Mediaforce redesigned the website architecture, including a new landing page to enhance user experience of the Smart Vendor brand. Using persuasive journey architecture throughout, Mediaforce tightened the alignment of user intention and business objectives.
Digital Marketing Case Study for Retail Software Provider
The redesigned website had impactful results: Smart Vendor saw increases to Goal completion rate (+49%), unique page views (+4%), average session duration (+19.44%), and a reduction to the bounce rate (-11%). The newly engineered site generated 180% more leads within the first three months. Smart Vendor’s new website provided a user-experience that drove conversions.
Digital Marketing has become an essential aspect of promoting retail software in recent years. With a plethora of online platforms available, it’s important for businesses to leverage them to their advantage. An effective digital marketing strategy can increase visibility and conversions, leading to substantial growth for a company. Through various techniques such as search engine optimization, social media marketing, and email campaigns, businesses can connect with their target audiences on a more personal level. By employing a well-managed digital marketing plan, retailers can establish their brand identity and create a loyal customer base. Therefore, it’s vital for retailers to incorporate digital marketing into their overall marketing strategy to stay ahead of the competition in today’s tech-driven industry.
