3 Steps to Take When Selecting a Google Ads PPC Marketing Agency
I am Joe Bongiorno the founder of Mediaforce, a digital marketing agency that specializes in Google ads optimization among other lead acquisition strategies including SEO and Facebook ads management.
It pains me to see so many clients come to Mediaforce with bad experiences from previous digital marketing agencies. It drove me to take action and create this 3-Step PPC Guide to save business owners from the cyclical financial pain of being stuck with a bad PPC agency and losing trust in the value of Google ads for their business.
Step 1. Map your Marketing Objectives and get access to Google Ads agency candidates
First, understand what you are trying to achieve. Take inventory of all your online digital marketing efforts. Give three digital marketing agencies Read-Only access to your Google Analytics, Google Ads campaigns, and other digital channels like your website and SEO data for them to review. Provide them with goals and objectives of what you hope to accomplish. This will give your PPC candidate agencies an overview of your current efforts and help them to understand where your business is and where you want your business to be.
Step 2. Check Google ads PPC performance & agency credibility
Double-check whether the performance numbers are solid or not. Confirm the historical performance of the PPC agency that you are considering working with. Ask about their success with businesses similar to yours. What types of strategies did they use, and what was the measured outcome? What is their client retention rate? Don’t shy away from requesting case studies, references you can call, and any relevant certifications (i.e. Market Motive trained PPC Practitioner). However, do not be fooled by the Google Ads certifications. Many businesses make the mistake of confusing the platform certification to be a PPC practitioner certification.
Step 3. Think about your budget and length of the Google Ads PPC campaigns
Any agency that says they can get you amazing results in less than four weeks is either: a) going to blow your budget; b) going to fail to deliver sustainable PPC results. As I’ve said in other blog posts, results take time. It typically takes three months to accrue the data to gain the insights needed to optimize campaigns moving forward. Beyond 90 days is where the real PPC AdWords performance takes place.
Budget × Expectations = Results.
If you have a large budget you should expect larger results quicker. If you have a small budget, expect fewer results over a longer period of time. That being said, large and small results are also related to what your competitors are doing and how widespread you need to market. Keeping your expectations in line with your budget will help you avoid disappointment.
Finding the best Google ads marketing agency or consultant will be hard work on your part. But if you research agencies, ask the right questions, and set the right expectations, you will be headed in the right direction to getting quality PPC campaigns that deliver results.
For more information on Google Ads campaign optimization and methodologies, check out our PPC page. To learn more about our Digital Marketing services, click here.
Watch this video and see how Mediaforce has used effective PPC to affect our clients’ business: https://www.youtube.com/watch?v=eOVI3wM4Apo
Tell me, what does PPC mean to you? Have you had a bad PPC experience before? I would love to hear your story. Comment below!
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