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Regardless of firm size, social media marketing is critical for businesses. An effective social media strategy enhances traffic, generates leads, and boosts your revenue. On the flip side, a poorly-designed plan can be detrimental to your business.

If you’re looking to enhance visibility and build a robust social media presence, here are some tried-and-tested strategies from leading digital marketing service providers around the world.

Create profiles in multiple platforms

Having a Facebook page for your business is great—but that doesn’t mean you can’t branch out. Most small businesses launch their social media presence using Facebook and add social media handles as they grow.

By utilizing multiple social media channels, such as Instagram, Twitter, and LinkedIn, you’ll be able to maximize your reach. However, before you jump to create accounts on all the platforms, it’s essential to understand your business and its target audience.

For instance, if you’re a B2B business, setting up a presence on LinkedIn is critical because data shows that 80% of leads generated by B2B companies originate on LinkedIn. Similarly, if you’re targeting Gen Z consumers, TikTok would be a great place to reach out to your target audience. Research indicates that TikTok and Snapchat are among the top-rated mobile apps for this generation.

depiction of user engagement on social mediaDefine your marketing goals

Instead of haphazardly posting content on social media, it’s essential to determine what your end goal is. What are you planning to get out of your social media efforts? Outlining goals will help you choose and track relevant KPIs. You can benchmark your current status and set SMART goals for the campaign.

Marketing goals can vary depending on your needs. Common examples include:

  • Increased brand awareness
  • Greater user engagement
  • Generating new leads
  • Improving customer service
  • Driving direct sales

Post content daily

A common mistake small businesses make once they’ve set up their profiles is they then leave them dormant. Setting up is the first step—now you need to stay committed and post regularly. Not only will this help your brand build engagement, but when you post relevant and meaningful content, your followers will stay interested.

If you’re unsure about what you need to post, refer back to the marketing goals and build a content marketing strategy around them.

Work with a Seasoned Digital Marketing Agency in Ottawa

If you’re looking to improve your social media presence, work with the experts at Mediaforce. We have nearly 25 years of experience in helping brands design and implement great content and social media marketing strategies. Our services include social media marketing, e-commerce marketing, website redesign, and search engine optimization services.

Request your free initial consultation now.

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