Types of eCommerce marketing
Ecommerce marketing generates top-of-funnel traffic to a website to convert it into online sales and customers. And there are hundreds of possible approaches. From organic traffic and SEO to utilizing Facebook or Google advertising to generate targeted visitors, you may combine paid and non-paid tactics to see which combination converts the most people.
- Pay-per-click advertising (Google ads)
- Search Engine Optimization (SEO)
- Web push marketing.
- Social media marketing (SMM)
- Chatbot marketing.
- Influencer marketing.
- Affiliate marketing.
- Email marketing.
However, no marketing plan is static. As marketing techniques and marketplace algorithms change, so must your approach to get the best return on your advertising expenditure and the highest return on non-paid growth initiatives such as SEO. To successfully develop and grow eCommerce company – regardless of whether you have a brick-and-mortar location – you need a well-thought-out eCommerce marketing strategy that will boost brand recognition and sales.
To be clear, there is no shortage of material on the subject of “how to create a marketing strategy.” Indeed, that subject keeps a large number of writers, instructors, and high-priced public speakers busy. Numerous tried and true concepts are applicable today, but with e-commerce strategies changing and consumer behaviour evolving, continuous measurement of campaign and website performance is critical.
We’ve taken the fundamental components of marketing planning, inserted some time-saving techniques, and tapped into our backlog of eCommerce-specific advice to produce this plan that’s ideal for growing your online shop.
With the knowledge given, you may confidently develop an eCommerce marketing strategy from the start, either on your own or in collaboration with a more experienced agency partner like MEDIAFORCE. Before you begin, here are some time-saving ideas and recommendations.
1. Seek out mentors and advice.
Locate businesses or people that have successfully developed and grown an online company, preferably in the same sector. Then, seek their guidance.
- How did they begin?
- Which marketing channels generated the highest return on investment in the near term?
- Did they work with an agency? Which agency, if any?
- How did they track data?
- Which SaaS solutions proved to be the most beneficial and effective?
2. When possible, hire experts.
Simply said, the range of knowledge and expertise that a skilled marketer can offer to your company is immeasurable. Consider employing a freelancer to assist with more sophisticated aspects of your company, such as branding, paid to advertise, or website upkeep, if you’re a startup. Consider selecting an established agency like MEDIAFORCE if your company is established. They’ll add new vitality, a new viewpoint, and complementary talents to your in-house capabilities.
3. Be honest with yourself.
Without high-quality goods, enough financing, and competent staff, there is no road to success. Naturally, exceptions to the norm exist. There is no stigma associated with beginning small and doing your digital marketing on your own in the near run. However, it is critical to establish reasonable goals and develop a development strategy.
How to Build an eCommerce Marketing Plan
While laying the foundation for your eCommerce future, completing these activities while writing your business plan is critical to guarantee that your techniques and approach are well-considered and will stand the test of time. This cannot be emphasized enough: these are the conditions for developing an efficient marketing strategy and establishing a profitable company.
1. Executive summary.
After gathering meaningful guidance from experienced mentors, the larger picture will become clear. By composing an Executive Summary, you’ll begin the process of developing your eCommerce marketing strategy.
2. Goals & objectives.
Make your goals and objectives EXTREMELY precise and achievable. Once you start executing, there is no guilt in adjusting your objectives if they prove to be too low or too high.
3. Mission statement & value proposition.
- What’s the purpose of this company?
- What do you do?
- What don’t you do?
- You (or the leadership of your business) must be able to respond to these fundamental questions.
Not all businesses need a philanthropic component (though it is desirable), but they must have a defined purpose and value offer.
4. Target customers, personas & markets
Recognize your audience. Without a firm grasp of who you are targeting, what qualities identify them, and where they are situated, you’re certain to conduct wasteful campaigns that spend money on low-converting, unqualified people.
Ascertain that you are familiar with the following:
- Age ranges.
- Gender breakdown.
- Geographic location.
- Purchasing power.
5. Situation analysis.
As a result, do an in-depth analysis of the company’s present condition, the competitors, and the overall marketing strategy. Leave no stone unturned. Greater knowledge of your present position will result in more informed decision-making and, ultimately, more successful outcomes.
6. Pricing & positioning strategy.
Ascertain that the price and placement of your product or service offer genuine value to your target customer. As a result, do research! Of course, testing and refining opportunities exist throughout the lifetime of your product, but by investing a bit extra time upfront, you’ll be better off in the long run.
7. Distribution & fulfillment plan.
Even if you are just getting started, you should grasp the distribution and order fulfillment needs that will emerge as your business expands. Whether you are packaging and shipping yourself, managing a small staff, or using a third-party fulfillment shop, you need to know whether your fulfillment procedures are capable of meeting the demand generated by your forthcoming marketing campaign after you’ve created your ideas, set aside some time to modify, refine, and evolve them over time.
For more information on eCommerce Marketing Ottawa, call 613-729-0500 or request a free initial consultation today.
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ECOMMERCE MARKETING OTTAWA
What’s the difference between eCommerce Marketing and Digital Marketing
Ecommerce advertisers may use web advertising, social media channels, search engines, and email promotions to draw visitors and encourage sales online. E-stores should use all of the above digital platforms to promote their goods and expand their business at some point.
- Market Affiliation – will direct prospective customers to the eCommerce site’s page through banner advertising or referrals from well-known websites.
- SEO – Growing organic searches is often effective for e-stores to boost both relevance and visibility at the same time.
- Email Marketing – This is a perfect way to keep new clients engaged and loyal by offering relevant sales and promotions.
- PPC – Pay other website owners to advertise on their pages, and they will be compensated any time a customer clicks on your page.
- Display Advertising – An excellent option for high-traffic 3rd party sites.
Digital marketing covers all forms of marketing that use digital platforms, including but not limited to:
- Search Engine Marketing
- Paid Search
- To put it simply, you pay for keywords specific to your brand/products/services and as users search for these keywords, your ad appears in the search results.
- Search Engine Optimization (SEO)
- SEO, is the method of affecting a website’s or a web page’s popularity in a search engine’s “natural” or unpaid search results. In general, the faster and more often a site appears on a search engine’s results page, the more visits it would get from search engine users.
- Display
- Display includes banners and text links.
- Email marketing is still one of the most cost-effective ways of driving quality traffic to your website.
- Social Media Marketing
- Mobile Marketing
- Some marketing can be implemented specifically on smartphone or tablet devices.
Types of eCommerce Marketing
E-commerce marketing consists of activities that guide online shoppers through the conversion funnel. Learn about e-commerce platforms, marketing strategies, and tools.
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
- Consumer to Business (C2B)
E-commerce marketing pertains to activities that guide prospects through the conversion funnel. E-commerce marketing enables the following:
- Creating awareness about your e-commerce store
- Driving traffic to the store
- Converting visitors into paying customers
LET’S BOOK A SHORT CASUAL CONVERSATION TO SEE IF WE’RE A GOOD FIT.
We can create a strategic plan to get you where you want to be.
We take privacy seriously
At Mediaforce, we respect your privacy and value our relationship with you. Your personal information will be protected, will never be sold.
What Our Clients Are Saying
Don't take our word for it. Read some of our reviews below.
LDS Reno
18:20 17 Jan 24
Joe, Mike and the MediaForce Team played a pivotal role in propelling my business forward through their exceptional digital marketing services. I highly recommend their agency to anyone seeking effective solutions for business expansion. Very grateful for their expertise and professionalism. Thank you MediaForce.
Barone Performance
15:30 30 May 23
Mediaforce has been great so far with my Google campaigns, Mike keeps in touch and is always available for questions. Mediaforce is doing their best to work with me and my budget which I'm sure is important for most businesses. Thank you Joe, Mike and team.
Jan Heney
12:52 24 May 23
Always attentive, always responsive.
Jean Francois Larocque
15:04 17 May 23
I recently switched agencies and Joe and Mike played a pivotal role in making the transition smooth. Thanks to their assistance, I've already started seeing positive outcomes. I am grateful for their support!
Peter Atkinson
15:01 24 Apr 23
Right from the start there was real sense of can-do and collaboration that made us feel very comfortable working with MediaForce. We had some challenging circumstances and their team didn't bat an eye and never complained. They just focused on getting things built, tested and live for us. They never imposed anything on us - there was a really collaborative problem-solving process and we really felt listened to as we worked through solutions. They were just a pleasure to work with.
Mutiara Roro A.
06:54 14 Feb 23
Media Force are recommended to all of you guys. I am glad to enjoy this kind of services. They have a great services and also an excellent team.
Maulida
11:50 12 Feb 23
Ok good
Phil Waserman
17:21 16 Nov 22
Great attention to detail and the customer service is amazing! Things get done in such a timely and efficient manner!
Wesley Griffith
16:52 16 Nov 22
Very satisfied with the service I receive from Mediaforce
Ridall Pest Control
05:09 14 Nov 22
Media Force was very helpful with setting up and maintaining our website. They're very experienced when it comes to generating leads, and which areas to target. Great overall experience working with them.
Alice Park
21:25 09 Nov 22
Great service!
Kevin Levesque
16:03 09 Nov 22
meenie grewal
01:57 04 Mar 22
We have been working with Joe and his incredible team for out brand new clinic’s marketing needs. Exceptional service with problem solving skills is their forte. Quick to respond to any issues, help us with new ideas and provide all possible and needed support. They have helped us tremendously for putting a new clinic on the market and also to make sure that we do well in out field and area. These guys are just awesome and exceptional in all they do. A great TEAM.
The Barn
16:06 28 Feb 22
Fantastic service, reliable, and fast. I would highly recommend Mediaforce to any small business. They are my third website management company, I wish I had started with them. Their prices are way better, and there work is better, they even post updates right away.
Rachel McIntyre
11:57 25 Feb 22
Joe and the team at MediaForce are wonderful to work with. We had some urgent updates required for our company website, as well as a longer-term redesign project. The urgent updates were completed within hours and Joe was able to put together a redesign proposal that met all our needs. Fantastic communication and quick response times - two things we were looking for in a new vendor. Would definitely recommend!
Michael McNeill
00:09 25 Feb 22
A fantastic approach to the overall design and content, with a clear understanding of my business needs, right from the beginning.
Pamela Barron
20:58 23 Feb 22
Joe and the team are always quick to respond to any questions and are committed to providing top-notch products and services. Joe's assistance has been instrumental in increasing visits to my website ten-fold, resulting in tremendous increases in business. I cannot recommend Mediaforce strongly enough!
Josette LeBlanc
17:33 23 Feb 22
We are very happy with the service and strategy employed by Mediaforce to help our business drive the leads we need to achieve our business goals. I certainly recommend them. We are seeing the ROI we need and want!
Max A.
17:09 23 Feb 22
We have been with Mediaforce for years and would highly recommend them. Their team is always quick to reply and have a great span of technical knowledge and experience. They are an essential partner that enables our business.
M A
17:07 23 Feb 22
Great team, they are always there to help!
Daniel Akowuah
16:16 23 Feb 22
The entire Media Force Team has been fantastic. In addition to being beyond exceptional in their delivery of Marketing and IT services, all members of the Team are friendly and provide great guidance to ensure our company messaging is properly delivered to our target audience. Switching over to Media Force a couple of years ago is amongst the best business decisions made. Thanks Again!
joe granitz
02:18 26 Mar 20
The team at Mediaforce has been fast to return a call, email and help with our e-commerce business issues. They helped us stay current and active on our website without making us wait for a return call or email. They handled our backend website CS Cart issues with lightning speed! Joe and his team are proactive and never hesitate to pick up the phone and return a call.
Brent Thomson
12:26 07 Aug 19
One of the top digital marketing and social media companies we have worked with. We highly recommend them.
Peter Fallis
19:04 29 Jul 19
A very knowledgeable and creative staff. We enjoy working with Mediaforce.
Glenn Blakeney
16:56 26 Jul 19
MediaForce provides an incredible level of professional services, inclusive of Digital Marketing and all related expertise that ensures seamless processes to enhance revenue growth and optimization of customized website functionality. Joe Bongiorno and his highly qualified team of experienced professionals have gone beyond the call of duty to assist Inter-Island Communications, Ltd (IIC) with our website branding and online business strategies. I am therefore pleased to keenly endorse MediaForce.Glenn A. Blakeney, JPCEOIIC Ltd.
Chuck Weeks
14:35 23 Jul 19
Very happy with the team at MediaForce! CWG Footcare has made very positive strides into the Social Media thanks to Joe and his great staff. Much appreciated!
Sarah Chambers
19:06 16 Jul 19
Our clinic has been working with Joe and his team for over 3 years now. They developed a beautiful site for us and are always there to help us or make changes when we need them. Dedicated and extremely friendly team!
EMM Group ICF
14:57 16 Jul 19
Media Force was recommended to us by one of our customer. We are glad we did. The have great services & a great team!!
KBF Administration
15:43 11 Jul 19
Kitchens & Bathrooms First have been working with Joe, Lubabah, Fuad and the rest of the talented team at Mediaforce for several years. Mediaforce has consistently provided us with a high level of service and attention. Mediaforce possesses a keen understanding of what it takes to be successful in today’s digital marketplace. We have achieved significant business growth utilizing their proven SEO, social media marketing and digital marketing strategies. We look forward to continuing our partnership with Mediaforce, for many years to come.
Lee
23:36 06 Jul 19
Mediaforce designed a website for us that was really a step above our competitors. They also made sure we ranked well in Google. Top notch digital marketing agency.
Cristina D
21:51 02 Jul 19
Mediaforce is an exceptional digital marketing agency! Great team!
Chris O'Neil
19:57 29 Jun 19
Attention to detail and customer service are second to non
Francesca Scardino
03:07 28 Jun 19
We been working with Mediaforce for over 10 years now and hands down they are one of the best in their craft. Joe is one of the most personable and business savvy website designers. He created my husband’s photography website here in Los Angeles. Business is now booming! If and when you have a question regarding anything, they are extremely prompt in answering you. Thank you Joe to you and your amazing staff!
Alfred Carver
12:58 23 Jun 19
Mediaforce really helped our company improve overall awareness. Great Job!!
Carolyn Threinen
23:35 22 Jun 19
I talked to many different media companies in Toronto but Mediaforce really stood out. The knowledge of digital marketing and social media really gave my company a boost.
Wendy Morrison
02:49 21 Jun 19
I was referred to mediaforce by a business associate here in Toronto. We were looking for a digital marketing agency to help us with our google rankings and social media marketing. They were extremely knowledgeable and able to assist us in not only raising our google rankings but getting us better qualified leads from all channels. I highly recommend Mediaforce.
Alex Bluestone
20:22 26 Feb 18
Great Service! Very Good results.
TCP Childcare
17:54 19 Oct 17
Mediaforce has been managing our website for over 12 years now. We couldn't be happier with their services and expert industry knowledge.
John Blouin
16:56 18 Mar 17
Mediaforce designed a website for my business called cars and guitars. I wasn't sure how effective a website and marketing would be for my business but since we started it's been great. It has made a huge difference to the point where we have had to hire on another employee. Thanks to the team at Mediaforce ...rock on!
Dave Skof
23:42 13 Mar 17
As the owner of a automotive shop in ottawa.I wanted to start getting more business from the web in my local area.I hired Mediaforce to get Seo going.After a few short months I was ranked highly in google and more leads started coming in. I highly recommend them.They are very good at what they do and worth talking to.
Gervais Towing
13:30 13 Mar 17
We have been working with Mediaforce for 15 years now. They just re-did our website and provide social media marketing for our towing company. We are getting amazing results. Great company, knowledgeable staff.
Rob Irvine
01:37 13 Mar 17
During my time as CEO of Tigerfoam Inc. a national brand, we employed Mediaforce to design and build a new website for us as well as well as manage digital marketing campaigns and our SEO. They were amazing to work with and got us not only improved search engine rankings but significantly helped to grow Tigerfoam as a company year over year. Expert level digital marketing and also fun to work with. Great job.
Phil Well
13:53 12 Mar 17
Mediaforce is second to none! We have been working side by side with Joe and his team for over 3 years now. They have successfully built our website and have provided us with a successful eCommerce online store.There expertise with SEO and driving online sales has been Fantastic! Mediaforce=Results!!! Thank you to the Mediaforce Team!
Brian Barber
14:59 22 Feb 17
Mediaforce has been great! The return has been excellent. The staff always trying to find ways to better the campaigns. We will continue to use for years to come as we grow
Chris Wright
15:21 12 May 16
We have been with Media Force for 3 years and counting. Having their team worry about marketing and web management has allowed our business to grow tremendously.Our company believes in forward thinking and Media Force keeps us up to date and ahead of the status quo. Web presence is ever evolving and I'm glad we have Media Force on our side.
Kili KS
15:40 10 Sep 15
Working for a small team with a big task is not easy. We needed to revamp our outdated website and turned to the Mediaforce team. They moved very quickly to understand our requirements and expectations. They were very easy to work with and provided us with lots of options. We not only had a better site at the end of the process but learned a lot along the way. I highly recommend reaching out to Mediaforce, you will not be disappointed.Kiljon Shukullari, Xerox Canada Ltd.
Leslie Lockhart
18:00 09 Sep 15
Mediaforce has helped us implement key strategies with our website and social media to better target our client audience. They have been more than helpful throughout the entire process, and this collaboration has helped us grow our design & renovation business. Great customer service and an overall excellent experience!
Christine Lennox
12:46 06 Aug 15
In the fall of 2012 we began interviewing over 35 companies Canada wide for the development and maintenance of a new website for the Facial Surgery & Cosmetic Centre of Ottawa, Inc. We were looking for a company that could create a dynamic website, write content, perform SEO and provide solid marketing strategies specific to our industry. We first spoke with Joe Bongiorno, President and CEO at MediaForce, at which time found him to be friendly, approachable and very competent. After just one meeting with Joe we knew we found the company we were looking for. Working with the team at MediaForce has been an extremely positive and enjoyable experience. All members of this talented group exhibit a high level of professionalism, are courteous as well as extremely knowledgeable in their areas of expertise. They offer excellent customer service and are always friendly and prompt to get back to us if we have questions or concerns. We are excited about working with MediaForce and look forward to a long term business relationship.
Kris Robillard
20:08 05 Aug 15
I have been working with Mediaforce for over 7 years now and hands down they are one of the best digital marketing agencies in the city. Joe is one of the most personable and business savvy marketing professionals who will go to great lengths to ensure his clients marketing objectives are met.
Diana Livshits
15:04 05 Aug 15
Highly professional, result oriented organization. That responds to client requirements and needs in real time.
Eric Lemieux
18:11 04 Aug 15
3 years ago we had plans for the makeover of our web site, its after meeting with Mediaforce we got really excited, they understood our vision and had great input to implement it. The were always available for new ideas and concept, and quick to move on it. 3 years later I'm proud to say our leads coming from our website has increased over 50% and we can now show our prospects what we’re all about. Thanks for the great work and advice.
Brian Desrochers
01:35 20 Jun 15
My colleagues raved about Mediaforce; attentive, creative, responsive and they always delivered. The CEO, personally oversaw the development of my web site from concept to content. They had me up and running in a week and my google rating was getting better each day and in weeks my site was optimized on the first ten pages for Google and shortly after I was on page one. I am so happy with their service!!
Christine E.
22:07 18 Jun 15
Excellent company for Web design and digital marketing.
Clancy Mckenna
17:59 17 Jun 15
Since Mediaforce designed and built our website and started our marketing campaigns our traffic is up and we are getting more calls then ever. The team is highly knowledgeable, very friendly and always available. I would highly recommended Mediaforce to any business looking to get more leads. Dr.Jafari
Frances Palaschuk
19:09 28 Apr 11
Great services, great team!!
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