Digital Marketing for Automotive & Dealerships

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AN AUTOMOTIVE DIGITAL MARKETING AGENCY CAN HELP YOU UNDERSTAND THE TRADITIONAL AND/OR EV ELECTRIC CAR BUYING JOURNEY AND OPTIMIZE IT

Increase awareness of your dealership and services offerings to the right customers at the right time. This will get more qualified prospects in for test drives or bookings for service. We can target specific car owners (new & existing) with offers increase your sales using SEO, Facebook Ads, Google Ads and Website design.

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Canada’s Top Digital Marketing Partner for Car Dealers & Auto Service Centers

At Mediaforce, we know the special needs of today’s dealerships and auto service providers. Whether you sell new or used vehicles, manage a local service centre, or run a multi-location dealership group, your digital presence needs to perform.

As a leading digital marketing agency for the automotive industry, our approach is always tailored, transparent, and focused on growth.

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The Challenge: Reaching Buyers During Their Online Research Journey

Today’s car buyers spend weeks researching online before ever setting foot in a dealership. They’re comparing models, checking service departments, looking at reviews, and checking local inventory. If your business isn’t visible at each stage of that journey, you’re losing leads to competitors. Our job is to make sure your dealership or service centre connects with the right people at the right time with the right message.

Our team specializes in digital marketing for car dealers that delivers measurable results, more calls, test drives, and service bookings.

Our Approach: Buyer Ready Campaigns for Car Dealers

We design digital strategies that target every step of the buyer’s journey, from the moment someone searches for “used SUV near me” to the moment they’re ready to schedule a service. 

Our systems combine AI-powered SEO for car dealers, Google Ads, and social media to keep your brand visible, credible, and actionable.

Our dealership-focused strategies include:

  • Local visibility via maps, reviews, and location-specific pages
  • Inventory-first advertising to promote real-time availability
  • Dynamic social campaigns to retarget interested buyers
  • Conversion-optimized websites with inventory filtering and booking forms
  • Every element is designed to drive leads, whether for sales, service, or trade-ins.

Service Overview: Automotive Marketing (Full-Funnel)

We don’t just generate traffic, we generate revenue opportunities. Our solutions are tailored specifically for dealerships and service centres that require measurable growth in highly competitive markets. With a dedicated focus on automotive marketing, we help you show up where buyers are searching. From Google Vehicle Listing Ads to location-based SEO and dynamic remarketing, we implement data-driven strategies that get vehicles off your lot and customers into your service bays. Our full-stack offering includes:

  • SEO for Car Dealerships
  • Google Ads for Automotive Businesses
  • Social Media Marketing for Dealerships
  • Website Designs for Car Dealership 

Traditional and AI SEO for Car Dealers: Rank Locally & Sell More Cars

Search is where most automotive buyers begin. Being listed at the top of local results can mean the difference between a sale and a lost opportunity. Our team provides a smart blend of traditional and AI-driven SEO for dealerships, enhancing visibility, traffic, and conversions.

From optimizing your Google Business Profile to writing content that targets your exact inventory and services, we build a powerful local presence across search engines.

Key Benefits of Traditional and AI SEO for Car Dealers:

SEO-for-car-dealers

Be the Best Option in Local Searches

Our campaigns help your dealership rank for important keywords such as “Toyota dealership near me” or “best car service in [city].” Being visible first means winning attention and trust early.

Attract More Qualified Buyers to Your Website

We target users based on buying intent and location, ensuring you attract people who are actively researching vehicles or booking services, not just window shoppers.

Expand Visibility Across Multiple Locations

Whether you operate in one city or several, as a leading provider of automotive SEO services in Canada, we designed our services to help you rank in each service area you wish to reach.

Build Trust with Optimized Service Pages

Your service department is a significant source of recurring revenue. We develop content that highlights what you have to offer while increasing credibility with structure, reviews, and location-specific targeting.

With the help of our auto dealer SEO experts, your dealership will rank higher, convert better, and scale faster.

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Traditional and AI Google Ads for Automotive: Capture Buyer Intent

Paid search is one of the most effective ways to reach customers who are actively looking for their next vehicle or a place to get it serviced. Our team sets up and manages high-performance campaigns that include Google Search, Google Vehicle Listing Ads (VLAs), and dynamic remarketing.

We use a combination of expert strategy and AI-powered Google Ads for automotive businesses to ensure efficiency, performance, and measurable return.

Key Benefits of Traditional and AI Google Ads for Automotive:

Reach Car Buyers at the Right Time

Your ads appear when someone is looking for cars like yours or for the services you provide. Timing is everything—and we ensure your brand is there.

Reduce Your Cost Per Lead with AI Optimization

Our use of AI-driven PPC for car dealers means your campaigns are constantly learning and adjusting to market trends, keeping costs predictable while maximizing leads.

Turn More Clicks into Bookings or Calls

Well-designed landing pages, ad extensions, and location targeting help convert ad clicks into meaningful actions, test drives, quote requests, and service bookings.

Fill Your Lot and Service Bays Faster

Whether you’re promoting a vehicle clearance event or routine maintenance specials, we help you get results fast with ads designed to convert. With the help of our Google Ads agency for automotive clients, you receive a steady stream of quality leads, backed by in-depth analytics and strategy optimization.

Traditional and AI Social Media for Car Dealers: Build Trust & Stay Top-of-Mind

Social media is more than just branding; it’s a powerful tool for engagement, lead generation, and retargeting. With most car buyers spending time on platforms like Facebook, Instagram, and even TikTok, your dealership needs to be where your audience is. We develop content that builds credibility, promotes inventory, and keeps your brand top-of-mind.

Using AI-powered social media ads for automotive businesses, we automate audience targeting and content delivery, ensuring your campaigns reach real potential buyers—not random scrollers.

Key Benefits of Traditional and AI Social Media Marketing for Car Dealers:

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Turn Browsers into Buyers with Dynamic Visuals

We promote your latest arrivals, customer reviews, and dealership walkarounds with eye-catching visuals and short-form videos that drive interest and clicks.

Boost Local Awareness with AI Social Ads

We use AI social media advertising for car dealers to serve targeted ads based on user location, engagement behaviour, and past activity, helping you stay relevant in your market.

Stay Top-of-Mind Year-Round.

Our team takes care of everything, posting schedules, comments, and content strategy, to make sure your dealership has a consistent, professional online presence.

Re-Engage Interested Buyers Automatically

Through retargeting, we show ads to users who’ve browsed your inventory or visited your website, reminding them of the vehicles they viewed and inviting them back to book.

As a leader in social media marketing for automotive, we bring visibility, engagement, and results to your digital showroom.

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Traditional and AI Website Design for Dealerships: Convert Traffic to Test Drives

Your website isn’t just a brochure; it’s your 24/7 salesperson. For dealerships and service centres, the site must load quickly, be mobile-friendly, and turn visits into leads. We offer AI-powered website design for automotive clients that integrates vehicle listings, quote forms, and trust signals into one streamlined experience.

With fast UX, local SEO architecture, and video-enabled gallery sections, your site becomes a digital destination that sells.

Key Benefits of Traditional and AI Website Design for Car Dealerships:

Let Customers Shop Your Inventory with Ease

We develop filtering tools and search functionality to allow buyers to browse by make, model, price, and location. Every listing contains images, specs, and CTA buttons.

Get More Leads With Integrated Forms

Whether it’s “Book a Test Drive,” “Request a Quote,” or “Schedule Service,” we make it easy for users to take action with high-converting forms. Our car dealership website design is built to generate inquiries.

Rank Higher in Search with SEO Ready Pages

Our auto dealer website design services adhere to SEO best practices, so that every inventory, location, and service page is optimized for local search visibility.

Look Professional and Build Trust Instantly

We design with credibility in mind, including review sections, payment calculators, dealership video tours, and staff highlights, creating a site that feels trustworthy and easy to use.

Inventory Marketing: Vehicle Listing Ads & Dynamic Remarketing

Buyers don’t just want to browse; they want to know what’s available now. That’s why we specialize in inventory-based advertising, using real-time vehicle listings across Google and social platforms to put your stock in front of ready-to-buy shoppers.

We also use dynamic remarketing to show specific vehicles to people who’ve already browsed them, encouraging them to return and take action.

We use Google Vehicle Listing Ads (VLAs) to automatically feature your available stock at the exact moment a shopper searches for a relevant vehicle. Whether they’re comparing makes, checking pricing, or looking for local dealerships, your listings show up in real time—with photos, pricing, and lead CTAs.

But the real power lies in what happens after someone clicks. If a shopper visits your site and views a specific vehicle but doesn’t convert, we deploy dynamic remarketing to serve them personalized ads featuring that exact vehicle—across platforms like Facebook and Instagram.

This strategy allows you to:

  • Put live inventory in front of high-intent searchers
  • Bring back interested shoppers with personalized reminders
  • Reduce wasted ad spend by promoting only active listings
  • Keep your ads in sync with your dealership management system
  • Link search, social, and on-site behaviour for seamless lead nurturing

If you’re looking to move more inventory without adding complexity, our dynamic, AI-supported system offers unmatched efficiency and performance.

Why Mediaforce Is the Right Automotive Marketing Partner

At Mediaforce, we know the dealership business inside and out. We don’t have cookie-cutter campaigns; we develop custom strategies based on your inventory, customer behaviour, and local market conditions. As a leading dealership marketing agency in Canada, our team delivers results at every stage of the funnel. Why Dealerships Choose Us:

We Know B2B Sales Cycles and Manufacturing Requirements

We are aware that the manufacturing sales cycle is lengthy and complicated. We plan to develop leads at every level to keep you top of mind throughout the process.

Full-Funnel Execution

We do it all, from car dealership SEO services to paid ads and social media, making your marketing efforts unified and impactful.

Industry-Specific Knowledge

We work with independent dealerships, service shops, and multi-location auto groups. We know what your customers care about and how to reach them.

Clear Metrics and Reporting

You’ll see how every dollar is performing, with access to detailed dashboards that show leads, traffic, and ROI.

When you’re ready to work with a team of auto dealer SEO experts and digital strategists, we’re here to help you scale.

Ready to Drive More Car
Sales and Service Appointments?

At Mediaforce, we help dealerships increase local visibility, improve lead quality, and maximize their return on digital AI marketing. Whether you’re a single-location shop or part of a larger group, our AI-powered and strategy-led campaigns deliver real business outcomes.

Contact us today for your automotive marketing consultation.

Some automotive clients we work with

Ford

We have been working with local ford dealerships for over 10 years.

Let's Work Together

Roy Barber

Roy Barber Automotive has seen a 40% increase in sales since we implemented our digital marketing campaigns.

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Malmberg Truck & Trailer

For over 6 years we have ensured Malmberg Truck & Trailer was ranked on page 1 of Google.

Learn more about how we can help

Gervais Towing

For over 15 years we have helped Gervais Towing remain the top towing company in Ottawa by providing strategic SEO and social media services.

Contact us

FAQs

How do you help dealerships get more leads?

What are Google Vehicle Listing Ads?

These ads feature your real inventory in search results. Our team uses them as part of our Google Ads for car dealers strategy to help drive high-intent traffic to your listings.

How do you use video marketing for automotive?

We incorporate walkarounds, customer reviews, and service explainers into your social media and website. These videos help build trust and engagement before a customer ever contacts you.

Can you help market our service department, not just sales?

How do you assist with inventory-based advertising?

Do you work with independent dealers and auto service shops?

How quickly can we launch a campaign for our dealership?

Can you work with our in-house marketing or sales team?