Our Client Spotlight highlights the businesses we’ve had the privilege to work with, and the results we’ve built together. From local service providers to growing brands, each story showcases real strategies, real performance, and real growth.
Explore how our clients are standing out in their markets, generating leads, and building stronger digital foundations.
Boreal Folk is a small-batch skincare company based out of Ottawa, rooted in farm life and handcrafted with care.
Their products are made using botanicals grown on their own farm, sustainably wildcrafted plants gathered from their land, and thoughtfully sourced Canadian ingredients.
Everything they create is closely connected to its origin, from formulation through to packaging, resulting in products that are simple, intentional, and aligned with their values.
“Everything is done intentionally, from how the products are made to how they’re packaged.”
What makes Boreal Folk unique is how integrated their process is with their environment.
They grow and harvest many of their own ingredients, ensuring full control over quality and sourcing. This allows them to create products that reflect both the land they come from and the care that goes into producing them.
Their approach extends beyond the product itself.
They use minimal, recyclable glass and biodegradable packaging wherever possible, keeping their footprint low while maintaining a clean and consistent brand experience.
When we began working with Boreal Folk, the goal was straightforward:
To ensure their online presence reflected the quality of their products and the story behind the brand — while also supporting more consistent growth.
Our work focused on:
Since then, Boreal Folk has seen steady growth, including roughly 60% growth in sales, while maintaining a healthy return on ad spend.
They’ve also seen stronger engagement from the right audience, helping them build momentum in a way that aligns with their brand and values.
https://www.youtube.com/shorts/f3YPdilEdrU
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Our Client Spotlight series shares the journeys of the companies we work with, highlighting their vision, their challenges, and how the right digital strategy helped them grow, scale, and stand out.
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