Gilmour Psychological Services was not effectively showcasing the services they offer or helping to drive conversions from their web traffic. Despite high traffic to the site, visitors were not using the site tools and not converting.
Mediaforce re-engineered the existing site to engage visitors and motivate potential clients to search for a psychologist and take the next steps in contacting the practice. In short order, total goal completions and goal value increased by 36% and 37%, respectively, and CTR on branded and non-branded keywords rose to >80%, and >25%.
