Twitter has gained immense popularity all across the world ever since it was launched in 2006. With over 6 million Twitter users in Canada, businesses in Ottawa cannot afford to not utilise this social media channel smartly and use it to their advantage.
New to Twitter? Don’t worry; we’ve laid out the basics of what you need to do to get started.
Creating a Twitter Profile
The first thing you need to do to get started on Twitter is to create your profile. This may seem simple, but you’d be surprised to see how many businesses get this crucial part of Twitter marketing wrong. Here’s what you need for the perfect profile:
- An @Handle that includes your brand’s name
- An official brand name for your bio
- A powerful bio that concisely explains your purpose and goals
- Your website’s URL
- Your business location and areas of service
What to Tweet
Many businesses aren’t certain of what to tweet, which results in them either tweeting irrelevant things or not tweeting at all. Your aim when using Twitter as a marketing tool should be to start a conversation or add value to an existing topic. Tweet about things that are relevant to your business and your niche, allowing your audience to view you as a credible source of information. You can use quotes, links, or facts to add credibility and get more retweets.
Of course, it doesn’t always have to be about your business or industry. You can also use this platform to voice your brand’s viewpoint on prevailing social or political issues. But remember to tweet wisely!
How Often to Tweet
If you’re reading this and thinking “Okay, I’ll just start tweeting more and more valuable content every day”, let us tell you that the goal isn’t to send out a hundred tweets each day. By doing this, you’ll end up spamming your followers’ Twitter feed. As a result, they’ll end up unfollowing you to spare themselves the many tweets you keep posting every few minutes.
Now, there isn’t one set answer for how many times you should tweet each day. If you want to receive maximum engagement per tweet, then 3-7 tweets may just be enough. If you’re looking for more responses, you can even tweet between 10 (or more) times a day. For bigger brands, less is more. Keep your tweets to a minimum and your audience engaged!
Our digital market agency in Ottawa can help you devise a stellar Twitter strategy for your business. We also offer SEO and web design services.