Skip to main content
search

Artificial Intelligence And Merchandising.

How can Retailers Like CHANEL benefit from AI Powered Merchandising
Design, build and deploy AI and machine learning tools that make your operations smarter.

Learn More
Chanel Marketing

Merchandising and the role of the merchandiser has always been about creating a relationship between consumer and brand, to the extent that a storefront design or advertisement can evoke strong emotions and behaviour. Our ability and desire to identify with new trends created by a respected person or brand is extremely important.

Merchandisers are the creative fuel that drives the store’s vision for their inventory. They think about the future and look to create trends.

So how can we harness the power of AI and combine it effectively with the role of the creative merchandiser to take the consumer-brand relationship to a new level – and what sort of impact will this have on the future role of the merchandisers themselves?

Three ways to optimize your merchandising process with AI

Execution

Apply automation to highly predictable occurrences. For processes that require minimal human judgement, automation can help reduce errors, save on costs and free up time.

Learn more

Intelligence

Embrace advanced analytics to enable precision at scale. Now actionable data insights will direct merchant’s curation and segmentation of merchandise selections.

Learn More

Strategy

Put execution and intelligence capabilities in place. By using these capabilities, merchants like CHANEL can invest brainpower in inspiring actions that deliver differentiated value propositions.

Book a demo

1. Assortment

Product line reviews across categories require effective taxonomy classification and mapping. With AI, you have the ability to match and compare them with competitors’ corresponding products. This will allow retailers the ability to review many more categories and be more relevant to customers.

Contact us to learn more

2. Content

Online retailers are striving to include more attributes in their product content to inform confident purchase decisions. In addition, product images also form a key part of product content. Deep learning algorithms can be used to classify images based on the retailer’s requirements — think identifying fraudulent CHANEL images and promotional text on images at scale.

Contact us to learn more

3. Pricing

Relying on data from historic sales-based trends and forecasts to make pricing decisions isn’t enough these days. Allowing machines to identify price patterns, allows retailers like CHANEL to make smarter, more timely pricing decisions at scale.

Contact us to learn more

4. Search

Product discovery requires products to be discoverable in multiple nodes across a catalog.. Multiple taxonomies or a routinely changing taxonomy for product discovery is a key governance that retailers need to reckon with in the future. This simply can’t be done manually. Instead, a combination of classification techniques and constant learning algorithms combined with human intelligence will be the future need for many ecommerce retailers.

Contact us to learn more

CONCLUSION

AI engines will continue to evolve and become “super recommendation engines” that will put ecommerce sites on steroids. The organizations that invest wisely in these applications of AI will understand and serve their customers more effectively, gain market share and become formidable competitors in their space.

Forbes - Mediaforce

For more information on how Machine Learning is integrating into the digital landscape check out this article:

McKinsey’s State Of Machine Learning And AI, 2017
https://www.forbes.com/sites/louiscolumbus/2017/07/09/mckinseys-state-of-machine-learning-and-ai-2017/#3a77187475b6

Use an Omni-channel Approach 1:11

Take a 360° approach to SEO… Stage measurable and optimizable interactions along the customer-journey.

Understanding Audience Behaviour 0:45

Learn how your audience needs you, and reach them, in their “I need to…” and “how can I…” moments.

Precision, Needs-based targeting 1:25

Don’t waste time talking to the crowd; talk to the people who matter to you, in a way that matters to them.

We are seeing the ROI we need and want! We are very happy with the service and strategy employed by Mediaforce to help our business drive the leads we need to achieve our business goals.

Josette LeBlancVP Marketing & Sales NYCO

They have helped us tremendously launching our new clinic in the market. These guys are just awesome and exceptional in all they do. A great TEAM.

Meenie Grewalregistered Physiotherapist & Clinic Owner

Mediaforce has been instrumental in increasing visits to our website ten-fold, resulting in tremendous increases in business. I cannot recommend Mediaforce strongly enough!

Pamela BarronP. Barron Family Law

The team at Mediaforce has been fast to return a call, email and help with our e-commerce business issues.

Joe GranitzCEO, Pet Expertise

Working with Mediaforce has been a pleasure. They are extremely knowledgeable and have helped us immensely with secure hosting and digital marketing services.

Ali HochbergBIOS Bermuda

We are very pleased with the entire team at Mediaforce and their continued efforts to grow our digital presence. Thanks go out to Mediaforce for a job well done!

Sloan MarkeyGM, Tremblay Renovations

A fantastic approach to the overall design and content, with a clear understanding of my business needs, right from the beginning.

Michael McNeillPMP, CP3P-F, CBAP, QMS Auditor President MDE Consulting Ltd.

We began interviewing over 35 companies Canada wide for the development of a new website. After just one meeting we found the company we were looking for.

Bonnie CraigMedical Aesthetics Manager, The Facial Surgery and Cosmetic Centre

One of the top digital marketing and social media companies we have worked with. We highly recommend them.

Brent ThomsonManaging Partner, Peak Sales Recruiting

Not only did Mediaforce increase our google rankings but got us better qualified leads from all channels. I highly recommend Mediaforce.

Wendy Morrison

Amazing group of dedicated marketing professionals.

Eric Pinkney, MBASTRATEGIC M&A CAPITAL GROUP INC.

Fantastic communication and quick response times - two things we were looking for in a new vendor. Would definitely recommend!

Rachel McIntyreMSc, PMP®│Senior Manager, Customer Solutions SQI Diagnostics Inc.

The entire Media Force Team has been fantastic. Switching over to Media Force a couple of years ago is amongst the best business decisions made. Thanks Again!

Daniel AkowuahMortgage Broker - DLGN Underwriter Amansad Direct Lending Group

We’re obsessed with results

Join over 1000 satisfied clients

Get on our 90 day action plan to get more quality traffic AND conversions.

BOOK A ONE ON ONE CONVERSATION WITH A SPECIALIST BELOW

Let’s book a short conversation to see if we’re a good fit.

We can create a strategic plan to get you where you want to be.

1.

Book a discovery call using Form Submission

Step 1 of 2

We take privacy seriously
At Mediaforce, we respect your privacy and value our relationship with you. Your personal information will be protected, will never be sold.

2.

Book a discovery call meeting using Calendly

Close Menu