B2B Marketing Questionnaire for L’empreinte

If you are onboarding as our new client – WELCOME ABOARD.

This questionnaire will help gather the data we need to start your new marketing campaign.

If you are submitting this to give us more information – Awesome.

This questionnaire will help gather data we need to learn more about your business and industry.

B2B Marketing Questionnaire for L'empreinte

What's most important to you about this engagement ?

Business Objectives

Short-Term Goals:

What are your primary business goals over the next 6-12 months?

Are there any particular products or services you want to prioritize in these markets?

Long-Term Goals:

Do you plan to expand beyond the northeastern US including NY in the future?

Challenges and Pain Points

Are there any barriers to entry in the northeastern US and Ontario markets that concern you?

Ideal Clients

Target Audience Details:

Describe your ideal client profile. (e.g., SMBs with $10-50 million in revenue, specific industries like cosmetics, restaurant, or retail.)

Are there specific sectors or verticals you want to target within your services (e.g., packaging, direct mail, publication printing)?

What is the average LTV of a client?

Prospect Pain Points:

What problems do your ideal clients typically face that L’empreinte can solve?

How do your clients typically decide on a printer? (e.g., price, turnaround time, quality, sustainability.)

Decision-Making Process:

Who are the key decision-makers within your ideal clients’ companies? (e.g., marketing managers, procurement teams, business owners.)

What factors do you believe most influence their decision to choose a printing partner?

Competitors

Who do you consider to be your competitors?

Sales Process

Sales Workflow:

Describe your typical sales process from initial contact to closing a deal.

How long is your sales cycle on average?

Lead Handling:

How do you currently handle inbound leads?

Existing Sales and Marketing Tools:

Are you using any CRM systems or sales tools currently? If yes, which ones?

Sales Challenges:

What obstacles do you face in converting leads to clients?

Branding and Messaging

Brand Perception:

"Anglophone audiences may not fully understand or resonate with the name 'L’empreinte.' What strategies do you feel are most important to help clarify and communicate the brand’s identity and services to English-speaking audiences without altering the name?"

Unique Selling Points (USPs):

What sets L’empreinte apart from competitors in the printing industry?

Market Positioning:

How do you want your brand to be perceived in new markets like the northeastern US and Ontario?

Other

Email Marketing:

Do you have an existing email database?

Are you currently using email marketing to nurture leads and support your sales team?