Even though search engine algorithms change, what you do outside of your website still matters. A good strategy for search engine optimization (SEO) uses both “on-page” and “off-page” SEO. After all, your off-page SEO strategy is tied to 50% of the things which affect where you rank.
What Is Off-Page SEO?
Off-page SEO is all the work you do to improve your website’s ranking outside its domain. You can do things which don’t have to do with optimizing or posting content on your site. In the end, your off-page SEO strategy should make your site more authoritative, popular, trustworthy and relevant across the web.
On-Page vs. Off-Page SEO
What is the difference between on-page and off-page SEO?
The “on-page vs. off-page SEO” discussion is less of a dispute and more effort to distinguish two equally significant optimization techniques. Simply put, any SEO effort you must do on your website (such as content authoring) goes under on-page SEO, and the rest of the strategies belong under off-page SEO.
The following are some of the on-page SEO strategies that an SEO service provider can give your business:
- Content writing
- Page experience signals
- Keyword research
- Internal linking
- Alt text attributes
- Meta and title tag optimization
- Monitoring page performance
- Uniform Resource Locator (URL) structures
- Page experience signals
- Breadcrumb navigation
- Secure Sockets Layer (SSL) site security
- Ensuring mobile friendliness
- Schema markups
- Core web vitals
Here are some services and strategies for off-page SEO:
- Public Relations (PR) campaigns
- Backlinks
- Local SEO
- Domain authority
- Social media for SEO
6 Best Practices for Off-Page SEO Strategies for Businesses
Link Building
Link building is often at the forefront of off-page SEO. Link building, along with on-page and technical SEO, drives organic traffic (particularly in competitive sectors).
Link building also increases a website’s search engine prominence by establishing backlinks.
Backlinks are site votes of confidence. If the vote comes from a trustworthy source, like.gov,.org, or Wikipedia, it’s a huge boost for your site.
Google has stated that quality content is still its top-ranking criteria. Link building is a close second, especially when it includes authoritative sites with high Domain Authority (DA) or Domain Rating (DR).
The best SEO experts desire you to gain more authoritative links. A spammy, sketchy off-page SEO technique won’t work. Fresh quality content is crucial to gaining excellent backlinks. This helps on-page and off-page SEO.
Increase Your Brand’s “E-A-T”
To get on Google’s good side, you need to improve your content’s “E-A-T”, or Expertise, Authoritativeness and Trustworthiness.
Expertise demonstrates your topic knowledge, which is vital for off-site SEO. You must also provide reliable, valuable, and true information to your audience. As your skill grows, so does your authority. Your material can demonstrate your authority, such as videos, blogs, webinars, and podcasts. Use industry expertise to help create your content. Case studies illustrate the outcomes of your goods or services and demonstrate your expertise; this proves you’re competent.
After establishing power, trustworthiness follows. Technical SEO also helps. In eCommerce, you must optimize pages and deploy SSL certificates. 70% of page one SERP results originate from SSL-certified sites, according to Google – this shows site visitors and search engines your credibility. You may need reputation management if your credibility drops. A top-notch SEO agency with this service will assist.
Optimize Content Marketing and SEO
SEO and content marketing work well together. It’s hard to think of examples of off-page SEO which don’t involve content marketing. Many people think that publishing content on your site is the only way to market with content. But the best SEO experts will tell you it’s a lot more than that.
Content marketing is the strategic process of making, distributing, and publishing content that engages and pleases your target audience. In order to do this, your content needs to be useful, interesting and relevant. Content marketing can be a part of your social media marketing and PR campaigns and build links.
Optimize Social Media for SEO
Off-page SEO examples include social networking. Social media has “nofollow” links; therefore SEO link-building services won’t help much with these. A nofollow link has rel=”nofollow” in the code. It doesn’t give your site authority.
What’s social media’s role in off-page SEO? Brand recognition and lead generating. It generates organic website traffic, thus social media should be included in SEO link-building services.
Use Google Business Profile for Local SEO
46% of all online searches are for things in a specific location. This means that a lot of people look for nearby businesses online. Getting a listing on Google Business Profile, which used to be called Google My Business, and other citations, are ways to improve your local presence. Ensure that all of your profiles have the same business name, phone number, address and other information.
Digital PR Campaigns
PR campaigns are a great way to get the word out about new products and services, company events and sales. Some digital PR campaigns include interviewing people online, putting out press releases, and advertising in online magazines. Advertisements which look like news stories are called “advertorials”. These are sent to websites which report the news.
Digital PR campaigns should be thought of as part of off-page SEO services. These campaigns put your business in the spotlight, which raises awareness of your brand and brings in more customers through referrals. It’s a great way to set yourself up as a thought leader in your field.
How an SEO Agency Can Help
Mediaforce, a seasoned SEO agency, provides superior off-site SEO services. Our specialists cooperate with your team to develop a distinctive development plan for your organization.
We do a thorough site analysis to establish where your company falls on the digital marketing spectrum. Any holes in your internet marketing approach (including off-site SEO services) are then identified. Finally, our SEO agency recommends tangible methods to boost your organization’s organic traffic.
Mediaforce is an SEO agency with years of expertise that focuses on results. We collaborate with companies of every size. Call us at (613) 729-0500 to schedule a free consultation now or visit us online at mediaforce.ca.
