What exactly does a digital marketing agency do?
A digital marketing agency may be a beneficial partner for your business, even if you are unaware of everything they can accomplish. Your role as a sales or marketing manager is to draw clients in via your company’s “front doors.”
Today, 81 percent of customers perform online research before making a purchase decision, making it critical to building a dynamic online presence that engages and nurtures clients online throughout their customer journey. A digital marketing firm may handle all of this and much more for your organization.
What is Digital Marketing?
Digital marketing is a multidimensional approach that aims to identify, reach out to, and create connections with customers online through various channels, ultimately leading to purchase and further sales.
The outcomes of internet marketing are astounding. For example, blogging alone may help companies generate 67 percent more leads than those that never published. SEO also has a conversion rate of 14.6 percent, which is far greater than the 1.7 percent conversion rate delivered by typical outbound approaches.
Digital marketing consists of the following tactics:
- Content Marketing
- Email Marketing
- Video Marketing
- Online Advertising
- Social Media Marketing
- Mobile Marketing
- Search Engine Optimization (SEO)
A digital marketing firm uses a wide range of methods, techniques, and internet technologies to assist a company in meeting its marketing and sales objectives. As a result, most solopreneurs and small marketing departments may find it challenging to develop and execute an effective digital marketing strategy.
Given the breadth of digital marketing, it’s helpful to examine the most common sorts of digital marketing companies and their services.
Different Types of Digital Marketing Agencies (and What They Do)
Choosing a digital marketing agency might be difficult if you are unfamiliar with the sector. Some agencies specialize in a single industry or service, while others provide a wide variety of services. Remember that the ideal one for your company depends on your budget, your digital marketing goals and objectives, and how hands-on you want to be with your digital marketing. The following are seven of the most prevalent types of digital marketing agencies:
1. Digital Marketing Agency
A digital marketing agency can reach customers online through omnichannel marketing, multichannel marketing, or a single channel. Agencies use both multichannel and single-channel marketing to talk to customers through one or more channels, such as websites, blogs, email, social media, and others. Omnichannel marketing means giving customers the same experience across channels and devices for as long as they are customers. Most of the time, a digital marketing agency won’t offer traditional marketing services.
2. Full-Service Digital Marketing Agency
A full-service digital marketing firm is often more significant than other firms and provides a wide range of digital marketing services. Businesses frequently work with full-service digital marketing companies because they experience specific tasks that businesses require, such as lead nurturing campaigns or website redesigns. These companies may also provide additional power to existing marketing departments at a lesser cost than building them out with new staff.
3. Inbound Marketing Agency
An inbound marketing agency provides inbound marketing approaches and techniques that differ from standard outbound techniques. Inbound agencies strive to position a company online so that customers can find them, create trust over time, and finally produce sales. Inbound strategies can provide considerable returns over time, but they often take a longer time horizon (six months to a year or more) before leads and revenues “hockey stick” up.
4. SEO Agency
SEO (search engine optimization) digital marketing services assist their customers’ websites and website content rank high in search results. They will have experts do the following tasks:
- Keyword research
- Website and blog content
- Website audits
- Video description optimization
- Backlink audits
- Link building
- Metadata assessment (examining the quality of URLs, title tags, meta descriptions, and so on)
An SEO firm will use data analytics and website developer technologies such as Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO companies are always early adopters of best practices for search engine optimization, including compliance with Google’s ever-changing search algorithm.
4. Digital Ad (PPC) Agency
Sponsored search, often known as paid advertising, is another method for driving visitors to a company’s website. Besides free organic traffic, paid traffic is investing money to bid on keywords and ad placement search results. Can see digital advertisements on websites, search engine results pages (SERPs), and social media platforms.
Digital ad companies understand how to create eye-catching, keyword-rich advertising that adheres to the best standards of the digital platforms on which they appear. Popular services include ad development and deployment for Facebook, Instagram, Twitter, and YouTube and account creation and management for Google Ads Manager.
5. Online Ad Agency/PPC Agency
Sponsored search, often known as paid advertising, is another method of driving visitors to a website. Besides free organic traffic, paid traffic is investing money to bid on keywords and ad placement search results. Can see digital advertisements on websites, search engine results pages (SERPs), and social media platforms. This can fast generate leads, but you must correctly set up your campaign to reach your target demographic.
Online advertising digital marketing professionals understand how to create attention-grabbing, optimized ads that adhere to best practices. You can engage an online ad agency on its own or collaborate with other firms as part of a larger web strategy. While PPC may be effective on its own, it is most effective when combined with a less costly long-term plan that capitalizes on the bought traffic you create.
6. Social Media Agency
When it comes to developing and sustaining a social media presence, businesses turn to social media firms. Social media firms may manage and create social content and set up adverts on social media platforms such as Facebook and Instagram. They will also provide services connected to responding to and reacting to client interactions on social media sites. They may also offer influencer outreach for cross-promotion or affiliate marketing.
7. Web Design Agency
A web design agency comprises creative designers that create customized and optimized websites or web pages for businesses. Web designers will be in charge of the pages’ appearance, feel, and functioning, whether for a brand new website, a website revamps, or a smaller project. User experience and user interface (UX/UI) design and research, picture generation and storage, web development, and web hosting are all standard services provided by website firms.
Digital Marketing Consultant
A digital marketing consultant is a person who works for a company that specializes in digital marketing. Digital marketing consultants have a thorough understanding of digital marketing and can assist organizations in developing a digital marketing strategy. They may discover flaws in your current approach, places for growth, and the most effective method to maximize benefits. They may also have a network of other marketing specialists or firms to suggest additional help.