Hakim Optical Digital Marketing & Brand Refresh Questionnaire (2025)

If you are onboarding as our new client – WELCOME ABOARD.

This questionnaire will help gather the data we need to start your new marketing campaign.

If you are submitting this to give us more information – Awesome.

This questionnaire will help gather data we need to learn more about your business and industry.

Hakim Optical Questionnaire (#57)

Business & Brand Objectives

Primary Goals for 2025:

What are your top business objectives for the coming year? (e.g., revenue growth, brand awareness, new store openings, e-commerce expansion)

Do you have specific revenue or growth targets that marketing needs to support?

Brand Positioning & Refresh:

What aspects of your current brand do you want to retain, and which need refreshing to appeal to new or younger audiences?

Are there any brand guidelines or messaging frameworks we should adhere to or update?

Which competitors or industry peers have branding or marketing you admire? Why?

Key Performance Indicators (KPIs):

Which metrics do you currently track for marketing success? (e.g., sales, foot traffic, website traffic, social media engagement, conversion rates)

Are there any new KPIs you’d like to measure in 2025?

Target Audience & Market Insights

Demographics & Segments:

Who are your primary audiences (age, location, interests, pain points)?

Are you seeking to attract new segments or demographics? Which ones?

Competitor Landscape:

Who are your main competitors, and what differentiates your brand from theirs?

Is there a particular competitor’s strategy you wish to learn from or emulate?

Market Challenges:

What are the biggest hurdles facing Hakim Optical in the current market (e.g., economic factors, consumer trends, technology shifts)?

How do you plan to address these challenges?

Digital Marketing Strategy

Website & SEO:

Current Website Performance:

What are your main challenges (site speed, content gaps, conversion rates)?

Which specific keywords or product lines are most critical to rank for?

Have you done an SEO audit recently or implemented any recommendations?

Local SEO:

How important is driving in-store traffic for your brand (vs. online sales)?

Do you have multiple store locations that require optimized local listings (e.g., Google Business Profiles)?

Paid Advertising & PPC

Ad Campaign History & Goals:

Which platforms do you currently advertise on (Google Ads, Meta, TikTok, YouTube, etc.)?

What has been your past ad spend, and are you looking to increase or optimize it?

Targeting & Budget:

Do you have audience segments already set up for paid campaigns?

Are there any new platforms or networks you’d like to test in 2025?

Social Media & Content Marketing:

Platforms & Engagement:

Which social media channels matter most to your brand (Facebook, Instagram, TikTok, LinkedIn)?

What type of content has performed well historically (videos, user-generated content, influencer partnerships)?

Influencer & UGC:

Are you open to collaborating with influencers or leveraging user-generated content?

What engagement metrics (followers, shares, sales conversions) are most important?

Video Marketing:

Video Types & Distribution:

Which types of videos are you interested in creating (product demos, brand storytelling, customer testimonials)?

Where do you plan to showcase these videos (website, social media, in-store displays, TV ads)?

Production Resources:

Do you have an in-house team or will you need external production support?

Have you experimented with short-form video platforms (TikTok, Reels, YouTube Shorts)?

Offline & Traditional Marketing

Current Offline Channels:

Are you using TV, radio, billboards, print ads, or other traditional methods?

How do you see digital marketing integrating with these efforts?

Partnerships & Sponsorships:

Do you have existing brand partnerships or sponsorship agreements that might impact your 2025 strategy

Are there any new partnerships you’re pursuing?

Technology & Infrastructure

Tools & Platforms:

What CMS, e-commerce platforms, and CRM systems are you currently using?

Do you use marketing automation or email marketing tools? Which ones?

Openness to New Technologies:

Are you looking to explore new platforms (e.g., advanced analytics, AI-driven marketing tools)?

Do you have any security or compliance requirements (privacy regulations, PCI, etc.)?

Data & Analytics:

What analytics or reporting tools do you rely on? (Google Analytics, CRM dashboards, etc.)

How do you currently collect and manage customer data?

Measurement & Reporting

Reporting Frequency:

How often would you like performance updates (weekly, monthly, quarterly)?

Are there specific dashboards or custom reports you need?

Success Benchmarks:

What are your key benchmarks for 2025 (e.g., ROAS, CAC, organic traffic growth, brand sentiment)?

Do you have a baseline for these metrics from previous years?

Budget & Timeline

Budget Range:

What is your allocated budget for digital marketing and brand refresh efforts in 2025?

Are there any constraints or phased spending you want us to consider?

Project Phasing & Deadlines:

Do you have any immediate priorities or urgent campaigns?

Are there specific dates, product launches, or store openings we should align with?

Long-Term vs. Short-Term Vision:

Would you prefer an all-in approach from the start or a phased rollout?

How do you envision scaling or evolving these initiatives beyond 2025?