BlockChain
What’s your blockchain marketing strategy?
Honesty, Consideration, Accountability, and Transparency
The Blockchain provides:
Honesty, Accountability, and Transparency
Honesty
With the Internet of Things, billions of devices that will share information with each other and pay/get compensated at the micro-transaction level. The volume of transactions demands an “Internet-friendly” way of making payments.
Accountability
Improved results for ad campaigns. Blockchain technology will enable advertisers to disregard 100 percent of fraudulent traffic. Only actual “conversions” will be paid for, with all bot activity excluded.
Transparency
Storing processes through blockchain make them tamper-proof and allow for a level of transparency not yet seen.
What is Blockchain?
Blockchains are about a rapid transfer of value.
An great way to envision the blockchain is to picture an un-editable spreadsheet that is duplicated thousands of times across a network of computers. Changes to the spreadsheet are mandated by a series of rules. Once information is validated, it’s permanently added to the spreadsheet. The spreadsheet is updated on every computer when new information is added. Once updated, the spreadsheet is a publicly available record of each change. There’s no centralized location for this spreadsheet, making it extremely difficult to compromise.
A single source of truth
Accountability and transparency are 2 of the main pillars of supply chain logistics.
Accountability and transparency are 2 of the main pillars of supply chain logisitcs. Blockchain can help optimize transactions with secure networks on blockchain.
Blockchain offers a shared ledger that is updated and validated in real time with each participant.
Benefits of supply chain with blockchain
Reduce errors
Improve inventory management
Reduce Fraud
Reduce delays from paperwork
Identify issues faster
Transparency & Trust
What You Need to Know About Blockchain
https://martechtoday.com/whats-blockchain-change-marketing-advertising-195798
