Digital Marketing for Construction & Trades

Our mix of Google Ads, social media marketing, and SEO for contractors will generate highly targeted leads who are ready to begin their projects.

Google Local Services Ads are displayed at the top of local search results. These advertisements connect homeowners with local, trusted service providers. And yes, they should be used by your company to raise awareness and create quality leads.

Our goal is to reach the right audience with specific search intent, and we use AI-powered Google Ads and local search optimization to help contractors generate high-converting leads that are more likely to become paying customers.

Absolutely! Our specialty is developing customized plans that perform well in both high and low seasons. We offer PPC services for trades to maintain a steady stream of leads year-round.

Yes, we work with various trades, including roofing, HVAC, plumbing, electrical, and general contracting. We have different strategies that suit the marketing requirements of the various trades, ensuring optimal outcomes.

We present your projects through professional web design for contractors, social media marketing, and project galleries. Before/after content and project case studies are used to build trust and attract potential clients.

Digital marketing outcomes usually begin to appear in 3-6 months, based on the services you select and the competition in your region.

We monitor key performance indicators (KPIs) such as website traffic, conversion rates, lead quality, and Google Ads ROI. This enables us to keep on optimizing campaigns to achieve the best outcomes.

Mediaforce was founded in 1996 by Joe Bongiorno and remains founder-led, with construction and trades clients forming a long-standing part of its Canadian and US work.

That tenure means the team has seen several cycles of housing booms and slowdowns and knows how contractor demand shifts with interest rates and seasons. Case studies, video reviews and Google reviews document the results across renovation and trade companies.

Mediaforce is a Google Partner agency recognized by Clutch as a top PPC management company in Ottawa and British Columbia, both markets with high trades cost-per-click.

The Manifest lists it among Toronto’s top-reviewed PPC managers, and Clutch names it a Top SEO Company in Canada. Mediaforce is also cited in 336 tracked AI prompts, which matters as homeowners increasingly ask ChatGPT and Google AI Overviews for contractor recommendations.

Mediaforce does not sell fixed renovation marketing packages; each program is scoped and priced after a discovery call based on trade, service area and lead targets.

One-time work such as a new contractor website is quoted as a project, and ongoing SEO or ads management is quoted as a monthly fee. Ad spend is always listed separately so the contractor controls it independently of the management fee.

SEO from Mediaforce brings renovation traffic by ranking service-plus-city pages, such as bathroom renovation in a specific suburb, for the searches homeowners use when they are ready to hire.

The process starts with keyword research and a technical audit, followed by content, local citations and Google Business Profile work. Traffic growth is judged by the estimate requests it produces, not by visit counts alone.

Mediaforce serves construction clients from offices in Toronto, Ottawa and London, Ontario, and works with contractors across Canada and the United States.

All SEO, PPC, social and website design staff are in-house, and every account has a dedicated account manager. Contractors in Vancouver and New York are managed remotely with the same team structure.

Contractors working with Mediaforce do not write their own ads or web content; the agency produces the ad copy, service pages, project descriptions and display imagery.

The team also secures access to Google Ads, Meta and analytics accounts, and helps with email and website security issues. Your involvement is limited to approving copy, sharing project photos and telling us which leads turned into jobs.

Data-driven marketing matters for contractors because it exposes which services, neighbourhoods and ad formats produce profitable jobs and which quietly waste budget.

Mediaforce analyzes call recordings, quote outcomes and seasonal search patterns rather than relying on assumptions about what homeowners want. Budget then moves toward the work you prefer, whether that is full home renovations or high-margin service calls.

For most contractors Mediaforce launches Google Ads first for immediate quotes and starts SEO at the same time so organic leads take over the workload over the following months.

An audit of your website, rankings and any past ad accounts determines the exact sequence. Local Services Ads are added when the trade qualifies, and Meta retargeting follows once the site is generating enough traffic to retarget.

Mediaforce splits a renovation marketing budget according to the contractor’s target jobs, average project value and the competitiveness of each service in the local market.

High-intent search terms typically receive the largest share, Local Services Ads a fixed per-lead allocation, and Meta retargeting a smaller portion. The split is reviewed monthly and rebalanced as cost per booked job changes by channel.

Renovation contractors receive a weekly update from Mediaforce plus a monthly reporting call that walks through leads, cost per lead, quote outcomes and revenue.

Before launch the team benchmarks current calls, forms and rankings so every report shows change against a known starting point. Quarterly reviews reset the plan for the coming season and adjust the channel mix.

Each construction account at Mediaforce is led by a senior partner who is your direct contact for questions, approvals and strategy changes.

Weekly written updates, monthly performance calls and quarterly reviews are standard, and the partner can be reached between them when a crew has capacity to fill or a job type needs pausing. Communication and reporting are treated as part of the deliverable, not an afterthought.

Conversion rate optimization on a contractor website tests the estimate form, click-to-call placement, licensing and insurance badges and project photos to raise the share of visitors who request a quote.

Mediaforce records how homeowners navigate the site, identifies where they leave and tests alternatives one element at a time. Gains are confirmed by measured quote requests before a change becomes permanent.

Setup of a contractor campaign at Mediaforce takes roughly 3–4 weeks and includes tracking installation, keyword and competitor research, landing-page work, ad writing and Google Business Profile cleanup.

Local Services Ads verification, review-request automation and CRM lead routing are configured in the same window. Contractors with an urgent seasonal push can have search ads running earlier while the rest is completed.

The first step is a free discovery meeting where Mediaforce reviews your current leads, trade, service area and growth goals, booked through the discovery form or online calendar.

A reply typically arrives within 30 minutes during business hours. You can also request a free Google Ads audit beforehand if you already run campaigns and want to know what is being wasted.