A Comparison and Recommendations to Rank Better on Each
Today, the tools we use for search and information have changed dramatically. Traditional search engines like Google now share space with AI-driven platforms like Search GPT and Perplexity AI, each offering unique ways to find information. Knowing the differences between these tools and optimizing for each can open up new ways to reach audiences and increase search visibility
We at Mediaforce help industries use these platforms to get maximum visibility and engagement. This guide provides a comparative analysis of Search GPT, Perplexity AI, and Google and offers strategic recommendations for ranking higher on each platform.
Search GPT
Search GPT is a powerful, AI-based search solution developed by OpenAI, integrated within Bing GPT Search to provide real-time answers. “ChatGPT has over 200 million weekly active users as of November 2024”. (DemandSage)
Chat GPT Search Engine differs from conventional search engines in that it delivers conversational, AI-generated responses rather than a list of links. This approach can help users get answers quickly, but it also means that content creators must reconsider how they present their content to be visible in this AI framework.
How Search GPT Works
Search GPT leverages Bing’s web data, relying on the Bing GPT Search index for real-time information. Drawing from Bing’s index, Search GPT can provide users with up-to-date responses, especially beneficial for commercially driven or time-sensitive queries. So, ranking well on Bing often means you’ll also rank well on Search GPT, making Bing optimization key for improving visibility on this platform.
Perplexity AI
What is Perplexity AI? Perplexity AI is another popular AI-driven search platform, which aims to give concise answers from reputable sources. How good is Perplexity AI? For users who want clear, trustworthy answers, it’s highly effective. Perplexity AI is reliable for quick, fact-based insights focusing on concise information and source credibility. It is particularly prized for its accuracy and simple user experience.
How Does Perplexity AI Work
Perplexity AI aggregates information from several trusted sources and often provides citations to back up its responses. Some benefits of perplexity AI are that this tool is designed to provide clear and contextually relevant answers, and it is a preferred choice for users who value accuracy. “In May 2024, Perplexity AI received 67.42 million total visits.” (Whats the Big Data)
Additionally, Perplexity AI uses advanced natural language processing (NLP) capabilities to interpret user intent accurately and refine answers accordingly.
Perplexity AI also supports follow-up questions, allowing users to drill down into topics for a more interactive experience. With the Perplexity AI API, developers can embed this capability into their platforms, enabling seamless integration and access to Perplexity’s search functions.
Google Search
While AI-driven search tools exist, Google Search is the most used and recognized search engine. According to Statista, the share of Google’s search engine market in Canada is over 90%.
It has robust indexing and sophisticated algorithms that rank billions of web pages based on relevance, authority, and other key SEO factors. However, Google remains the benchmark for search accuracy and quality, providing features such as knowledge panels, rich snippets, and personalized search results.
How Does Google Rank Sites?
Google uses hundreds of factors to determine a page’s rank, from keyword usage to backlink quality, mobile friendliness, and structured data. As a leader in search accuracy and relevance, Google’s ranking system is designed to deliver authoritative, high-quality content to users. Google’s vast index allows it to provide features such as autocomplete suggestions, answer boxes, and People Also Ask sections, which improve user experience and usability.
Perplexity vs ChatGPT AI vs Google Search
Each platform’s advantages and features shape user experience and visibility. We have summarized their functionality, user experience, and data sources below.
| Platform | Functionality | User Experience | Data Sources |
| Google Search | It ranks web pages based on authority, relevance, and SEO factors. Provides lists of links. | It offers knowledge panels, autocomplete, rich snippets, and tailored results. | It indexes content from the entire web, focusing on high-quality, authoritative sources. |
| Perplexity AI | Answers are aggregated, directing answers with source citations, prioritizing clarity and factual accuracy. | Follow-up questions for deeper insights in a conversational interface. | It pulls data from reputable sources, blending web data and licensed content. |
| Search GPT | It offers conversational, AI-driven answers directly in search results. | It emphasizes interactive, conversational responses with context-based refinement. | It pulls from Bing’s index and incorporates real-time web data, sometimes favoring commercial queries. |
Which is Better ChatGPT or Perplexity AI?
Consider what you want to achieve if you decide between ChatGPT and Perplexity AI. For complex discussions, ChatGPT is great at interactive, conversational responses. What is perplexity AI used for? Perplexity AI gives precise, source-backed answers perfect for fact-based queries. They both have their strengths for specific use cases.
Difference Between Perplexity AI and ChatGPT?
The difference between Perplexity AI and ChatGPT lies in their functionality. Perplexity AI emphasizes clarity, delivering concise, data-driven answers with precise citations. On the other hand, ChatGPT is designed to engage users in conversational responses, making it perfect for interactive, multi-turn discussions.
Does Perplexity Use Google Search?
Perplexity AI doesn’t directly tap into Google’s search index but aggregates reputable information from high-quality sources across the web. This approach lets users get accurate, context-rich answers without relying on Google’s data.
Tips to Optimize Content for Each Platform
Content needs to be optimized differently for each platform based on its strengths and preferences. Let’s see how to rank better on each of these search engines.
How to Rank Higher on Google Search
At Mediaforce, our SEO specialists employ targeted Google strategies that include:
1. SEO Best Practices
Follow the rules of SEO to rank well on Google. These include:
- Keyword Optimization: Include relevant keywords naturally in your content, especially in titles, meta descriptions, and headers.
- High-Quality Backlinks: Get secure backlinks from authoritative sites to increase your page’s credibility and domain authority.
- Engaging Content: Google increasingly values content that provides users value rather than keyword-stuffed pages.
2. Implement Structured Data
Structured data helps Google understand the context and structure of your content better, which can help you rank for rich snippets, answer boxes, and knowledge panels. Structured data also gives you more information to the user on the search results page, which will increase your click-through rate.
3. Prioritize Mobile Optimization
With Google’s mobile-first indexing approach, a mobile-friendly website is essential. Ensure your website design is responsive and optimized for mobile to improve your chances of ranking well on Google.
4. Improve User Experience
User experience is critical for ranking well on Google. Metrics like bounce rate, session duration, and page speed all play a role in determining how Google perceives your site’s value. Ensuring a fast, user-friendly design that keeps visitors engaged will help improve rankings.
How to Rank Higher on Perplexity AI
Perplexity AI needs concise, credible, and factual content. Mediaforce helps businesses create content that meets these requirements:
1. Craft Concise, Clear Answers
Content that gives clear, direct answers to common questions is what Perplexity AI likes. Telling people about Perplexity concisely, such as with colourful bullet points, numbered lists, and short paragraphs, can help you be more visible on Perplexity.
2. Create Credible, Well Researched Content
Your content must be factual and supported by trustworthy citations since Perplexity AI compiles data from recognized sources. Linking to trustworthy sources, especially for factual content, will actually help boost the overall value and perceived credibility of your content. Perplexity is more likely to aggregate high-quality, research-based content and cite it as a source.
3. Use AI-Friendly Language
Since Perplexity AI uses natural language processing to interpret and respond to user queries, using straightforward and accurate language can improve how AI-driven search engines interpret your content. Avoid long and complicated phrases; keep it simple and straightforward.
4. Keep Information Current
Regular updates are essential to keep your content current, and Perplexity’s answers are based on up-to-date information. Stay relevant and visible on Perplexity by keeping your skills up-to-date by adding coverage of current trends, recent developments, and new publication data in your specialty area.
How to Rank Higher on Search GPT
Since Search GPT relies on Bing’s index for real-time data, optimizing for Bing will help improve its visibility. Mediaforce offers specialized strategies for achieving top Bing rankings, which translates to success on Search GPT.
1. Use a Conversational Tone
Search GPT emphasizes conversational, AI-driven responses, so writing in a natural, conversational style is beneficial. Write craft content like a dialogue, answering potential user questions directly and naturally. This style improves readability and aligns well with Search GPT’s interactive nature.
2. Keep Information Updated
Since Search GPT integrates Bing’s real-time data, regularly updating content, especially commercially driven or industry-relevant information—can improve your visibility on this platform. Stay updated with industry changes and refresh content with recent insights and trends.
3. Focus on Bing SEO
As Search GPT pulls from Bing’s data, improving your rankings on Bing is critical. As a leading SEO service provider, our experience shows us that ranking well on Google will help you rank well on Bing, as the two engines often have similar criteria. Focus on:
- Keyword Optimization for Bing: Bing places more weight on keyword usage in URLs, titles, and descriptions.
- Backlink Quality: Backlinks from reputable sites remain valuable on Bing and can help your visibility on both Bing and Search GPT.
- Multimedia Content: Multimedia-rich content such as videos, images, and graphics will help Bing favour your content.
4. AI Friendly Features to Enhance Discoverability
Leveraging AI-friendly features like structured data and explicit metadata can help improve visibility on Search GPT. Use schema markup, concise summaries, and comprehensive metadata to make your content more accessible for AI algorithms to identify and retrieve.
Summary
Optimizing for Search GPT, Perplexity AI, and Google involves understanding each platform’s unique algorithms, user experiences, and data sources. However, Google is still the gold standard, focusing on authority, relevance, and comprehensive indexing. In contrast, Perplexity AI prioritizes explicit, concise, and credible content, while Search GPT focuses on conversational engagement backed by Bing’s real-time data.
Contact us today to develop a multi-platform strategy that aligns with Google, Perplexity AI, and Search GPT’s unique algorithms. We can help ensure your content gets to the right people on all search engines and AI-driven platforms.
