Google Adwords Marketing Agency Ottawa

Mediaforce has managed paid search since 1996, so its Ottawa Google Ads team has worked through the platform’s entire history, from the original AdWords auction to Performance Max.

That depth shows up in the mechanics: account structures that survive Google’s changes, negative keyword libraries built over years, and bidding decisions grounded in what has actually worked for Ottawa advertisers. The agency remains independent and founder-led.

Mediaforce is a Google Partner agency, and Clutch ranks it among the top PPC management companies in Ottawa.

It is also recognized as the #1 website design agency in Ottawa, a useful pairing because Google Ads accounts depend on landing pages as much as bids. The agency holds a 4.9-star Google rating from 67 reviews and has earned Clutch’s Top SEO Company in Canada listing.

Mediaforce prices Ottawa Google Ads management as a flat monthly program quoted after a discovery call, so the fee does not rise simply because you increase ad spend.

What determines the quote is the work: number of campaigns and ad groups, whether Local Services Ads run alongside search, how many landing pages need building and how much call tracking is involved. Spend paid to Google is planned separately from management.

Match types and negative keywords decide how much of your Ottawa Google Ads traffic is actually relevant, which is why Mediaforce manages them weekly rather than setting them once.

Phrase and exact match keep spend on searches that show clear intent, while broad match is used only with strong conversion data behind it. Negative lists block job seekers, DIY researchers and out-of-area queries, and search term reports feed new negatives into the account continuously.

The Google Ads specialists who manage Ottawa accounts are Mediaforce employees working from in-house teams in Ottawa, Toronto and London, Ontario.

There is no offshore fulfilment layer between you and the person adjusting your bids. Mediaforce runs three dedicated teams covering SEO, PPC and social advertising, supported by a website design team and dedicated account managers, and serves clients across Canada and the US.

Mediaforce structures an Ottawa Google Ads account with one campaign per service line or location, each with its own budget, and tightly themed ad groups that match the exact search.

A typical build includes:

• Search campaigns split by service and intent
• Local Services Ads where the trade qualifies
• Remarketing for visitors who did not convert
• Shopping or YouTube only when the business case exists

Ad extensions, location targeting and ad schedules are configured per campaign rather than inherited from account defaults.

Mediaforce chooses the Google Ads bidding strategy for each Ottawa campaign from its conversion history rather than applying one default.

New accounts often begin with manual or enhanced CPC to control costs while tracking is validated, then move to Target CPA or Maximize Conversions once there is enough conversion data for the algorithm to learn. Target ROAS is reserved for e-commerce accounts with reliable revenue tracking.

For most Ottawa businesses Mediaforce recommends search campaigns first, adds Local Services Ads if the trade is eligible, and treats Performance Max as a later expansion.

Search gives full control over keywords and negatives; Local Services Ads charge per lead and carry the Google Guaranteed badge that homeowners trust; Performance Max spends across Google’s networks automatically and needs solid conversion data or it will chase cheap, low-quality actions. The audit determines the sequence.

Google Ads daily budgets are set by Mediaforce at the campaign level, derived from a monthly figure agreed with you and divided by roughly 30.4 days as Google does.

Google may spend up to twice the daily budget on a busy day but never more than the monthly cap, so pacing is checked weekly to make sure high-intent campaigns are not limited by budget while weaker ones overspend. Budgets shift between campaigns as cost per lead data comes in.

Call tracking is part of every Mediaforce Google Ads engagement in Ottawa, because for many local businesses the phone call is the conversion.

Tracking numbers are assigned to ads and landing pages so each call is attributed to the campaign and keyword that produced it, along with its duration and source. Combined with GA4 and form tracking, this lets reporting show leads, calls, bookings and revenue instead of clicks and impressions.

You will hear from your Mediaforce account manager every week, with a senior partner assigned during onboarding as your main point of contact.

Weekly updates summarise the changes made in the account, monthly reporting calls walk through cost per lead and conversion trends, and quarterly reviews look at budget, seasonality and new campaign types. Questions in between go straight to that partner rather than a shared inbox.

Quality Score is Google’s 1–10 rating of how well a keyword, ad and landing page fit together, and Mediaforce treats it as a direct lever on Ottawa click costs.

A higher score lets an ad rank above competitors at a lower bid, so Mediaforce works on it deliberately: tight ad groups, ad copy that repeats the searcher’s words, and landing pages that load quickly and answer the query. Low scores are a signal to restructure, not just to bid more.

Landing page CRO for a Google Ads campaign is Mediaforce’s disciplined improvement of the page a paid click lands on, measured by the share of visitors who convert.

Mediaforce builds dedicated landing pages rather than sending traffic to a homepage, then works on message match, form friction, trust signals and mobile speed. Each change is tested against the previous version, and only variants that raise conversion rate at a steady cost per click are kept.

Ottawa Google Ads campaigns managed by Mediaforce typically deliver first conversions within days and reach stable, predictable performance in 4–8 weeks.

Automated bidding strategies go through a learning period after any significant change, so Mediaforce avoids constant restructuring that resets the algorithm. Results are compared against the audit benchmarks set at the start, and organic SEO for the same keywords is expected to take 3–6 months, which is why the two channels are often run together.

Google Ads account setup at Mediaforce takes about 3–4 weeks and covers everything needed before spend begins.

The steps run in order: access and billing, keyword research and match-type planning, negative keyword lists, campaign and ad group build, ad copy and extensions, landing pages, then GA4, form and call tracking with test conversions verified. You review the full build before the campaigns are enabled.

Request Google Ads help by booking a free discovery meeting or asking Mediaforce for a free Google Ads audit of your current Ottawa account.

The audit reviews structure, match types, negatives, bidding and tracking, and points out where budget is leaking before any commitment is made. Replies usually arrive within 30 minutes during business hours, and the audit findings become the starting point for the build plan.

Running Google Ads and SEO together gives an Ottawa business paid visibility now and organic traffic that compounds later, and Mediaforce uses each channel to inform the other.

Search term reports from Google Ads reveal which queries actually convert, which sharpens the SEO keyword list; strong organic rankings, in turn, let the paid budget concentrate on terms the site cannot win organically. Both are measured on leads and revenue, not on rankings or clicks alone.

No office visit is required; Mediaforce manages Google Ads for Ottawa clients through video calls, shared reporting and the weekly update cadence.

The local team is available in person for kickoff sessions or quarterly reviews, and some clients prefer to sit down with the PPC specialist when reviewing landing pages or major budget decisions. That option exists because the team is based in the city rather than in another country.

Mediaforce recommends that the Google Ads account be created in your business’s name and linked to the agency’s manager account, so the history and data stay with you.

Billing and administrative access are set up with you as the owner from the beginning. The team also handles ad platform access requests, technical support, email issues and website security so nothing outside the account blocks results.

Mediaforce feeds every tracked lead, call and sale back into the Ottawa Google Ads account so bidding learns from real outcomes instead of clicks.

Conversion actions are given values where possible, low-quality leads are excluded from the optimization signal, and offline results such as closed deals can be imported to show which keywords produce customers rather than enquiries. That evidence drives keyword pauses, bid changes and budget moves each week.

A/B testing on a paid landing page, as Mediaforce runs it, shows two page versions to comparable groups of Google Ads visitors and keeps whichever converts better.

Mediaforce tests one element at a time, such as the headline, the offer or the number of form fields, so the cause of any lift is clear. Tests run until traffic volume justifies a decision, which in smaller Ottawa niches may take several weeks.

A new Ottawa Google Ads account managed by Mediaforce is normally live within 3–4 weeks, with tracking verified before the first dollar is spent.

Rushing the build usually means poor structure and missing negatives that cost more later than the time saved. If you want an honest read on how your current account is structured, request a free Google Ads audit and the team will show you what it would change.