What Are SEO Services and What Does an SEO Company Offer?

Today, 55% of companies invest in skilled search engine optimization (SEO) services. However, before the business even considers SEO services, it must first answer the following two questions: How can SEO services help my business, and what does an SEO company’s services include?

Search Engine Optimization SEO Services Toronto

Definition of SEO Services

An SEO agency usually provides SEO services to assist the business in achieving success in search engine optimization. Your company’s goal with SEO is to improve its popularity in search results on search engines such as Google and Bing.  Search engines like Google rely on over 200 factors to evaluate a website’s ranking or position in search results. SEO requires a significant amount of experience to succeed. That is why many companies work with an SEO service provider like MEDIAFORCE.

SEO Services Provided By SEO Agencies

Search engine algorithms have seen several changes and developments since search engines like Google were introduced. As a result, several SEO companies offer specific SEO services, assisting businesses in particular sectors to prosper. 

Some of the most popular SEO marketing services are as follows:

  • Local SEO
  • National SEO
  • SEO audits
  • Ecommerce SEO

In some instances, SEO services will concentrate on particular aspects of SEO, such as:

  • On-page SEO is concerned with optimizations specific to the website, such as title tags, content, etc.
  • Off-page SEO is concerned with optimizations related to your online presence, such as your website’s backlinks.
  • Technical SEO focuses on optimizations relevant to the website’s backend, such as page speed, site layout, and other factors..

What Do The SEO Company’s Services Include?Search Engine Optimization SEO Services Ottawa

Now that you understand what SEO services are, it’s time to look at the services offered by SEO companies. Although each organization is unique, you want to work with a company that provides the whole SEO package.

When comparing agencies, look for SEO programs that provide the following:

1. SEO Audit

Any SEO company’s services should include an SEO audit.

An SEO audit is a detailed examination of your current strategy by your SEO company. And if you don’t have an SEO plan in place, the department will review your website from an SEO standpoint, searching at areas where it excels and areas where it might need improvement.

Although free SEO audit tools are available, they can not provide the company with the same insight as a team of SEO specialists. As a result, an evaluation should be included in SEO services. If they don’t, it suggests a lack of planning and investment on the part of your SEO agency.

The best strategies are customized to your business, brand, and target audience.

2. Competitor Analysis

You need a competitor report for your SEO services, no matter how niche your business is. Your SEO agency can discover online and offline rivals using competitor research software. This observation will help you educate your plan, allowing you to take advantage of and learn from competitor vulnerabilities.

Although many SEO agencies offer an initial competitor review as part of their offerings, you want to work with organizations that make competitor analyses a daily part of their approach. They constantly evaluate your competitors, watching and spotting opportunities.

3. Custom Strategy

A customized strategy is an essential component of the concept of SEO services. When you have a tailored strategy for your business, you will optimize your investment (ROI) return from SEO, translating into more phone calls, requests, and visits to your company.

If you engage in SEO services, the team must ensure that the agency has a tailored strategy. Many SEO companies, especially those offering “cheap” SEO services, have cookie-cutter or copy-and-paste strategies.

That is why the team should invest in SEO services from companies that have customized strategies.

4.  Off-page Optimization

When you engage in SEO services, make sure that your package includes off-page optimization. Off-page optimization in SEO refers to variables outside of your website that affects your ranking in search results.

For example, your backlink profile will influence your search engine ranking. For instance, your backlink profile refers to the number and quality of websites that link to yours.

Off-page SEO services are usually provided as part of an SEO company’s services:

  • Optimizing your Google My Business profile
  • Making shareable content for your website’s blog
  • Promoting the blog’s content to bloggers and webmasters
  • Monitoring the company’s shares on social media by consumers and influencers

If you are unsure if an SEO agency or enterprise SEO agency includes off-page optimization in their SEO services, simply inquire! They will give the team a summary of their SEO programs and explain the meaning of specific performance metrics. As a result, the team would be able to make an informed decision when selecting an agency.

5. On-page Optimization

Another critical aspect of the context of SEO services is on-page optimization. Your SEO agency works on on-page optimization by improving the functionality of your website for search engines such as Google.

Below are a few examples of on-page SEO service deliverables:

  • Creating a sitemap
  • Updating title tags, meta descriptions, and H? tags
  • Analyzing the usability, speed, and design of your site
  • Image optimization for your website in line with best practices
  • Identifying and optimizing valuable and vital keywords for your website.
  • Examining the content structure, redirects, and internal linking layout of your website

In most cases, on-page optimization provides for a significant chunk of SEO services. As a result, if an SEO firm does not have on-page SEO, they are not offering SEO services, and the team can look for another agency.

6. Monthly Reports

When it comes to SEO programs, transparency is essential. You want an organization that your team can count on, which is why working with an SEO company that provides consistent monthly reports is essential.

A success analysis will provide the company with immediate insight into the effectiveness of your SEO plan. As an example, the report could provide information about your website’s organic traffic, conversion rate, and rankings in search results.

7. Progressive Optimization

Since SEO is an ongoing practice, the concept of SEO services typically emphasizes the relationship that the company creates with its agency. Since you are constantly working with your agency, SEO firms can act as an extension of your company.

An SEO agency should optimize your platform regularly with continuous updates. 

Choose Media MediaForce SEO Services

MediaForce is a full-service digital marketing agency in Ottawa. We specialize in providing search engine optimization services to clients across Canada and the United States. Call us at (613) 729 0500 for more information!


We can create a strategic plan to get you where you want to be.

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