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Accedian Networks Digital Marketing Case Study

Digital Marketing Case Study for Technology Company

Accedian - Client of Mediaforce Digital Marketing

To drive conversions on the Accedian website, Mediaforce began with information architecture optimization and content readability optimization. Reorganizing site data and content to fit a logical information flow impacts the site’s usability, rankings, and naturally guides users through the conversion process.

The improved architecture contributed to a better U/X, and Mediaforce was able to achieve an 8.39% increase in sessions, a 30% increase in pageviews, a 20% increase in pages per session (desktop), and a 13% increase in average duration. By improving the mobile friendliness of the website, pages per session increased 14% on mobile phones and 19% on tablets, and bounce rates decreased by 7.4% and 13% (on phones and tablets, respectively).

Accedian is a leading provider of performance analytics and end-user experience solutions. Our mission is to equip customers with the ability to ensure the integrity of their digital infrastructure. Moreover, we help our customers unlock the full potential of their users, thanks to our innovative services.

Accedian is a leading provider of performance analytics and end user experience solutions. Our goal is to help customers ensure digital infrastructure and unlock user productivity. We do this by empowering them to see far and wide across IT and network infrastructure. Additionally, we provide a microscopic ability to dive deep and understand the experience of every user. Our commitment to customers’ success is centered around helping them delight their own customers each and every time.