Canada’s leading
Construction Digital Marketing Agency
For over 20 years we have worked with general contractors and home renovators in Ottawa, Toronto, Vancouver and all across Canada and the US to understand the conversion journey to construction and renovating purchases.
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ARE YOU READY FOR 2025?
It’s time to boost your growth and sales cycles are long. Save $500 on any website optimization, designed to increase your CTR (click through rate) and conversions.
Take advantage of the most experienced website design team in Canada with a FREE website analysis.
Whether your a small renovation company, roofer, a trade or full service general contractor, we can get you better qualified leads and higher conversions.
Construction makes Up 17.9%Of GDP and we’re getting our clients their share of the market.
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Essential Digital Marketing Services for Trades and Construction Companies
Your services are hands-on. Ours are too—just in the digital space. We assist trades and construction firms in generating high-quality leads through full-service marketing, including SEO and email marketing.
Whether you’re a roofer, an electrician, or a renovation expert, these are the key strategies that keep your pipeline full and your jobs expanding.
SEO That Gets You Seen by Local Customers
If you’re not showing up when someone searches for your services, you’re losing jobs to your competitors. We build smart, hyper-local marketing strategies for SEO for construction company websites that get results. From your homepage to your service pages, everything is optimized to appear in map listings, local searches, and Google’s top spots, where the real conversions happen. As part of our SEO services for construction companies, we also help manage your reviews, directory listings, and mobile optimization.
Social Media That Builds Trust and Showcases Your Work
Whether it’s before-and-after shots of renovations or short reels of a finished kitchen, social media is your digital portfolio. With our approach to social media marketing for construction companies, you don’t just post—you connect. We turn every job into a story, every post into engagement, and every comment into a conversation that keeps your business top-of-mind. We help you be visible where your ideal clients are already scrolling—and ready to hire.
Email Marketing That Turns Past Clients Into Repeat Business
One project can lead to three more—if you stay in touch. We create email marketing campaigns for construction that keep your brand front and centre, from seasonal reminders to follow-up offers and referral requests. For many trades, the best leads come from satisfied customers, and email marketing for construction companies makes it easy to keep the conversation going. It’s not just about staying visible; it’s about staying trusted.
Paid Ads That Fill Your Calendar With Booked Jobs
When you need quick, reliable leads, paid search is still the fastest route to conversions. We run high-intent Google Ads campaigns that target people already searching for the services you offer—like “basement finishing in Ottawa” or “HVAC repair near me.” Every campaign is tested, tracked, and optimized. You’ll know exactly how every dollar is working and how many leads it’s generating.
Websites That Turn Clicks Into Calls
Most construction websites are just digital brochures—but yours should be a sales tool. We create fast, mobile-optimized websites built for lead generation. Whether someone visits you on their phone after seeing a Facebook ad or lands on your homepage from Google, the experience will be clear, easy, and persuasive. And unlike templated websites, ours are designed specifically for contractors, trades, and renovation businesses.
One Strategy, All Under One Roof
You don’t need five different agencies doing five other things. With Mediaforce, everything from your SEO for construction companies to your email automation works together as one unified system. That means better data, smarter decisions, and faster growth—all with one team that knows your business and is invested in its success.
When you partner with a construction digital marketing agency like us you’re partnering with a proven industry leader.
We’re hungry for results just like you. And we’re serious about getting you found by people in their ‘I need to…’ moments. Our Case Studies, showcase some of our success stories, and our data-driven approach to marketing ensures we meet our clients’ growth-objectives.
Why Mediaforce is the Best Digital Marketing Partner for Construction Businesses
Finding reliable leads in construction or trades is tough—converting them is even tougher. That’s why you need a marketing partner who understands your business and your buyers.
At Mediaforce, we don’t just generate traffic; we help you win better projects with smarter strategies tailored to how people buy renovation and trade services.
We Understand the Construction Customer Journey
Construction and trade clients don’t just want leads; they want qualified, ready-to-buy homeowners and commercial clients. At Mediaforce, we know how your customers think. Whether they’re typing “basement renovation quote” or “roof repair emergency,” we help you show up when it matters. We know the timing, seasonality, and urgency of your industry—and we adjust your strategy accordingly.
Our Results Come From Real Experience
We’ve helped contractors, roofers, electricians, and renovation companies across North America scale their businesses with smart, data-driven digital strategies. From single-location trades to national renovation firms, we understand how to attract, convert, and retain high-value leads. That’s what makes us more than a vendor; we’re a long-term growth partner.
We Specialize in Lead Quality, Not Just Quantity
It’s easy to generate traffic. What’s harder—and more valuable—is bringing in homeowners and businesses who are ready to book. As a construction business-focused digital marketing agency, we are interested in enhancing your lead quality, project sizes, and customer retention. This implies accurate keyword targeting, narrow ad campaigns, and landing pages designed to convert rather than inform.
We Know Local Markets and Competitive Niches
From roofing in Ottawa to HVAC in Vancouver, construction is one of the most competitive industries online. Our deep experience in SEO for construction companies and paid ads helps you cut through the noise. We optimize your campaigns for your area of service, job type, and level of competition, putting you ahead in a saturated city or a small town.
We’re a Full-Service Partner, Not a One-Off Vendor
You’re busy running your team, quoting jobs, and managing timelines, and you don’t have time to babysit your marketing. That’s why Mediaforce handles every piece—from tracking and analytics to email marketing for construction companies—all aligned under one strategy. You’ll always know what’s working, how many leads you’re getting, and where the next opportunity lies.
https://www.youtube.com/watch?v=xhqAXOuzvMk
In today’s fast-paced digital era, the construction, renovation, and trade-related industries have witnessed a significant shift in the way they attract customers and expand their businesses.
This transformation has made it increasingly vital for professionals such as plumbers, HVAC companies, electricians, and roofers to harness the expertise of credible digital marketing agencies like Mediaforce. Here’s a glimpse into how these trades can leverage digital marketing prowess to generate quality leads and foster growth across North America.
- 1. Precision Targeting: A seasoned digital marketing agency understands the intricacies of audience segmentation. For businesses in the construction and trade sectors, this means reaching potential clients who are actively searching for services. Through data-driven strategies, these agencies identify the demographics, geographic locations, and online behaviors of individuals seeking plumbing, HVAC, electrical, or roofing solutions. By honing in on the right audience, businesses can enjoy a higher conversion rate of leads into loyal customers.
- 2. Amplified Online Visibility: The modern consumer’s journey often begins with a search engine query. To capture their attention, businesses must rank prominently in search engine results. Expert digital marketing agencies specialize in optimizing websites for search engines (SEO), ensuring that these trade professionals appear at the top when potential customers seek their services. Enhanced online visibility not only brings in more leads but also instills trust and credibility in the minds of consumers.
- 3. Compelling Content Creation: In the digital realm, content is king. Exceptional content showcases expertise and builds trust. A digital marketing agency can craft engaging content, including informative blog posts, captivating videos, and informative social media updates. By educating potential clients about the value of their services, businesses can not only increase organic traffic but also establish themselves as authorities in their respective fields.
- 4. Social Media Engagement: Social media has become an indispensable tool for engagement and brand building. Digital marketing agencies adeptly manage and optimize social media profiles, creating meaningful interactions with the target audience. This ongoing engagement keeps the business in the forefront of customers’ minds and fosters a sense of community and trust.
- 5. Measurable Success: A major advantage of digital marketing is its measurability. Skilled agencies utilize sophisticated analytics tools to monitor campaign performance closely. They can then analyze data to fine-tune strategies continuously, ensuring that marketing efforts remain cost-effective and yield a high return on investment (ROI).
- 6. Staying Ahead of Trends: The digital landscape is ever-evolving, with new trends, platforms, and technologies emerging regularly. Digital marketing agencies stay at the forefront of industry developments and adapt strategies accordingly. This adaptability guarantees that businesses in construction, renovation, and trade-related sectors remain relevant and competitive in the dynamic North American market.
In conclusion, for professionals in the construction, renovation, plumbing, HVAC, electrical, and roofing industries, partnering with a credible digital marketing agency like Mediaforce is akin to having a trusted ally in the digital realm. Through precise targeting, enhanced online visibility, compelling content creation, social media engagement, measurable results, and staying ahead of trends, these businesses can secure quality leads and foster sustainable growth in North America’s ever-evolving marketplace.
17.9%
Of GDP
97%
Of consumers search online for local businesses
3
Over 3.96 billion social media users worldwide
In a sector that constitutes a substantial 17.9% of GDP, such as construction, it’s imperative for businesses to employ effective digital marketing strategies to gain a competitive edge and secure a larger market share in North America.
Mediaforce, a prominent digital marketing company, plays a pivotal role in helping construction, renovation, and trade-related professionals like plumbers, HVAC companies, electricians, and roofers achieve precisely that. Here’s how Mediaforce can assist these industries, along with some relevant industry statistics:
1. Targeted Lead Generation: Mediaforce excels in identifying and engaging potential customers actively searching for construction and trade services. Industry statistics indicate that over 97% of consumers search online for local businesses, with 46% of Google searches seeking local information. By crafting data-driven strategies, Mediaforce can connect these businesses with their target audience effectively, boosting lead generation.
2. Enhanced Online Visibility: Approximately 63% of consumers use websites to find and engage with businesses, according to industry data. Mediaforce’s expertise in search engine optimization (SEO) ensures that businesses in these sectors rank higher in search engine results, increasing their online visibility and credibility.
3. Content Marketing: Industry statistics reveal that 88% of B2B marketers use content marketing as a core strategy. Mediaforce can help construction and trade businesses create compelling content that educates and informs potential customers, positioning them as industry authorities.
4. Social Media Engagement: In the construction and trade sectors, social media presence is crucial. With over 3.96 billion social media users worldwide, leveraging platforms like Facebook and Instagram can significantly impact brand visibility. Mediaforce can manage and optimize social media profiles to engage with the target audience, keeping these businesses top-of-mind.
5. Measurable Results: A digital marketing agency like Mediaforce utilizes analytics tools to track campaign performance. Industry statistics indicate that 73% of marketers invest in data analytics to measure ROI. This data-driven approach ensures that marketing efforts are cost-effective and yield a high ROI.
6. Adapting to Trends: Staying ahead of industry trends is vital. Mediaforce, with its finger on the pulse of the digital landscape, can help construction and trade businesses adapt to emerging trends, technologies, and platforms. For example, industry statistics show that mobile usage accounts for 52.6% of internet traffic, making mobile optimization essential.
By partnering with Mediaforce, construction, renovation, plumbing, HVAC, electrical, and roofing businesses can harness the power of digital marketing to secure a larger market share in North America. With industry statistics emphasizing the importance of an online presence, targeted lead generation, and content marketing, Mediaforce’s expertise ensures these businesses thrive in a competitive landscape while contributing to the 17.9% share of GDP that the construction sector holds.
Some of our newest construction clients
BBS Construction
BBS approached us in 2018 to assist in designing a new website and provide a strategic digital marketing plan to help grow the company.
NYCO Construction
NYCO approached us in 2021 to assist in designing a new website and provide a strategic digital marketing plan to help grow the company. They have now opened a second cabinet business due to the growth Google ads campaigns have provided.
Meraki Construction
Meraki approach us in 2022 to assist in designing a new website and provide a strategic digital marketing plan to help grow the company.
Lagois Construction
We have worked with Lagois for 10 years now. By ensuring their website gives the best experience possible we have been able to help Lagois acquire better quality leads, leading to bigger and better jobs.
Remember Me Roofing
We have worked with RMR for 7 years now. By ensuring their website gives prospective customers best experience possible we have been able to help RMR acquire better quality leads.
Kitchens & Bathrooms First
We have worked with KBF for 12 years now. By ensuring their website gives the best experience possible we have been able to help KBF acquire better quality leads, leading to bigger and better jobs.
FAQ’s
Questions? We have answers.
How long have you been in business?
20 years+ has given us the time to understand internet marketing and how it directly relates to a company’s ability to not only grow, but last. With over 20 years in the digital marketing industry, countless testimonials, Google reviews, video reviews, case studies and more we are a trusted source of digital marketing expertise for businesses in North America.
What awards have you won?
We have won a number of awards including Top SEO Agency in Canada, #1 Website design Agency Ottawa, Top PPC Agency in British Columbia and more. With over 20 years in the digital marketing industry, countless testimonials, Google reviews, video reviews, case studies and more, we are a trusted source of digital marketing expertise for businesses in North America.
What is your pricing?
Our pricing varies from one time engagements like website design to monthly services like SEO or Google ads management. Because every business is at a different stage and has different goals and objectives we have not developed packages. Book a quick discovery meeting and we can review your objectives and provided some example pricing.
Can you get us more traffic?
Yes. More traffic is easy. More importantly, we get our clients valuable traffic. Traffic that is actually relevant and will convert at a higher percentage. How do we do this? Many different ways but it all starts with an audit and keyword research. Phase II moves into website design and conversion optimization. Your design, call of action, offers, bounce rate and other factors will tell us a lot about what we need to do.
Are your teams in Canada?
Our teams are located in Toronto, Ottawa and London ON. With 3 dedicated in-house marketing teams (SEO, PPC, Social) an award winning dedicated website design team and dedicated account managers making it all happen, we have the talent and disciplines to help you achieve your goals.
Are you a full service agency?
We exist to help our clients succeed. Part of that is making it easy. We will assist in access to channels or platforms, we do all the keyword research, all the content and ad writing and all the imagery for display ads. We will also assist in email and tech support, website security and anything else we feel is critical for success.
What is data driven marketing?
Data-driven marketing relies on the strategic use of data to understand customer behavior and preferences. This allows companies to personalize their marketing efforts and improve the overall customer experience. By analyzing data such as purchasing patterns, demographics, and responses to various campaigns, businesses are able to tailor their messaging in order to better meet the needs and wants of their customers. Data-driven marketing can also help identify high-value segments within a larger target audience, allowing for more efficient allocation of resources and ultimately leading to increased sales and profitability. Overall, utilizing data effectively in marketing strategies can have a significant impact on a company’s success.
What services do I need?
This really depends on your current situation. After a thorough audit reconciled against your objectives we will be able to confidently tell you exactly the first steps and what channels need to be utilized, further leveraged, optimized or cancelled. As an example, Google ads will get you short term performance and SEO will get you long term performance.
What should my budget be?
By having a clear understanding of your business objectives, industry, competitors, your current situation, budget, expectations and more we can clearly plan out a digital roadmap to get you where you want to be. Our digital marketing questionnaire can give us clear indicators of expectations and first steps.
Do you measure and report results?
Yes. Our measurement model is critical to understanding success factors. Once we understand your objectives, your industry, your competitors and benchmark your current situation, we can then develop and digital road map, usually including; website optimization, updated tracking analytics, SEO and Google ads management to get you where you want to be. Regular weekly updates, monthly reporting calls and quarterly reviews are standard.
Account manager, reporting and communications
Communications and reporting are as important as performance. During onboarding you will be assigned a senior partner (Mike Townshend) who will be your main point of contact. Regular weekly updates, monthly reporting calls and quarterly reviews are standard.
What is CRO?
Conversion rate optimization or CRO involves analyzing and testing elements on your website or app to improve the percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter. This process involves thoroughly understanding your target audience’s wants and needs, and using that information to optimize important elements like calls-to-action and website layout. CRO tactics can also include A/B testing, where different versions of a web page are shown to different groups in order to determine which performs best. By constantly evaluating and improving these touchpoints, CRO can play a crucial role in moving prospects through the marketing funnel and ultimately converting them into customers.
How long does it take to see results?
While paid programs such as Google Ads or Facebook ads can produce results right away, other tactics such as search engine optimization (SEO) take a bit longer to see a return on investment. This patience is crucial, however, as building a strong foundation for organic search traffic can have lasting impacts on your online visibility and traffic in the long run. The reality is that SEO is a constant and ongoing process involving proper keyword research and website optimization, as well as regular content production and link building. These steps take time to show results, but the payoff is worth it in the end. So while it may be tempting to go for quick, paid solutions, also prioritize investing in long-term strategies like SEO for continued success in the digital realm.
What is the setup time?
Usually 3-4 weeks.
How do I get started?
Simply visit our discovery meeting page and fill out the form or book a meeting through calendly. A member of our team will be in touch, usually within 30min.
