Digital Transformation

Digitization is creating a digital version of physical things such as paper documents, receipts, leads, client profiles and more. Move away from paper on to the cloud.

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It’s not a matter of WHETHER a business becomes digitized, it’s a matter of WHEN. In order to survive long-term, all businesses will need to adapt and transform.

There are three primary forces driving digital transformation:

Consumer pull

Consumers, and particularly Generation C (the generation of young people who, by 2020, will have always lived in a primarily digital world) are already fully adapted to the digital environment. They naturally expect to always be connected, are willing to share personal data, and trust referrals from their closest friends more than from well-known brands.

Technology

The increasing affordability of broadband is expanding the reach of technology to billions of consumers. In parallel, low-cost smart devices are being deployed in every industry. Cloud computing and the vast information-processing machinery it requires, is developing rapidly.

Economy

The economic benefits to be captured through digitization are quantifiable. A surge of capital has poured into the new digitization technologies and companies, and the public markets reward early movers with unprecedented valuations

Improving your customer experience.

To meet high customer expectations, companies must accelerate the digitization of their business processes. They must change the entire business process, including cutting the number of steps required, reducing the number of documents and developing automated decision making.

There are many benefits: by digitizing information costs can be significantly reduced. In addition, replacing paper and manual processes with software allows businesses to automatically collect data that can be mined to better understand process performance and forecasting.

Moving to a CRM

Customer Relationship Management.

A CRM helps manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth

Why a CRM?

Customer Information

CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it.

Customer Interactions

The other main functions of this software include recording various customer interactions (over email, phone calls, social media or other channels, depending on system capabilities)

Automation

Automating of various workflow processes such as tasks, calendars and alerts, and giving managers the ability to track performance and productivity based on information logged within the system

The benefits of a CRM

Understand your customers. Accurate records of customer preferences, needs, and concerns can mean the difference between a basic business relationship and a long term partnership.