Increase Website Traffic and Gain More Exposure

Search Engine Optimization is one of those services where you can throw a rock in any direction and you stand a good chance of hitting a specialist with it. An entire industry has grown up around this mostly misrepresented term. We’ve been led to believe that this is the miracle solution to gaining great exposure.

The reality of this is that it’s merely a single tool in any acquisition strategy. On it’s own it’s pretty much like trying to build a house with only a hammer. To be something that brings you your envisioned results it needs to be used as intended – to bash nails into walls, or in this case, build a solid web structure.

We work with this in mind to create and implement an SEO strategy that not only compliments, but works with your overall strategy to achieve your desired results.

One of the things clients seem to get hung up on is the question “what would I possibly have to say to the world”. You are an expert in your field. You have intimate knowledge of your subject matter and should be keeping up with industry trends, new developments, etc and then sharing this with your current and potential client base. An informative and engaging social media program adds significant credibility to your organization and builds affinity while also increasing your search performance.

So let’s say you are already posting updates and having insightful conversations. How do you measure success? Likes, shares, clicks,  pokes? The answer to that is simple: it’s contextual. Now you may be saying “hey Mediaforce, that’s just a cop-out and we demand explanations”. Well hold your horses.