The details of a single post in Mediaforce’s Social Media campaign for the European Union’s delegation to Canada tells the story: a post announcing the launch of the EU’s Twitter feed targeted 12,000 people, reached reached 4,400, and successfully engaged 1,700 people. The campaign achieved a click-through-rate of 3.045% and a relevancy score of 9/10.
Even on a modest budget, Mediaforce’s social media strategy clearly drove awareness and engagement.