SEO services Ottawa – What Do SEO Company Services Include?

What Are SEO Services & What Do SEO Company Services Include?

55% of companies now invest in expert search engine optimization (SEO) services. However, before your business considers SEO services, it is essential to address the following two questions: What are SEO services, and what services should an SEO firm provide?

Continue reading to discover what SEO services are and what to anticipate when hiring an SEO firm—already investing in SEO services but getting little to no return on your investment? Determine what is wrong with your website using our free tool, SEO Checker, which provides an immediate SEO evaluation.

If you have any concerns about our SEO services, you can reach out to us online or phone at 613-729-0500 to talk with an expert strategist.

Definition of SEO services

SEO services are usually provided by an SEO firm and assist your business in achieving success with search engine optimization. Your business’s goal with SEO is to improve its visibility in search results on search engines such as Google and Bing. You narrow your search results to those relevant to your business, goods, services, or industry.

SEO services that SEO agencies offer

Since the inception of search engines such as Google and Ask Jeeves, search engine algorithms have been updated and improved many times. That is why many SEO firms provide customized SEO services to assist organizations in niche (and competitive) sectors in their success. Learn what an SEO firm performs from one of our internet marketing professionals in this video.

Several of the most popular SEO marketing services include the following:

  • Local SEO
  • Ecommerce SEO
  • Voice SEO
  • SEO audits

For many businesses, conventional SEO services are sufficient. However, whether you operate a local or eCommerce business, local and eCommerce SEO services may provide a competitive edge and help optimize the effect of your SEO approach.


In some cases, SEO services will focus on specific areas of SEO, like:

  • On-page SEO, which focuses on website improvements such as title tags, content, and more
  • Off-page SEO is concerned with improvements that affect your internet visibility, such as your website’s backlinks.
  • Technical SEO, which focuses on backend improvements such as page speed, site architecture, and more

Since successful SEO involves on-page, off-page, and technical SEO, it is rare for businesses to invest in these services.

The majority of businesses will choose full-service SEO plans that cover on-page, off-page, and technical SEO. These plans offer an all-in-one solution, allowing you to concentrate your efforts elsewhere.

Things your SEO company’s services should include

Now that you’re familiar with the concept of SEO services, it’s critical to examine the services offered by SEO firms. While each firm is unique, you want to work with an SEO company that provides the whole package.

When comparing agencies, look for those who provide the following SEO services:

1. SEO audit

Each SEO firm should provide an SEO audit as part of its services.

With an SEO audit, your SEO company examines your existing approach in detail. Even if you do not have an SEO plan in place, your agency will analyze your website from an SEO standpoint, identifying areas where it shines and areas where it might improve.

While free SEO audit tools are available, they do not offer the same level of information as a team of SEO experts. That is why, among other things, SEO services should involve an audit. If they do not, it shows a deficiency in your SEO company’s planning and investment.

The absence of an SEO audit may also indicate that your agency has no intention of developing a unique strategy for your company. Rather than that, they utilize a template, which is why they are unwilling to spend the time necessary to audit your site.

The most effective tactics are customized for your company, your brand, and your target audience.

2. Competitor analysis

Regardless of how specialized your business is, you need a competition study as part of your SEO services. Your SEO firm may use competition analysis tools to identify online and offline rivals. This finding may help you refine your approach by enabling you to exploit and profit from rival vulnerabilities.

While many SEO organizations offer an initial competition study as part of their services, you want to work with firms that include competitor research into their approach regularly. They constantly analyze your competition, searching for and identifying possibilities.

3. Custom strategy

A customized approach is a critical component of the SEO service description. When you take a tailored strategy to SEO, you can optimize your return on investment (ROI). This results in more calls, orders, and visits to your business.

If you engage in SEO services, your team must verify that the agency develops a unique plan for your business. That is because many SEO firms, particularly those that advertise “cheap” SEO services, use cookie-cutter or copy-and-paste methods.

With a cookie-cutter strategy for SEO, your company will miss out on the greatest return on investment. In most instances, businesses using these tactics fail to appear on the first page of search results, hurting your company since only 25% of visitors scroll beyond the first page of search results.


That is why your team should engage in services from SEO firms that specialize in developing customized tactics.

4. Off-page optimization

When investing in SEO services, ensure that your package includes off-page optimization. Off-page optimization is a term used in SEO to improve variables outside of your website that affects your position in search results.

For instance, your backlink profile may influence your search engine rating. For reference, your backlink profile refers to the number and quality of websites that connect to your site. For instance, a food blogger may include a link to your website while discussing the special cookies you created for their wedding.


Off-page SEO is often included as part of an SEO company’s services.

  • Promoting the content of your website to bloggers and webmasters
  • Creating socially shareable material for your website’s blog
  • Monitoring user and influencer mentions of your business on social media
  • Enhancing the visibility of your Google My Business profile

If you’re unsure if an SEO agency or business SEO firm provides off-page optimization as part of their SEO services, just inquire! They may give an overview of their SEO services and the significance of certain deliverables to your team. In this manner, your employees can make an informed choice when it comes to selecting an agency.

5. On-page optimization

On-page optimization is another important aspect of what SEO services include. On-page optimization is the process through which your SEO firm optimizes the elements of your website for search engines such as Google.

Several instances of on-page SEO service deliverables include the following:

  • Updating search engine title tags, meta descriptions, and H? tags
  • Auditing the information architecture, redirects, and internal linking structure of your website
  • Establishing a sitemap
  • Optimizing your website’s graphics by industry standards
  • Conducting keyword research and customizing your website with useful and relevant keywords
  • Analyzing your site’s usability, speed, and design

Typically, on-page optimization accounts for a significant part of your SEO services. That is why, if an SEO firm does not provide on-page SEO, they are not offering SEO services, and your team should seek another agency.

6. Monthly reports

When it comes to SEO services, transparency is critical. You want an agency that your team can depend on, which is why it’s essential to work with an SEO firm that provides frequent monthly reports.

A performance report provides instant insight into the effectiveness of your SEO campaign. For instance, your report may include information on your website’s organic traffic, conversion rate, and search engine rankings.

Along with getting a monthly report, the services of your SEO firm should involve time with your dedicated account manager. When you meet with your account manager regularly, your team has the opportunity to ask questions, examine your report one-on-one, and more.

In a nutshell, regular meetings keep you and your team on the same page as your SEO firm.

7. Progressive optimization

Because SEO is a continuous strategy, the definition of SEO services often stresses the relationship between your company and your SEO firm. You’re always working with your agency, which is why SEO firms should function as an extension of your company.

That is also why progressive optimization should be a part of their offerings.

Continuous optimization refers to the process through which your SEO firm improves your site on an ongoing basis. Even when your site complies with SEO requirements, they continue developing and expanding your SEO approach, allowing you to make more money from SEO.

For instance, your dedicated account manager may identify new keywords for your company to target. This discovery creates fresh content, which is then promoted to bloggers and web admins in your sector.

Regardless of how sophisticated or effective your SEO strategy gets, your business and SEO agency can always improve it by one percent. That is why your company needs to work with an agency that understands this and sees your site’s potential.

Learn more about the benefits and meaning of SEO services

Browse our website to learn more about our SEO services and get an in-depth understanding of what SEO services should entail. If you have any questions or want to get a free, no-obligation quotation for a bespoke SEO plan, please contact us online or call 613-729-0500!