Mediaforce redesigned the website architecture, including a new landing page to enhance user experience of the Smart Vendor brand. Using persuasive journey architecture throughout, Mediaforce tightened the alignment of user intention and business objectives.
The redesigned website had impactful results: Smart Vendor saw increases to Goal completion rate (+49%), unique page views (+4%), average session duration (+19.44%), and a reduction to the bounce rate (-11%). The newly engineered site generated 180% more leads within the first three months. Smart Vendor’s new website provided a user-experience that drove conversions.