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Digital Marketing and Development for Facial Surgery and Cosmetic Centre of Ottawa

Digital Marketing Case Study for Medical Clinic

Mediaforce created a dashboard based on business objectives for stakeholder needs, to present both online and offline, business-critical data.  Uniting the offline data from the pre-existing Customer Relationship Management System (CRM) with the online data set, it became possible to identify the most valuable keywords to generate higher revenues: connections could be drawn between online appointment requests and users that became regular clients.

Using their dashboard data, the Ottawa Facial Surgery and Cosmetic Centre was able to drive up conversions both online and offline. Re-marketing techniques helped increase online appointment bookings which grew rapidly and improved lead generation.

Digital marketing has become a crucial component for cosmetic surgery practices to attract potential patients and grow their business. In today’s technology-driven world, having a strong online presence is essential for any business, and this rings true for the cosmetic surgery industry as well. Through an effective digital marketing strategy, cosmetic surgery practices can strategically market their services to their target audience, increase their website traffic, and ultimately increase patient bookings. This can include tactics such as search engine optimization, social media marketing, email marketing, and even virtual consultations. By utilizing these strategies, cosmetic surgery practices can establish themselves as reputable and trustworthy sources in the industry, and ultimately attract patients who are seeking life-enhancing cosmetic enhancements. As the competition continues to grow in this industry, it is important for practices to adapt and take advantage of the many benefits that digital marketing can offer.

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