Social media marketing is more than sharing content. It is a tool to listen to sentiments in conversations and connect with influencers. Learn how to take advantage of social media to meet your business objectives.
Gain Exposure and Brand Love
If you are not listening to your leads, prospects or customers, then only your competitors will be reaping the benefits of listening on social media to better understand your customers. Break down the wall between you and your customers. Build strong insightful relationships. Increase your social media ROI by listening, connecting and influencing your customers. Beat your competitors with social media.
Real Gateway into Collective Conversations
Social media is playing an increasingly important role in consumers’ lives. Traditionally, social media has been viewed as a platform for connecting with Millennials. Surprisingly, Generation X (ages 35-49) spend much more time: they spend 7 hours daily on social media compared to Millennials who spend almost 6 hours. Among American female adults in 2016, 25% of their total weekly media time was spent using social media.
30% of heavy users believe it is important to show support for their favourite brands
Brand Activists and Ambassadors
Drive, usually instant, value and build equity by connecting with your customers on social media. There are three types of social media users: heavy, medium, and light. Heavy users spend over 3 hours daily on social media. 30% of heavy users believe it is important to show support for their favourite brands or companies on social media. Consumers want to have their voices heard: Engage with these consumers and build brand loyalty.
Social Media Users’ Shopping Behaviour
Among each group of social media user (heavy, medium and light), over 75% of consumers made an online purchase in 2016. Although heavy users are great as brand activists, they are making smaller purchases online. Medium and light users are spending more money online. 41% of light and medium users spent $500 or more online. People are buying clothing, accessories, books, airline tickets, home accessories and more.
Faster Insights, Actions and Growth
Our social media consultants will put together a unique social media strategy catered to your product/services’ audiences and align with your business objectives. A focused action plan allows you to have goals, targets, and measure results to identify failure and optimize for targeted conversions. We provide social media training to companies and also offer managed social media services.
Paid Social Strategy
The Higher Order Bit
The 2016 State of Social Report revealed that only 56% of marketers were using engagement metrics to measure social success. Over 60% of marketers had trouble measuring ROI. In order to avoid these situations, the higher order bit needs to be addressed.
Are you delivering business value, brand, or performance? Are you providing entertaining content, informative content and providing utility to your audiences? Some businesses falsely believe that success on social media is determined by impressions. There are posts and content being shared with very little to almost no engagement.
Choosing the right social channels for your business requires some deep thinking about user intent. The best way to measure social success is to use the right metrics to measure engagement and ROI.
Where to start?
There are over 2 billion users across platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. With an explosion of growth on social platforms, businesses get confused on which platform to start their social media efforts.
Start with Facebook. It represents over 75% of social users and is a powerful platform with many options to targeting people with psychographic data and understanding emotions as well. Given that the platforms has algorithms that limit organic visibility for low interactive posts, Facebook paid ads gets your content shown to target audiences with higher engagement opportunities.
Next, consider whether your business is a better fit for Twitter or Instagram users. Or can you produce a variety of quality video content for Youtube? These are developing conversations to have with your social media marketer.
Be ahead of what’s next!
How well you reach people on Social channels depends on how much you know about who’s using them, for what, and when. Social Networks Report provides a broad survey of the current social landscape, and provides invaluable insights about how, where, and when to reach your target markets in their social ‘i want to’ moments. Are you recruiting dedicated activists for your brand? Learn more, market smarter.
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