Horizon Legacy B2B Discovery Questionnaire
Section 1: Strategic Goals What are your short-term objectives (3–6 months) for your marketing and business development initiatives?
What are your long-term goals (1–3 years) for growth and market expansion?
What would success look like for Horizon Legacy in this campaign (e.g., project inquiries, partnerships, government contracts, media visibility, etc.)?
Are there any specific challenges or bottlenecks you’re currently facing in marketing or sales outreach?
What is your target number of housing units or projects for the next 12–24 months, and how does marketing contribute to achieving that goal?
Are there any government or social housing initiatives you’d like to align your outreach with (e.g., CMHC, Housing Accelerator Fund, Indigenous housing programs)?
Section 2: Target Audience & Market Focus Who are your top three target audiences? (e.g., Construction firms, Developers, Municipal housing departments, Engineering consultants)
Are there any specific organizations, government departments, or private sector companies you’d like to reach directly?
Which geographic markets are your top priority? (e.g., Ontario, Western Canada, national reach)
How are purchasing decisions typically made in your target markets (committee, tender, board, or executive)
Are there industry associations or trade bodies you want to influence or partner with “Do you currently have relationships or communication channels established with municipal or provincial housing authorities?"
Are there particular personas or job titles we should prioritize (e.g., city planners, procurement officers, directors of housing, developers, or trade partners)?
Section 3: Products & Value Proposition Please describe your Automated Building Systems (ABS) technology and how it differentiates Horizon Legacy from traditional methods.
What are the top 3 selling points or innovations you want prospects to know about?
How does your system contribute to cost savings, speed, sustainability, or local job creation?
What materials or case studies best showcase your capabilities? (e.g., modular projects, social housing pilots, cost comparisons, videos, etc.)
How would you describe Val technology in a way that resonates with a non-technical audience (e.g., politicians, social housing advocates)?
What objections or misconceptions have you encountered when discussing Val technology?
Do you have supporting data or proof points (e.g., reduced labor, faster timelines, cost per unit savings) that can be used in marketing collateral?
Section 4: Current Marketing & Communication What are your key messaging themes (innovation, sustainability, economic efficiency, social housing impact, etc.)?
What assets do you currently have (videos, images, renders, case studies, brochures) that can be repurposed for awareness campaigns?
What tone or voice do you want your brand to convey — innovative and disruptive, or dependable and established?
Do you have internal capacity for content production, or would you like Mediaforce to handle full creative production (copy, video, design)?
Section 5: Competitors & Positioning Who do you see as your main competitors in the Canadian or global mid-rise/modular construction market?
What are Horizon Legacy’s competitive advantages compared to these organizations
Are there any brands or marketing campaigns you admire or want to emulate (construction, tech, or green innovation sectors)?
Section 6: Budget, Timelines & Decision Process What is your estimated monthly or quarterly budget for this B2B initiative?
Are there specific launch timelines or upcoming events that align with this campaign (e.g., conferences, RFP cycles, government announcements)
Section 7: AI, Automation & Data Do you currently have a CRM or lead management system in place (e.g., HubSpot, GoHighLevel, Salesforce)?
Section 8: Final Insights What’s most important to you in choosing a marketing partner (strategy, transparency, innovation, ROI, relationships)?
Is there anything else we should know to make this proposal 100% aligned with your goals?
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