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Digital Marketing for CPMA

Association Social Media Marketing Case Study

Mediaforce worked on a social media campaign called “#halfyourplate” to encourage Canadians to incorporate more fruits and veggies in their daily diet. We executed exhaustive research in order to develop strategic social tactics for reaching individuals in unique ways to influence behaviour changes.

Mediaforce’s strategy for CPMA resulted in a strong, positive gains on social platforms. The campaign had an amplification rate 800% higher than the industry benchmark for a successful Social Media Campaign example in Canada: we helped CPMA to earn 4.5 million impressions, reach 1.5 million people and win 20,000 Facebook fans.

The Canadian Produce Marketing Association (CPMA) is a not-for-profit organization representing fresh fruit and vegetable marketing companies across Canada. CPMA’s vision is to enable and lead the produce industry through market enhancement and facilitation of fresh fruit and vegetable trade among its members. Based in Ottawa, Ontario, CPMA covers the entire journey of produce from the farm gate to the dinner plate.

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