To succeed in retail, you must constantly adapt and innovate. Early adoption is key. An experienced Retail Digital Marketing Agency can help.
Book Your Free Consultation
Digital Marketing Strategies For Retail Business
In many ways, digital has leveled the playing field for small and medium-sized merchants like our clients Maximus, allowing them to compete head-to-head with large corporations. Social media, digital advertising, and ecommerce have provided huge growth opportunities for all retail merchants, while also driving businesses of all sizes to adapt and innovate in order to stay relevant to their customers. Learn more about the industries we serve.
The barriers between digital and offline channels are blurring as e-commerce becomes more prevalent. Consumers now shop retail online, use their mobile devices to check prices in stores, and buy using whatever channel is available at the time. This is certainly the Consumer Age, which is nothing new for those in the retail industry. An experienced Retail Digital Marketing Agency can create a strategy to engage your consumers online and in store.
ARTIFICIAL INTELLIGENCE AND MERCHANDISING.
How can Retailers Like CHANEL benefit from AI Powered Merchandising?
Design, build and deploy AI and machine learning tools that make your operations smarter.
Let’s talk.
eCommerce. Walk in traffic. Retail sales.
Strategies, tactics and services to help your retail business thrive
We’ve developed specialized strategies, processes, and services to help your retail business thrive. Our talented team of SEO, social, search, content, design and development experts are here to assist you with any area of your retail digital media strategy. We have the knowledge and expertise to help you win, whether you’re a national store or a small local business.
We have 20 years experience dealing with traditional businesses, ecommerce/virtual businesses, and territory-based franchise models.
SEARCH ENGINE OPTIMIZATION (SEO)
Our digital marketing services for retail business include SEO (search engine optimization). Get more quality local traffic to your site by optimizing content with relevant keywords. Our digital marketing expertise will help increase your organic website rankings and provide better quality conversions.
WEBSITE DESIGN AND CRO
Our experienced website design team will work with you to design & build the optimal SEO ready website for your retail store.
GOOGLE ADS MANAGEMENT
The paid search specialists at Mediaforce Digital Marketing can assist you with all aspects of your retail focused Google Ads (Google Adwords) campaign management. Whether you’re trying to fine-tune an existing Ads campaign or if you are starting from scratch need a thorough campaign setup.
SOCIAL MEDIA MARKETING
Facebook / Instagram Ads Management Services, TikTok, Youtube and LinkedIn ads can assist you in attracting a specific set of target local or regional consumers by designing, optimizing, and effectively administering social media campaigns.
How Mediaforce Helps Retailers Adapt to the New Shopping Journey
The modern retail environment is no longer linear. Before your customers make a purchase, they switch between in-store, mobile, and online touchpoints. As a leading SEO agency for the retail industry, we close the gap between where your customers are and where you need them to be—with precision, personalization, and performance-driven marketing.
Here’s how we help retailers keep up and thrive:
We Map the Entire Buyer Journey
The key to influencing people to buy is to understand how they buy. We begin by examining the behaviour of your customers, including awareness, consideration, and purchase, and align your digital strategy to meet them at each point. Your brand remains in the limelight whether a person is scrolling through your products on Instagram or checking prices on Google.
We Sync Online and In-Store Experiences
The modern consumer demands a smooth digital and physical shopping experience. We ensure that your local listings, website, social advertisements and email campaigns are consistent in branding and message. When your online strategy matches your physical experience, you earn credibility and make more sales, both online and offline.
We Leverage the Power of First-Party Data
With cookies on the decline, first-party data is gold. Our team helps you collect valuable customer insights through email opt-ins, loyalty programs, and online behaviour. This data fuels smarter strategies—like email marketing for retail stores that actually convert and social media marketing for retail stores that speak directly to your audience.
We Optimize Local SEO for Every Location
Local retailer SEO is essential for retailers with multiple physical locations. We optimize every location using Google Business Profiles, localized content, and structured data. Our team also builds authority through citations and quality backlinks to improve rankings for “near me” and location-based searches.
We Use AI and Automation to Scale Personalization
Retail moves fast—and so does your customer. This is why we apply automation tools to scale one-on-one interactions across channels. Our email marketing for retail, combined with dynamic website content, is real-time and responsive to shopper behaviour, making it more relevant and profitable.
We should match your online presence with the way your customers actually shop – and see what happens.
Why Mediaforce Digital Marketing for your Retail Business
We appreciate working with retailers who have several physical or virtual locations because they have the potential to produce remarkable digital outcomes with the correct strategy.
Consumers are bombarded with information on the internet, making it difficult for your retail company to stand out. People utilize proximity to boost relevance in order to sift through the noise, which is why “near me” searches are so popular.
We’ve established procedures and best practices that enable shops to localize their website, SEO, social content, and digital advertising to drastically boost relevance with their local customer base.
Your retail store may outrank competitors in search and achieve incredible social media reach using the right strategies, allowing more customers to find you and increase your sales.
59
In the year 2023, a notable trend has emerged in the retail industry as 59% of retailers have chosen to boost their digital marketing budgets. Moreover, a significant two-thirds of these retailers have embraced cause-based or values-driven marketing strategies. According to retailers themselves, Facebook stands out as the platform delivering the most promising return on investment (ROI).
81
When it comes to consumer behavior, a staggering 81% of retail shoppers now initiate their purchasing journey by conducting thorough online research. This statistic highlights the pivotal role online research plays in the modern shopping experience, as evidenced by data from GE Capital Retail Bank.
77
The shift towards mobile devices for shopping-related activities is undeniable, with 77% of shoppers employing their mobile devices to search for products. These searches predominantly transpire on mobile devices, as retail consumers frequently compare competitor products and pricing while physically present in stores.
20
In terms of eCommerce, the industry is poised to witness substantial growth, with a projected expenditure of $36 billion in 2023. This marks a remarkable 20% increase compared to the previous year, underscoring the booming nature of online retail.
18.96
Furthermore, the effectiveness of marketing campaigns is significantly impacted by the number of channels utilized. On average, campaigns employing three or more channels achieve an impressive engagement rate of 18.96% across all platforms. In contrast, single-channel campaigns lag behind, garnering only 5.4%. This emphasizes the essential role of omnichannel marketing in the contemporary retail landscape.
30
Lastly, it’s crucial for retail marketers to recognize the enduring importance of phone calls in the consumer journey. These calls often serve as a critical touchpoint for shoppers, making them an integral aspect of any comprehensive marketing strategy.
From Local Favourite to Online Leader: Expanding Retail Reach
You have created something big in your area; now it is time to bring that to the internet. Going digital with a retail brand does not imply losing the qualities that made it unique; it implies transferring trust, service, and community to clicks, traffic, and conversions.
Building Local SEO for Retailers That Scales
You don’t need a national footprint to win in local search. With local SEO for retail websites, we optimize your listings, product content, and service pages so your store ranks in “near me” searches and beyond—from one location to multiple.
Using Paid Media to Test New Markets
Before committing to expansion, we use smart paid campaigns to test new audiences. Whether it’s social media marketing for retail stores or geo-targeted Google Ads, we find where your offer clicks—then scale what works.
Turning Store Data Into Digital Strategy
Your foot traffic, POS data, and seasonal trends hold key insights. We put that into actionable digital campaigns, combining what already works offline with email marketing to drive online sales through paid retargeting and retail email marketing.
Adapting Messaging for Broader Audiences
The voice that resonates with your local base may need some fine-tuning to resonate online. As a leading retail SEO agency, we help you modify your messages, value propositions, and offers so they’re understandable to new segments without losing your brand.
SEO for Online Retailers Entering New Territories
Scaling SEO isn’t just about ranking; it’s about relevance. Our SEO strategies for online retailers include creating location-aware product content, optimizing category pages, and building authority to compete beyond your local area.
You’ve earned your reputation locally—now let’s grow it digitally. Talk to our retail marketing team about expanding your reach.
What our clients are saying
Poor sales outside of Quebec motivated the Exec team at Maximus to seek out a firm that would be able to deliver and implement a strategy to increase sales over time outside of Quebec
RESULTS
➤ Improved conversions by 8%
➤ Dropped CPC to $24cents
➤ Adspend dropped 30% while improving performance
➤ Sales increased outside Quebec by 30% over inside sales within 40 days
Want To Learn How We Can Help Grow Your Retail Sales?
Speak to one of our digital marketing experts.
BOOK YOUR FREE 30-MINUTE STRATEGY SESSION
