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Chatbots are designed to simulate human intelligence. They interact with your visitors on behalf of the sales support staff and offer real-time, round-the-clock company representation.

Here’s how your brand can benefit from chatbots:

Humanizes your brand

An essential component of marketing is to develop brands that have personalities. There is always some human characteristics associated with a brand. This makes end-users relate to the brand and become loyal consumers. Your users want to be spoken to, heard, and understood.

From the perspective of ecommerce, you can make your brand more human by having a website that interacts with your users. This is where chatbots come into play. If a user wants to know more about the right kind of foundation for their skin tone, they won’t like having a robotic conversation about it. They would want to talk to someone who understands what they’re looking for and navigating through. When a chatbot interacts with your users in a human-like way, there are more visitors to customer conversion.

An illustration depicting a chatbot addressing a client’s queries24/7 support

Your live chat support staff needs their share of holidays, sleep, and time-off. Thankfully, this isn’t the case with a chatbot. Your customers could be shopping way outside of the business hours, and they’d need answers to some vital questions.

With a chatbot in place, you get to address your customers’ queries—irrespective of the time. This way, they don’t have to wait for a voicemail.

Using some innovative AI strategies, you can make your chatbots behave like a live operator. When the users receive answers right away, they can carry on with their activity on the website. This reduces the friction between the customer and your brand and enhances UX.

Personalized recommendations

A website mostly loses customers if visitors fail to know what they want. They come to your website, not with a need, but with a problem that has to be addressed. Each visitor has their own set of concerns and pain points, and they expect recommendations accordingly. You can address this concern by programming the chatbots to recommend them products based on their previous searches. The chatbot can also ask questions about the visitor’s preferences and styles to churn out relevant recommendations. This makes it easy for them to move along the sales funnel.

To address the endless queries of your users, get in touch with MEDIAFORCE. We are an ecommerce marketing service that also offers website maintenance, digital marketing, analytics, and secure web hosting services. Get in touch if you’re based in Ottawa, Toronto, and Vancouver.

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