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As I’ve discussed in earlier blog posts, websites are evolving into objective driven machines. So why spend resources re-designing your website with no strategic marketing plan?

Don’t spend a dime until you understand what you want your website to do and how you’re going to get it to perform.

Example: A client calls and says we want our site re-designed. We say why? Answer: because we need more business. A new website alone will not get you more leads. You need a holistic strategy that incorporates a little bit of a lot of things. It doesn’t have to cost an arm and a leg, but it does need time.

The mistake many businesses make when redesigning their website is not having a clear plan for how the new design will support their marketing goals. Without a solid strategy in place, the website may have beautiful new features and a slick design, but it won’t necessarily attract more customers or drive conversions. A website re-design should always involve careful planning, including setting measurable objectives and identifying target audiences. Investing in a website re-design without also investing in a marketing plan is like putting on a new outfit without deciding where you’re going or why – it may look good, but it ultimately isn’t serving any purpose. So before taking the plunge into website re-design, make sure you have a clear marketing plan in place to ensure maximum impact and ROI.

Some ideas on how to start:

Figure out what success is to you. What do you want your website to do?
Use data intelligence to understand what channels are relevant i.e google paid search, social media, re-marketing etc.
Use the expertise at Mediaforce to design a holistic measurable strategy that usually includes; Social, Google ads, re-marketing, Content marketing and SEO.

Try our FREE SEO analysis tool to help optimize your site for SEO and conversions.

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