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HOW TO MAKE THE MOST OF A WEBSITE REDESIGN TO INCREASE CONVERSIONS AND SALES

A simple website redesign will often fix more issues than any other aspect of your digital marketing plan. The best website redesigns stay faithful to the brand name by providing a fresh, intuitive interface that attracts new customers.

Trusted Web Design Agency in Vancouver

SEARCH ENGINE OPTIMIZATION (SEO)

Our digital marketing services in Vancouver include SEO (search engine optimization). Get more quality traffic to your site by optimizing content with relevant keywords. Our digital marketing expertise will help your business reach the optimal demographic.

WEBSITE DESIGN AND DEVELOPMENT

Web design and development are part of Mediaforce’s digital marketing offerings. Our digital marketing professionals in Vancouver work with you to optimally construct your website combing your vision with best practices as well as optimized content for SEO.

GOOGLE ADS MANAGEMENT

The paid search specialists at Mediaforce Digital Marketing can assist you with all aspects of your Google Ads (Google Adwords) campaign management. Whether you’re trying to fine-tune an existing Ads campaign or if you are starting from scratch need a thorough campaign setup. We are PPC and Google ads experts.

FACEBOOK ADS MANAGEMENT

With our Facebook Ads Management Services, we can assist you in attracting a specific set of target consumers by designing, optimizing, and effectively administering Facebook ad campaigns for businesses in Vancouver.

Website re-design or re-fresh?

A website redesign will help increase organic search, lower bounce rates, and enhance customer experience. A redesign is more than just a makeover. While an update is an excellent choice, if your platform is looking old, has dated content, and is not optimized for SEO with current keywords, it is time to update it to better suit your business’s needs.

Start By Answering These Questions

  • What is the bounce rate?
  • Who is your targeted audience?
  • What are the most important pages?
  • Why are they visiting your website?
  • Which pages get the most visitors and conversions?
  • Have you got any questions about your service or design?
1

Basic Functionality

Your home page is the first impression that visitors have of your website, and it’s essential to make a good one. However, it’s common to make mistakes when designing it. One of the most popular errors is to include too much information on the page, making it overburdened and unclear. Instead of trying to tell everything about your company in one place, it’s better to keep the content concise and straightforward. Having calls to action (CTAs) helps to guide your visitors and encourage them to take the next step. By keeping your home page clear and to the point, you can make sure that visitors are interested in learning more about your company and converting into customers.
2

SEO

Search engine optimization (SEO) is a vital part of any website redesign. Making a website SEO-friendly enables search engines to crawl each page, translate it, and index it in their database. When a website is indexed, it will direct users to your website when they look for particular topics. The more authority your site content generates the more likely your site will appear on the first page of search results.

Begin with keyword analysis to identify the keywords with search volume that your target audience is typing into search engines (such as Google) to locate content. Once you’ve compiled a list of keywords, incorporate them into your page’s content as required. Keep in mind that the keywords must make sense within the text context; keyword stuffing will not earn you higher scores.

Remember to use title tags, alt image text, header tags and meta descriptions on every page.

3

Mobile Friendly

Customers are constantly using mobile devices to access websites. When building a website, it’s best to use a natively responsive platform like WordPress. The smartphone interface should be more straightforward and less cluttered than the desktop edition. You’ll need to reduce the size of some of the page elements and properties.
4

Speed Counts

Website page speed not only keeps users interested, but it also acts as a rating signal for Google. Visitors will bounce (leave) a sluggish website, increasing the bounce rate and lowering the search engine rankings. Optimizing photos, removing unnecessary plugins, and allowing tab caching are a few ways to increase page speed.

Website optimization and CRO is never really done

Many brands believe their job is finished until their new website goes online. However, user tastes change, browser technology advance, and SEO evolves. Therefore, website work is never really finished; there is still the need to check how the website performs and what needs to be tweaked.

If you’re uncertain of how to develop your website or require a specialist team to audit it, the Mediaforce team is here to help. To outperform your competitors, contact our Vancouver Web Design team today.

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