The Results
- Conversion of 4.06%
- Optimized website speed by 600%
The Problem
Otus Group had a content-heavy site that was bogged down with slow loading times, which was negatively affecting the site’s conversions and bounce rates.
The Solution
Mediaforce developed a digital measurement model with business objectives, goals KPI’s and cohort segments to users to understand them and scale growth optimization. We also added cross device compatibility to the site to modernize and upgrade it for current browsing trends.
The Outcome
Otus Group now enjoys a much quicker loading website with updated compatibility and an increased user session duration.
