have a great span of technical knowledge and experience. They are an essential partner that enables our business.
Peter Fallis
Peter Fallis
19:04 29 Jul 19
A very knowledgeable and creative staff. We enjoy working with Mediaforce.
Glenn Blakeney
Glenn Blakeney
16:56 26 Jul 19
MediaForce provides an incredible level of professional services, inclusive of Digital Marketing and all related expertise that ensures seamless processes to enhance revenue growth and optimization of customized website functionality. Joe Bongiorno and his highly qualified team of experienced professionals have gone beyond the call of duty to assist Inter-Island Communications, Ltd (IIC) with our website branding and online business strategies. I am therefore pleased to keenly endorse MediaForce.Glenn A. Blakeney, JPCEOIIC Ltd.
Chuck Weeks
Chuck Weeks
14:35 23 Jul 19
Very happy with the team at MediaForce! CWG Footcare has made very positive strides into the Social Media thanks to Joe and his great staff. Much appreciated!
Florence Aleitha
Florence Aleitha
19:06 16 Jul 19
Our clinic has been working with Joe and his team for over 3 years now. They developed a beautiful site for us and are always there to help us or make changes when we need them. Dedicated and extremely friendly team!
EMM Group ICF
EMM Group ICF
14:57 16 Jul 19
Media Force was recommended to us by one of our customer. We are glad we did. The have great services & a great team!!
KBF Administration
KBF Administration
15:43 11 Jul 19
Kitchens & Bathrooms First have been working with Joe, Lubabah, Fuad and the rest of the talented team at Mediaforce for several years. Mediaforce has consistently provided us with a high level of service and attention. Mediaforce possesses a keen understanding of what it takes to be successful in today’s digital marketplace. We have achieved significant business growth utilizing their proven SEO, social media marketing and digital marketing strategies. We look forward to continuing our partnership with Mediaforce, for many years to come.
Francesca Scardino
Francesca Scardino
03:07 28 Jun 19
We been working with Mediaforce for over 10 years now and hands down they are one of the best in their craft. Joe is one of the most personable and business savvy website designers. He created my husband’s photography website here in Los Angeles. Business is now booming! If and when you have a question regarding anything, they are extremely prompt in answering you. Thank you Joe to you and your amazing staff!
Adam B
Adam B
12:18 05 Mar 19
Alex Bluestone
Alex Bluestone
20:22 26 Feb 18
Great Service! Very Good results.
TCP Childcare
TCP Childcare
17:54 19 Oct 17
Mediaforce has been managing our website for over 12 years now. We couldn't be happier with their services and expert industry knowledge.
John Blouin
John Blouin
16:56 18 Mar 17
Mediaforce designed a website for my business called cars and guitars. I wasn't sure how effective a website and marketing would be for my business but since we started it's been great. It has made a huge difference to the point where we have had to hire on another employee. Thanks to the team at Mediaforce ...rock on!
Dave Skof
Dave Skof
23:42 13 Mar 17
As the owner of a automotive shop in ottawa.I wanted to start getting more business from the web in my local area.I hired Mediaforce to get Seo going.After a few short months I was ranked highly in google and more leads started coming in. I highly recommend them.They are very good at what they do and worth talking to.
Gervais Towing
Gervais Towing
13:30 13 Mar 17
We have been working with Mediaforce for 15 years now. They just re-did our website and provide social media marketing for our towing company. We are getting amazing results. Great company, knowledgeable staff.
Rob Irvine
Rob Irvine
01:37 13 Mar 17
During my time as CEO of Tigerfoam Inc. a national brand, we employed Mediaforce to design and build a new website for us as well as well as manage digital marketing campaigns and our SEO. They were amazing to work with and got us not only improved search engine rankings but significantly helped to grow Tigerfoam as a company year over year. Expert level digital marketing and also fun to work with. Great job.
Phil Well
Phil Well
13:53 12 Mar 17
Mediaforce is second to none! We have been working side by side with Joe and his team for over 3 years now. They have successfully built our website and have provided us with a successful eCommerce online store.There expertise with SEO and driving online sales has been Fantastic! Mediaforce=Results!!! Thank you to the Mediaforce Team!
Brian Barber
Brian Barber
14:59 22 Feb 17
Mediaforce has been great! The return has been excellent. The staff always trying to find ways to better the campaigns. We will continue to use for years to come as we grow
Chris Wright
Chris Wright
15:21 12 May 16
We have been with Media Force for 3 years and counting. Having their team worry about marketing and web management has allowed our business to grow tremendously.Our company believes in forward thinking and Media Force keeps us up to date and ahead of the status quo. Web presence is ever evolving and I'm glad we have Media Force on our side.
Kili KS
Kili KS
15:40 10 Sep 15
Working for a small team with a big task is not easy. We needed to revamp our outdated website and turned to the Mediaforce team. They moved very quickly to understand our requirements and expectations. They were very easy to work with and provided us with lots of options. We not only had a better site at the end of the process but learned a lot along the way. I highly recommend reaching out to Mediaforce, you will not be disappointed.Kiljon Shukullari, Xerox Canada Ltd.
Leslie Lockhart
Leslie Lockhart
18:00 09 Sep 15
Mediaforce has helped us implement key strategies with our website and social media to better target our client audience. They have been more than helpful throughout the entire process, and this collaboration has helped us grow our design & renovation business. Great customer service and an overall excellent experience!
Christine Lennox
Christine Lennox
12:46 06 Aug 15
In the fall of 2012 we began interviewing over 35 companies Canada wide for the development and maintenance of a new website for the Facial Surgery & Cosmetic Centre of Ottawa, Inc. We were looking for a company that could create a dynamic website, write content, perform SEO and provide solid marketing strategies specific to our industry. We first spoke with Joe Bongiorno, President and CEO at MediaForce, at which time found him to be friendly, approachable and very competent. After just one meeting with Joe we knew we found the company we were looking for. Working with the team at MediaForce has been an extremely positive and enjoyable experience. All members of this talented group exhibit a high level of professionalism, are courteous as well as extremely knowledgeable in their areas of expertise. They offer excellent customer service and are always friendly and prompt to get back to us if we have questions or concerns. We are excited about working with MediaForce and look forward to a long term business relationship.
Kris Robillard
Kris Robillard
20:08 05 Aug 15
I have been working with Mediaforce for over 7 years now and hands down they are one of the best digital marketing agencies in the city. Joe is one of the most personable and business savvy marketing professionals who will go to great lengths to ensure his clients marketing objectives are met.
Diana Livshits
Diana Livshits
15:04 05 Aug 15
Highly professional, result oriented organization. That responds to client requirements and needs in real time.
Eric Lemieux
Eric Lemieux
18:11 04 Aug 15
3 years ago we had plans for the makeover of our web site, its after meeting with Mediaforce we got really excited, they understood our vision and had great input to implement it. The were always available for new ideas and concept, and quick to move on it. 3 years later I'm proud to say our leads coming from our website has increased over 50% and we can now show our prospects what we’re all about. Thanks for the great work and advice.
Brian Desrochers
Brian Desrochers
01:35 20 Jun 15
My colleagues raved about Mediaforce; attentive, creative, responsive and they always delivered. The CEO, personally oversaw the development of my web site from concept to content. They had me up and running in a week and my google rating was getting better each day and in weeks my site was optimized on the first ten pages for Google and shortly after I was on page one. I am so happy with their service!!
Christine E.
Christine E.
22:07 18 Jun 15
Excellent company for Web design and digital marketing.
Clancy Mckenna
Clancy Mckenna
17:59 17 Jun 15
Since Mediaforce designed and built our website and started our marketing campaigns our traffic is up and we are getting more calls then ever. The team is highly knowledgeable, very friendly and always available. I would highly recommended Mediaforce to any business looking to get more leads. Dr.Jafari
Frances Palaschuk
Frances Palaschuk
19:09 28 Apr 11
Great services, great team!!
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FAQ’s

Questions? We have answers.

How long have you been in business?

20 years+ has given us the time to understand internet marketing and how it directly relates to a company’s ability to not only grow, but last. With over 20 years in the digital marketing industry, countless testimonials, Google reviews, video reviews, case studies and more we are a trusted source of digital marketing expertise for businesses in North America.

What awards have you won?

We have won a number of awards including Top SEO Agency in Canada, #1 Website design Agency Ottawa, Top PPC Agency in British Columbia and more. With over 20 years in the digital marketing industry, countless testimonials, Google reviews, video reviews, case studies and more, we are a trusted source of digital marketing expertise for businesses in North America.

What is your pricing?

Our pricing varies from one time engagements like website design to monthly services like SEO or Google ads management. Because every business is at a different stage and has different goals and objectives we have not developed packages. Book a quick discovery meeting and we can review your objectives and provided some example pricing.

Can you get us more traffic?

Yes. More traffic is easy. More importantly, we get our clients valuable traffic. Traffic that is actually relevant and will convert at a higher percentage. How do we do this? Many different ways but it all starts with an audit and keyword research. Phase II moves into website design and conversion optimization. Your design, call of action, offers, bounce rate and other factors will tell us a lot about what we need to do.

Are your teams in Canada?

Our teams are located in Toronto, Ottawa and London ON. With 3 dedicated in-house marketing teams (SEO, PPC, Social) an award winning dedicated website design team and dedicated account managers making it all happen, we have the talent and disciplines to help you achieve your goals.

Are you a full service agency?

We exist to help our clients succeed. Part of that is making it easy. We will assist in access to channels or platforms, we do all the keyword research, all the content and ad writing and all the imagery for display ads. We will also assist in email and tech support, website security and anything else we feel is critical for success.

What is data driven marketing?

Data-driven marketing relies on the strategic use of data to understand customer behavior and preferences. This allows companies to personalize their marketing efforts and improve the overall customer experience. By analyzing data such as purchasing patterns, demographics, and responses to various campaigns, businesses are able to tailor their messaging in order to better meet the needs and wants of their customers. Data-driven marketing can also help identify high-value segments within a larger target audience, allowing for more efficient allocation of resources and ultimately leading to increased sales and profitability. Overall, utilizing data effectively in marketing strategies can have a significant impact on a company’s success.

What services do I need?

This really depends on your current situation. After a thorough audit reconciled against your objectives we will be able to confidently tell you exactly the first steps and what channels need to be utilized, further leveraged, optimized or cancelled. As an example, Google ads will get you short term performance and SEO will get you long term performance.

What should my budget be?

By having a clear understanding of your business objectives, industry, competitors, your current situation, budget, expectations and more we can clearly plan out a digital roadmap to get you where you want to be. Our digital marketing questionnaire can give us clear indicators of expectations and first steps.

Do you measure and report results?

Yes. Our measurement model is critical to understanding success factors. Once we understand your objectives, your industry, your competitors and benchmark your current situation, we can then develop and digital road map, usually including; website optimization, updated tracking analytics, SEO and Google ads management to get you where you want to be. Regular weekly updates, monthly reporting calls and quarterly reviews are standard.

Account manager, reporting and communications

Communications and reporting are as important as performance. During onboarding you will be assigned a senior partner (Mike Townshend) who will be your main point of contact. Regular weekly updates, monthly reporting calls and quarterly reviews are standard.

What is CRO?

Conversion rate optimization or CRO involves analyzing and testing elements on your website or app to improve the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. This process involves thoroughly understanding your target audience’s wants and needs, and using that information to optimize important elements like calls-to-action and website layout. CRO tactics can also include A/B testing, where different versions of a web page are shown to different groups in order to determine which performs best. By constantly evaluating and improving these touchpoints, CRO can play a crucial role in moving prospects through the marketing funnel and ultimately converting them into customers.

How long does it take to see results?

While paid programs such as Google Ads or Facebook ads can produce results right away, other tactics such as search engine optimization (SEO) take a bit longer to see a return on investment. This patience is crucial, however, as building a strong foundation for organic search traffic can have lasting impacts on your online visibility and traffic in the long run. The reality is that SEO is a constant and ongoing process involving proper keyword research and website optimization, as well as regular content production and link building. These steps take time to show results, but the payoff is worth it in the end. So while it may be tempting to go for quick, paid solutions, also prioritize investing in long-term strategies like SEO for continued success in the digital realm.

What is the setup time?

Usually 3-4 weeks.

How do I get started?

Simply visit our discovery meeting page and fill out the form or book a meeting through calendly. A member of our team will be in touch, usually within 30min.

We are seeing the ROI we need and want! We are very happy with the service and strategy employed by Mediaforce to help our business drive the leads we need to achieve our business goals.

Josette LeBlancVP Marketing & Sales NYCO

They have helped us tremendously launching our new clinic in the market. These guys are just awesome and exceptional in all they do. A great TEAM.

Meenie Grewalregistered Physiotherapist & Clinic Owner

Mediaforce has been instrumental in increasing visits to our website ten-fold, resulting in tremendous increases in business. I cannot recommend Mediaforce strongly enough!

Pamela BarronP. Barron Family Law

The team at Mediaforce has been fast to return a call, email and help with our e-commerce business issues.

Joe GranitzCEO, Pet Expertise

Working with Mediaforce has been a pleasure. They are extremely knowledgeable and have helped us immensely with secure hosting and digital marketing services.

Ali HochbergBIOS Bermuda

We are very pleased with the entire team at Mediaforce and their continued efforts to grow our digital presence. Thanks go out to Mediaforce for a job well done!

Sloan MarkeyGM, Tremblay Renovations

A fantastic approach to the overall design and content, with a clear understanding of my business needs, right from the beginning.

Michael McNeillPMP, CP3P-F, CBAP, QMS Auditor President MDE Consulting Ltd.

We began interviewing over 35 companies Canada wide for the development of a new website. After just one meeting we found the company we were looking for.

Bonnie CraigMedical Aesthetics Manager, The Facial Surgery and Cosmetic Centre

One of the top digital marketing and social media companies we have worked with. We highly recommend them.

Brent ThomsonManaging Partner, Peak Sales Recruiting

Not only did Mediaforce increase our google rankings but got us better qualified leads from all channels. I highly recommend Mediaforce.

Wendy Morrison

Amazing group of dedicated marketing professionals.

Eric Pinkney, MBASTRATEGIC M&A CAPITAL GROUP INC.

Fantastic communication and quick response times - two things we were looking for in a new vendor. Would definitely recommend!

Rachel McIntyreMSc, PMP®│Senior Manager, Customer Solutions SQI Diagnostics Inc.

The entire Media Force Team has been fantastic. Switching over to Media Force a couple of years ago is amongst the best business decisions made. Thanks Again!

Daniel AkowuahMortgage Broker - DLGN Underwriter Amansad Direct Lending Group

Want To Learn How We Can Help You Get More out of Google Ads?

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