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To have a successful online business in 2021, you need a target audience that your business caters to. Without an audience, no one would care about or see the products and services you offer—let alone purchase them.

That’s why expanding your online visibility must be your priority. But how do you do this? Here are 3 ways.

Search Engine Optimization

Search Engine Optimization, commonly known as SEO, is used to rank a website higher on search result pages. SEO can categorize your content and evaluate its value to rank it by keeping engagement and visitors in mind. The more work you put in to optimize your website content, the greater your chances of reaching your target audience.

Here are some ways you can optimize your content for SEO:

Optimizing a website for smartphone devices: Google prioritizes websites that are optimized across all digital devices—especially mobile phones. Statistics show that in 2018, 52% of website traffic was generated through mobile phones.

Keyword usage: Google gets around 40,000 searches every second. The only way your content will appear in front of your users is if you do your research for keywords.

Quality Backlinks: You want authoritative and big brands linking your content to their site. It will show that those brands trust your voice and find you credible. This way, people will view your platform in the same light as they view the big brand that posted your link, giving you leverage.

Social Media Engagement

Currently, there are more than 3 billion social media users around the world. If you’re not interacting with them, you’re wasting the opportunity.

Many social media platforms allow you to set up surveys, polls, and questionnaires to gain feedback. It’s a great way to get personal opinions and establish an emotional connection. It creates an impression that you care about your audience’s ideas, which will make them check your content regularly.

Regularly posting on your social media pages with relevant hashtags is the best way to gain visibility. This way, people who are searching for hashtags can find your post and engage with it.

Equipment to make visual contentCreate Visual Content

According to the Harvard Business Review, visual content can give an oomph to your content marketing. Content with videos and other visual elements spark the reader’s interest as it makes the content skimmable.

Sprucing up your content by adding videos, images, and other media elements can make your content exciting and appealling to your audience. Therefore, you can use that visual content on your digital channels to ensure cohesion and entice the audience to check your brand.

Mediaforce is an award-winning digital marketing agency that offers comprehensive digital marketing solutions. We offer SEO services, PPC services and social media marketing for companies across all industries in Ottawa, Vancouver, and Toronto, Canada.

Contact us today for more information.

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