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Arterra AI Branding & Elevation Pilot

Discovery Questionnaire

Objective: Define success metrics and strategy for elevating one wine brand in AI-generated responses across platforms like ChatGPT, Claude, Perplexity, and other generative AI systems.

Arterra AI Branding & Elevation Pilot

1. Brand Selection & Positioning

1.1 Brand Selection & Positioning
1.2 Brand Narrative

2. Target AI Platforms & Use Cases

2.1 Platform Priorities
2.2 Consumer Use Cases
2.3 Query Examples

3. Desired AI Outcomes

3.1 Primary Goals
3.2 Competitive Benchmarking

4. Success Metrics & Measurement

4.1 Primary KPIs

5. Technical & Implementation

5.1 Website Access
5.2 Brand Guidelines

6. Strategic Alignment

6.1 Business Objectives
6.2 Long-Term Vision

Next Steps

Based on your responses, we will:

  1. Conduct AI baseline audit – Test current brand visibility across target platforms and queries
  2. Develop pilot strategy – Create customized approach based on priority outcomes
  3. Define success metrics – Establish clear KPIs and measurement framework
  4. Create implementation roadmap – Outline technical, content, and authority-building initiatives
  5. Establish reporting cadence – Set up tracking and communication protocols

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In the fall of 2012 we began interviewing over 35 companies Canada wide for the development and maintenance of a new website for the Facial Surgery & Cosmetic Centre of Ottawa, Inc. We were looking for a company that could create a dynamic website, write content, perform SEO and provide solid marketing strategies specific to our industry. We first spoke with Joe Bongiorno, President and CEO at MediaForce, at which time found him to be friendly, approachable and very competent. After just one meeting with Joe we knew we found the company we were looking for. Working with the team at MediaForce has been an extremely positive and enjoyable experience. All members of this talented group exhibit a high level of professionalism, are courteous as well as extremely knowledgeable in their areas of expertise. They offer excellent customer service and are always friendly and prompt to get back to us if we have questions or concerns. We are excited about working with MediaForce and look forward to a long term business relationship.
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Frances Palaschuk
Great services, great team!!

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“We are seeing the ROI we need and want! We are very happy with the service and strategy employed by Mediaforce to help our business drive the leads we need to achieve our business goals.”

Josette LeBlancVP Marketing & Sales NYCO
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“They have helped us tremendously launching our new clinic in the market. These guys are just awesome and exceptional in all they do. A great TEAM.”

Meenie Grewalregistered Physiotherapist & Clinic Owner
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“Mediaforce has been instrumental in increasing visits to our website ten-fold, resulting in tremendous increases in business. I cannot recommend Mediaforce strongly enough!”

Pamela BarronP. Barron Family Law
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“The team at Mediaforce has been fast to return a call, email and help with our e-commerce business issues.”

Joe GranitzCEO, Pet Expertise
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“Working with Mediaforce has been a pleasure. They are extremely knowledgeable and have helped us immensely with secure hosting and digital marketing services.”

Ali HochbergBIOS Bermuda
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“We are very pleased with the entire team at Mediaforce and their continued efforts to grow our digital presence. Thanks go out to Mediaforce for a job well done!”

Sloan MarkeyGM, Tremblay Renovations
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“A fantastic approach to the overall design and content, with a clear understanding of my business needs, right from the beginning.”

Michael McNeillPMP, CP3P-F, CBAP, QMS Auditor President MDE Consulting Ltd.
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“We began interviewing over 35 companies Canada wide for the development of a new website. After just one meeting we found the company we were looking for.”

Bonnie CraigMedical Aesthetics Manager, The Facial Surgery and Cosmetic Centre
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“One of the top digital marketing and social media companies we have worked with. We highly recommend them.”

Brent ThomsonManaging Partner, Peak Sales Recruiting
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“Not only did Mediaforce increase our google rankings but got us better qualified leads from all channels. I highly recommend Mediaforce.”

Wendy Morrison
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“Amazing group of dedicated marketing professionals.”

Eric Pinkney, MBASTRATEGIC M&A CAPITAL GROUP INC.
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“Fantastic communication and quick response times - two things we were looking for in a new vendor. Would definitely recommend!”

Rachel McIntyreMSc, PMP®│Senior Manager, Customer Solutions SQI Diagnostics Inc.
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“The entire Media Force Team has been fantastic. Switching over to Media Force a couple of years ago is amongst the best business decisions made. Thanks Again!”

Daniel AkowuahMortgage Broker - DLGN Underwriter Amansad Direct Lending Group

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