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What Are SEO Services & What Services Should an SEO Agency Include?

55% of companies now invest in expert search engine optimization (SEO) services. However, before your business considers SEO services, it is essential to address the following two questions: What are SEO services, and what services should an SEO firm provide? Continue reading to discover what SEO services are and what to anticipate when hiring an SEO firm—already investing in SEO services but getting little to no return on your investment? We would be happy to do an SEO audit to help understand your specific technical, backlink and content pitfalls.

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Definition of SEO services

SEO services are usually provided by an SEO firm and assist your business in achieving success with search engine optimization through ongoing keyword analysis and on and off site optimization including backlinking. Your business’s goal with SEO should be to improve its visibility in search results on search engines such as Google and Bing as well as increase quality conversions.

SEO services that SEO agencies offer

Since the inception of search engines such as Google, search engine algorithms are updated and optimized regularly. That is why many SEO firms provide customized SEO services to assist organizations in niche (and competitive) sectors in their success.

Several of the most popular SEO marketing services include the following:

  • Local SEO – GMB optimization and content
  • Increase DA and PA
  • Quality backlinking
  • On site content optimization
  • CTA and heading
  • Optimized Meta Titles and Meta Descriptions
  • Technical optimization such as schema and load times
  • Mobile optimization to improve visitor experience.

For many businesses, conventional SEO services are sufficient. However, whether you are a local business, construction company, national retail chain, medical clinic, professional service or eCommerce business, SEO services will provide a competitive edge.

In some cases, SEO services will focus on specific areas of SEO, like:

  • On-page SEO, which focuses on website improvements such as title tags, content, and more
  • Off-page SEO is concerned with improvements that affect your internet visibility, such as your website’s backlinks.
  • Technical SEO, which focuses on backend improvements such as page speed, site architecture, and more

Since successful SEO involves on-page, off-page, and technical SEO, it is important you select the right agency with experience in all 3. The majority of businesses will choose full-service SEO plans that cover on-page, off-page, and technical SEO. These plans offer an all-in-one solution, allowing you to concentrate your efforts elsewhere.

What your SEO company’s services should include

Now that you’re familiar with the concept of SEO services, it’s critical to examine the services offered by SEO firms. While each firm is unique, you want to work with an SEO company that has a track record of success.

When comparing agencies, look for those who provide the following SEO services:

1. SEO audit

Each SEO firm should provide an SEO audit as part of its services. With an SEO audit, your SEO company can examine and benchmark your existing metrics in detail. Even if you do not have an SEO plan in place, your agency will analyze your website from an SEO standpoint, identifying areas where it shines and areas where it might improve. While free SEO audit tools are available, they do not offer the same level of information as a team of SEO experts. That is why, among other things, SEO services should involve an audit.

The absence of an SEO audit may also indicate that your agency has no intention of developing a unique strategy for your company. Rather than that, they utilize a template, which is why they are unwilling to spend the time necessary to audit your site. The most effective tactics are customized for your company, your brand, and your target audience.

2. Competitor analysis

Regardless of how specialized your business is, you need a competition study as part of your SEO services. Your SEO firm may use competition analysis tools to identify online and offline rivals. This finding may help you refine your approach by enabling you to exploit and profit from rival vulnerabilities. While many SEO organizations offer an initial competitive analysis as part of their services, you want to work with firms that include competitor research into their approach regularly.

3. Custom strategy

A customized approach is a critical component of the SEO service description. A tailored strategy will optimize your return on investment (ROI). A relevant and focused approach results in more calls, orders, bookings and visits to your business. If you engage in SEO services, your team must verify that the agency will develop a unique plan for your business. With a cookie-cutter approach for SEO, your company will miss a % of ROI.  That is why your team should engage in services from accredited SEO firm like MEDIAFORCE that have a history of documented success.

4. Off-page optimization

When investing in SEO services, ensure that your package includes off-page optimization. Off-page optimization is a term used in SEO to improve variables outside of your website that affects your position in search results. For instance, your backlink profile may influence your search engine ranking. For reference, your backlink profile refers to the number and quality of websites that connect to your site. For instance, a food blogger may include a link to your website while discussing the special cookies you created for their wedding. However, if an adult site is link to your website this may hurt you. A good agency will make use of the Google disavow tool on a regular basis.

Off-page SEO is often included as part of an SEO company’s services.

  • Promoting the content of your website to bloggers and webmasters
  • Creating socially shareable material for your website’s blog
  • Monitoring user and influencer mentions of your business on social media
  • Enhancing the visibility of your Google My Business profile

If you’re unsure if an SEO agency or business SEO firm provides off-page optimization as part of their SEO services, just inquire! They may give an overview of their SEO services and the significance of certain deliverables to your team.

5. On-page optimization

On-page optimization is another important aspect of what SEO services include. On-page optimization is the process through which your SEO firm optimizes the elements of your website for search engines such as Google.

Several instances of on-page SEO service deliverables include the following:

  • Updating search engine title tags, meta descriptions, and H1 tags
  • Auditing the information architecture, redirects, and internal linking structure of your website
  • Establishing a sitemap
  • Optimizing your website’s images by industry standards
  • Conducting keyword research and customizing your website with useful and relevant keywords
  • Analyzing your site’s usability, speed, and design

Typically, on-page optimization accounts for a significant part of your SEO performance.

6. Monthly reports

When it comes to SEO services, transparency is critical. You want an agency that your team can depend on, which is why it’s essential to work with an SEO firm that provides frequent monthly reports and is big on communication.

A performance report provides instant insight into the effectiveness of your SEO campaign. For instance, your report may include information on your website’s organic traffic, conversion rate, and search engine rankings. Along with getting a monthly report, your SEO firm should provide time with your staff or management team. In a nutshell, regular meetings keep you and your team on the same page as your SEO firm.

7. Progressive optimization

Because SEO is a continuous strategy, the definition of SEO services often stresses the relationship between your company and your SEO firm. You’re always working with your agency, which is why SEO firms should function as an extension of your company.  That is also why progressive optimization should be a part of their offerings. Continuous optimization refers to the process through which your SEO firm improves your site on an ongoing basis. Even when your site complies with SEO requirements, they continue developing and expanding your SEO approach, allowing your site to maintain or increase its ranking position.

Learn more about the benefits and meaning of SEO services

Browse our website to learn more about our SEO services and get an in-depth understanding of what SEO services should entail. If you have any questions or want to get a free, no-obligation quotation for a bespoke SEO plan, please contact us online or call 613-729-0500!


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