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• Skippable in-stream ads.
• Non-skippable in-stream ads.
• In-feed video ads.
• Bumper ads.
• Outstream ads.
• Masthead ads.

Did you know that Youtube offers the opportunity to target your ads to people with specific interests, life events, and even custom affinity segments? This means that you can reach audiences who already have an interest in relevant topics, making them more likely to engage with your ad. Along with targeting demographics like age and location, Youtube’s ad targeting options offer a unique way to fine tune your advertising strategy and drive more successful outcomes. So next time you’re planning a Youtube ad campaign, be sure to consider all the targeting options available to you. Your brand awareness and consideration may thank you for it.

With video becoming an increasingly popular way to advertise, it’s important to optimize your strategy and make sure you’re reaching the right audience. One effective way to do this is through retargeting, specifically on YouTube. By creating a custom audience of people who have viewed your organic videos or video ads, you can effectively target those who have already expressed interest in your brand. And the best part? This method yields high-quality leads on YouTube compared to other social media networks like Facebook and Instagram. So if you want to take your retargeting game to the next level, give YouTube a try. You may be surprised at the results.

To design great advertising, follow the AIDA copywriting formula: produce an attention-getting headline, raise user interest by discussing benefits, develop a desire for your product, and end the ad with a call to action.